Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and Digital Content Next--are devising a standardized means of analyzing sentiment on recognized news websites to... Continue reading at 'AdWeek'
[ AdWeek | 2019-09-27 20:14:59 UTC ]
News tagged with:
#presidential election
#news content
#american association
#advertising agencies
#digital content
2020 is underway. Budgets have been established. Strategies have been mapped. And now publishers are pushing forward on what most of them tell us will be a good year for an industry that’s had its share of ups and downs over the past decade. As the sector continues to diversify and transform at... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-30 17:09:36 UTC ]
More news stories like this | News stories tagged with:
#bonnie kintzer
#big driver
#generally speaking
#chris ferrell
#separate entity—thenationfund
#digital media
#publishing community
The 13 events left to promote the highly anticipated -- and then, highly-condemned -- novel will instead be replaced by town hall-style discussions between the author, Jeanine Cummins, and critics of the book. Continue reading at The Washington Post
[ The Washington Post | 2020-01-30 12:25:04 UTC ]
More news stories like this | News stories tagged with:
#book tour
#jeanine cummins
'American Dirt' publisher Flatiron Books announced on Wednesday that it was canceling its book tour with Jeanine Cummins. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-01-29 20:47:11 UTC ]
More news stories like this | News stories tagged with:
#american dirt
#jeanine cummins
#book tour
When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
More news stories like this | News stories tagged with:
#news publisher
Teen readers seek surprises, less trend following, and more new releases in December! Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-03 13:00:52 UTC ]
More news stories like this |
Sure, times are tough for the news media companies in the large Western media markets, but just think how rough Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-16 18:30:39 UTC ]
More news stories like this | News stories tagged with:
#news publishing
L.A. County is home to more than 30 library systems, with a growing number of patrons signing up for multiple cards to borrow digital books. But Macmillan Publishers is tightening the rules. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-09 13:00:55 UTC ]
More news stories like this | News stories tagged with:
#major publisher
#growing number
#macmillan publishers
#macmillan
#e-book
Swedish media company Bonnier News is closing its 2-year-old innovation hub, Bonnier News Next, and will task existing staffers at Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-27 18:00:50 UTC ]
More news stories like this | News stories tagged with:
#bonnier
As part of the reorganization, six staffers will be affected. The post Swedish publisher Bonnier News closes innovation hub appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-11-27 05:00:36 UTC ]
More news stories like this | News stories tagged with:
#bonnier
The IPA's Prix Voltaire awards valor amid challenges to the freedom to publish. Its 2020 winner will be named at the IPA congress in Norway. The post International Publishers Association Opens 2020 Prix Voltaire Nominations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-13 12:55:21 UTC ]
More news stories like this | News stories tagged with:
#ipa congress
#publishers association
The Publishers Association has sent a manifesto to all political parties ahead of the General Election setting out five key priorities for the industry, including committing to the UK’s copyright regime. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 06:27:43 UTC ]
More news stories like this | News stories tagged with:
#general election
#key priorities
#publishers association
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:25:54 UTC ]
More news stories like this | News stories tagged with:
#profits fell
#anthony crupi
#silicon valley
#final season
#parting gift
#hearst
Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#extensively covered
#dark side
#measure audiences
#wide range
#driving forces
#machine learning
#hearst
The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry in the coming year. There are many others like it, but this one is mine. The media industry is experiencing a flood... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-24 12:50:31 UTC ]
More news stories like this | News stories tagged with:
#media industry
#publishing trends
#coming year
#publishing industry
Growing direct reader revenue remains the biggest priority for publishers heading into 2020. The post Digiday Research: Reader revenue is the top publisher priority for 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-22 04:01:38 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#reader revenue
#top publisher
News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
More news stories like this | News stories tagged with:
#news corp
Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | News stories tagged with:
#revenue streams
#daily basis
#digital media
Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with:
#brand safety
#direct response
#ve built
#context matters
#publishing tools
#biggest players
#digital publishing
#publishing partners
Digital media is poised for a major role in the 2020 election season. While we all know that elections are decided based on numerous factors, no one can deny that messages conveyed to would-be voters via media (whether it's paid, earned or owned) plays a major role in swaying the minds of the... Continue reading at AdWeek
[ AdWeek | 2019-10-16 15:10:26 UTC ]
More news stories like this | News stories tagged with:
#major role
#digital media