‘Brainy backlist’ helps boost non-fiction market

A dramatic shift is under way in the non-fiction market with "more intelligent" titles on the rise, partially the result of the continuing wane of the celebrity market. Continue reading at 'The Bookseller'

[ The Bookseller | 2018-06-01 00:00:00 UTC ]
News tagged with: #dramatic shift

Other Publishing stories related to: '‘Brainy backlist’ helps boost non-fiction market'

Stranger Than Fiction: Oprah Was Bad for Book Sales

By encouraging readers to tackle longer, more sophisticated novels, the queen of daytime TV may have hurt overall fiction sales. Continue reading at The Atlantic

[ The Atlantic | 2012-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction sales #book sales #encouraging readers #daytime tv

Kobo plans marketing push to bolster British sales

E-bookseller Kobo plans to grow device sales in the UK with a strong marketing push towards the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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Marvel Hopes to Give Comic Books a Boost With Augmented Reality Content

The Marvel AR app will be released in April for Apple's iPhones and iPad as well as smartphones and tablets, the comic book publisher said in a statement. Continue reading at PC World

[ PC World | 2012-03-12 00:00:00 UTC ]
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Edith Pearlman takes the NBCC fiction prize

Other National Book Critics Circle honorees include writer John Lewis Gaddis for 'George F. Kennan: An American Life' and Maya Jasanoff for 'Liberty's Exiles.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american life

Edith Pearlman wins National Book Critics Circle fiction prize

The under-the-radar author won for her collection "Binocular Vision: New and Selected Stories."Reporting from New York -- The National Book Critics Circle gave its 2011 fiction prize to Edith Pearlman, an under-the-radar writer of short stories, at its annual awards ceremony Thursday evening at... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selected stories #york -- #edith pearlman #short stories

Banned novel makes Indie Foreign Fiction Prize longlist

A novel banned by the Chinese government has made the longlist for the Independent Foreign... Continue reading at The Bookseller

[ The Bookseller | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese government

Top Digital Marketing Strategies

For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor &mdash; use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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Indian book market in "rapid growth"

The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rapid growth

Critic's Notebook: What is fact, what is fiction?

'The Lifespan of a Fact' lays out a thought-provoking debate of the issue between authors John D'Agata and Jim Fingal.The key passage in John D'Agata and Jim Fingal's "The Lifespan of a Fact" (W.W. Norton: 124 pp., $17.95 paper) comes late in the book, during an exchange on the role of fact in... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative nonfiction #literary journalism

Self-published authors’ market share surges

As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors #self-published writers

Outsourcing Marketing Functions For In-House Results

Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #office walls

Publishers need to expand digital backlist, says Bilbary founder

Publishers need to place a greater emphasis in getting their backlist titles published digitally... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater emphasis

Wimpy Kid wins BMS marketing gong

The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #wimpy kid #cabin fever #jeff kinney

Igloo boosts turnover to £20m

Mass-market publisher Igloo Books anticipates growing its turnover by £4.4m for the year... Continue reading at The Bookseller

[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Apps help Rashbass prepare for The Economist's first fall

The Economist is the magazine industry's undisputed star performer, achieving 61 consecutive circulation rises over the last 31 years, but group chief executive Andrew Rashbass expects global print sales to fall for the first time in 2012, so why is he "delighted"? Continue reading at Media Week

[ Media Week | 2012-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry

Marmion Launches Marketing Firm

Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house

Transworld sees double, takes fiction chart top spots

Transworld titles earn pride of place in both the Mass-market and Original Fiction charts this... Continue reading at The Bookseller

[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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The ToC Perspective: A Call for a Unified E-book Market

Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #membership program #marketing campaign