Watch videos from Books in Browsers 2014, where speakers presented cutting-edge ideas and projects in digital book publishing, as well as ideas on the future of ebooks, authors and reading. The post Books in Browsers 2014 Video Playlist appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2014-10-31 00:00:00 UTC ]
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Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old media company's pitch revolved around a message that suggested we're all acting like... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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More than money, crowdfunding offers valuable feedback to authors, as they learn the fundamentals of speaking directly to readers, argues Deborah Emin. The post Crowdfunding as a Source of Book Marketing Power appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-28 00:00:00 UTC ]
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The city of Incheon and the Frankfurt Book Fair will organize the Incheon EduContent Fair on November 12-15, 2015, to focus on education in Asia The post Frankfurt Book Fair Announces Incheon EduContent Fair 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-28 00:00:00 UTC ]
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Founded in 1964, the store now occupies 6,000 square feet in Lincoln Hall, an historic storefront in the town. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-28 00:00:00 UTC ]
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The Bookseller is conducting a survey into the book trade's opinions on the May 7th general election. Share your views with our quick, five-question survey on your voting intentions and how this year's election affects the book trade. Continue reading at The Bookseller
[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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Publishers need to focusing on developing fans for books, not merely marketing them, argues Lance Fensterman, founder of ReedPop and producer of BookCon. The post Book Marketing Today: It’s Not B2B or B2C, But E2E appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-27 00:00:00 UTC ]
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PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays... Continue reading at Digiday
[ Digiday | 2015-04-27 00:00:00 UTC ]
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In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital... Continue reading at AdWeek
[ AdWeek | 2015-04-27 00:00:00 UTC ]
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Ebury Press has signed a gift book from the founders of the Cereal Killer Café, twins Gary and Alan Keery. The brothers opened the café, which specialises in breakfast cereal, in London's Brick Lane last year, making newspaper headlines following a Channel 4 interview which questioned the... Continue reading at The Bookseller
[ The Bookseller | 2015-04-25 00:00:00 UTC ]
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While the mobile boom took off for commercial travel brands a few years ago, the private sector has been noticeably slower to make the shift to digital. But that's starting to change for high-end players like Skyjet, a private jet charter service. After launching a website last year, Skyjet... Continue reading at AdWeek
[ AdWeek | 2015-04-24 00:00:00 UTC ]
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This week: Werner Herzog walks on ice, Oliver Sacks's new memoir, and the golden age of murder. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Donald H. McGee, former president and publisher of Courage Books, an imprint of Running Press passed away in Sarasota, Fla. on April 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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A new independent bookshop has opened in Navan in Ireland, selling new books with a focus on children’s literature. Last weekend husband and wife team Shane and Lorraine Breslin “quietly opened” Blackbird Books on the Old Corn Market in Navan, County Meath, which is about a 40-minute drive... Continue reading at The Bookseller
[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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April 23, Dia de Sant Jordi, the Catalan festival dedicated to books and roses, accounts for 5–8% of annual book sales in Catalonia. The post Catalonia Celebrates Biggest Book-Giving Holiday of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-24 00:00:00 UTC ]
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One of India's most influential publishers tells the BBC that it's 'very hard' to make money in the Indian book industry. Continue reading at BBC World
[ BBC World | 2015-04-24 00:00:00 UTC ]
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In any standards landscape, there is diversity and not likely to be a single or permanent solution. Because content often has to connect to bibliographic and business metadata, integration with other standards can be a requirement and a challenge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Bennett starts ‘Feminist Fight’ at Harper and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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The sale of nonbook items rose at Books-A-Million in 2014, compared to 2013, as the retailer continued to diversify its inventory mix in response to a decline in print books, the company reported in its 10-K filing with the Securities & Exchange Commission. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Strong juvenile book sales and a commitment to education led the American Booksellers Association to launch a separate conference for children’s booksellers nearly five years ago, following its merger with the Association of Booksellers for Children. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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