Boeing, Nielsen fall; Alleghany, Anaplan rise

Stocks that traded heavily or had substantial price changes Monday: Boeing, Nielsen fall; Alleghany, Anaplan rise Continue reading at 'ABC News'

[ ABC News | 2022-03-21 21:37:31 UTC ]
News tagged with: #traded heavily #substantial price #nielsen

Other Publishing stories related to: ' Boeing, Nielsen fall; Alleghany, Anaplan rise'

Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey

Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
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Book Club Books to Read This Summer and Fall

Looking for the best book club books for summer and fall 2022? This guide has something for every kind of book club. Continue reading at Book Riot

[ Book Riot | 2022-06-24 10:32:00 UTC ]
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How Big Can the Fall Regional Bookselling Conferences Get?

Executive directors at regional bookseller associations across the country believe that conditions are right for big turnouts at their in-person fall shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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NBCU says 40% of its upfront deals are on Nielsen alternative currencies

Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age

[ Advertising Age | 2022-06-16 22:45:00 UTC ]
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Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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20 Million People Watched Jan. 6 Hearings In Prime Time, Nielsen Says

The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post

[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
More news stories like this | News stories tagged with: #prime time #big audience #nielsen

TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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How Hollywood and the Media Fueled the Political Rise of J.D. Vance

“Hillbilly Elegy,” a best-selling memoir that became a star-studded film, raised the profile of the onetime “Never Trump guy” who won an Ohio primary with the help of the former president. Continue reading at The New York Times

[ The New York Times | 2022-05-15 09:00:16 UTC ]
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Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Fox's Tubi expands Nielsen relationship even amid measurement upheaval

Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age

[ Advertising Age | 2022-04-29 16:00:00 UTC ]
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Horizon Media will use Nielsen alternatives for up to 15% of TV upfront deals

'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age

[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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Marvel’s 'All-Out Avengers' Series Is Coming This Fall. Here’s What Fans Should Know.

Marvel says the new comic book series will kick off with everyone's favorite A-List Avengers. Continue reading at The Huffington Post

[ The Huffington Post | 2022-04-13 22:29:27 UTC ]
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Comcast names Comscore as Nielsen alternative

Deal with Comcast's Effectv covers 66 local markets, 35 million subscribers and supports shift toward selling custom audiences during pandemic. Continue reading at Advertising Age

[ Advertising Age | 2022-04-12 14:40:50 UTC ]
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An Italian bestseller about Mussolini’s rise is a cautionary tale

Antonio Scurati's novel about Benito Mussolini is an exhaustive look at how democracy crumbles. Continue reading at The Washington Post

[ The Washington Post | 2022-04-06 11:00:35 UTC ]
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Falling in Love Is Hard When You’re the Guardian of the Dead

Ayanna Lloyd Banwo’s debut novel When We Were Birds begins in the time before time and follows the uneasy truce between the living and the dead. Cigarettes are offered, liquor is poured, prayers are said, all in the hope that the buried stay buried. This is the story of Yejide, a young woman who... Continue reading at Electric Literature

[ Electric Literature | 2022-04-01 11:00:00 UTC ]
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Toy Fair New York Makes a Move to Fall

The Toy Association, the trade group serving the $32.6 billion toy industry, has announced that Toy Fair New York will return after its Covid hiatus, but not until September 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-31 00:00:00 UTC ]
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Bid for Nielsen TV ratings company almost doubles to $16B

Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News

[ ABC News | 2022-03-29 21:47:16 UTC ]
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Nielsen Sold to Private Equity Firms for $16 Billion

A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen's board of directors voted unanimously to support the acquisition proposal after rejecting... Continue reading at AdWeek

[ AdWeek | 2022-03-29 13:52:12 UTC ]
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