Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]

Other Publishing stories related to: 'Bloomsbury Targeting Digital Readers In New Global Campaign'


Henderson joins Vertebrate as indie expands digital business

Shona Henderson has been appointed digital products manager at Sheffield-based Vertebrate Publishing, which is expanding its digital business. Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 13:33:05 UTC ]
More news stories like this | News stories tagged with: #digital business


Bloomsbury withdraws Haigh cookbook after copied recipes claim

Bloomsbury has withdrawn a cookbook by Elizabeth Haigh from circulation, following claims from fellow author Sharon Wee that content had been "copied or paraphrased" from her book without consent. Continue reading at The Bookseller

[ The Bookseller | 2021-10-11 07:10:16 UTC ]
More news stories like this | News stories tagged with: #elizabeth haigh #bloomsbury #cookbook


School Librarians Must Treat the Fight for Their Future Like the Political Campaign It Is

The time has come for school librarians and their allies to abandon their traditional advocacy toolkits and to act boldly to secure the future of the profession. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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Watch: Reinventing the customer experience in the digital-first era

The Ad Age Studio 30 live panel with EY and Thomson Reuters discussed the lessons and insights gleaned from the past year-plus and how the global firms partnered to build Thomson Reuters' just-launched customer-centric digital initiative. Continue reading at Advertising Age

[ Advertising Age | 2021-10-07 19:30:00 UTC ]
More news stories like this | News stories tagged with: #customer experience #thomson reuters


Saturday is Love your Bookshop Day. 5 reasons why readers keep coming back to independent book stores

We interviewed booksellers about their experience of the pandemic and their customers. Continue reading at The Conversation

[ The Conversation | 2021-10-07 05:14:45 UTC ]
More news stories like this | News stories tagged with: #bookshop day #coming back #bookshop


Bloomsbury swipes 'stellar' kleptomaniac story from Rich in pre-empt

Bloomsbury has pre-empted Dublin-based screenwriter Senta Rich’s debut novel Hotel 21 in a two-book deal.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-05 16:04:10 UTC ]
More news stories like this | News stories tagged with: #bloomsbury


These Online Publications Are Not Free … and Readers Don’t Mind

Defector, The Daily Memphian, The Dispatch and other outlets of recent vintage are driving a shift in the digital media business. Continue reading at The New York Times

[ The New York Times | 2021-10-04 19:32:10 UTC ]
More news stories like this | News stories tagged with: #online publications #readers don #digital media


IAB Europe suspends consent management firms as global privacy authorities signal tougher action

Regulators have doubts that promises of consent-based data collection by digital publishers and advertisers is based on genuine user consent. The post IAB Europe suspends consent management firms as global privacy authorities signal tougher action appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-30 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
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Germany’s De Gruyter Completes Archive Digitization: 53,000 Titles

Four publishing houses were merged by Walter De Gruyter in 1923. The new digitization brought 10,000 out-of-print titles back into availability. The post Germany’s De Gruyter Completes Archive Digitization: 53,000 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-28 16:29:01 UTC ]
More news stories like this | News stories tagged with: #post germany #publishing houses


Debuts and father-daughter pair revealed in Bloomsbury's spring lists

Debut novelist Leila Mottley and Orange Bakery founders Kitty and Al Tait are among the authors set to dazzle at Bloomsbury next spring.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 01:00:19 UTC ]
More news stories like this | News stories tagged with: #authors set #bloomsbury


Bloomsbury acquires Artfilms video streaming service

Bloomsbury has completed the acquisition of certain assets of Artfilms, the video streaming service of Contemporary Arts Media, as it expands its digital resources portfolio. Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 17:59:05 UTC ]
More news stories like this | News stories tagged with: #bloomsbury


Amazon's upgraded Kindle Paperwhite lineup makes the best e-reader even better

Official news came much sooner than expected. On Tuesday, just a day after leaks surfaced on the company’s Canadian and Mexican sites about models with a bigger screen and dramatically more LEDs, Amazon confirmed the launch of three new Kindle Paperwhites. In addition to a successor for the... Continue reading at PC World

[ PC World | 2021-09-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle paperwhites #bigger screen #larger screen #color temperature #kindle


Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing


Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday

[ Digiday | 2021-09-13 04:05:00 UTC ]
More news stories like this | News stories tagged with: #supply-chain issues #digital media


HarperCollins allows readers to manipulate GameStop story's e-book price

HarperNonFiction has launched an innovative marketing campaign for the early e-book release of Ben Mezrich’s The AntiSocial Network, which will allow readers to manipulate the title's price by micro trading in GameStop stock. Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 00:36:07 UTC ]
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CBI unveils projects to young readers in Ireland, regardless of their backgrounds

Conversations around making the literature sector in Ireland more inclusive have been happening for some time, and the publication of Arts Council Ireland’s Equality, Human Rights and Diversity Policy in 2019 put a focus on the need for diversity across all artforms, so that no one is excluded.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 14:32:17 UTC ]
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New Universes for Young Readers: Close-up on Wonderbound

The new comics and graphic novels imprint from Vault Comics aims to deliver fantasy, sci-fi, and horror stories to middle grade and tween readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers #horror stories #middle grade


OUP unveils new logo to mark digital-first shift

Oxford University Press (OUP) has launched new branding to mark its move towards becoming a digital-first business.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 10:52:31 UTC ]
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New PLA Survey Illustrates Critical Digital Role Played by Public Libraries

The report, '2020 Public Library Technology Survey,' provides a current, detailed snapshot of how libraries serve as digital equity hubs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #libraries