Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]

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Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
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Germany’s De Gruyter Completes Archive Digitization: 53,000 Titles

Four publishing houses were merged by Walter De Gruyter in 1923. The new digitization brought 10,000 out-of-print titles back into availability. The post Germany’s De Gruyter Completes Archive Digitization: 53,000 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-28 16:29:01 UTC ]
More news stories like this | News stories tagged with: #post germany #publishing houses


Debuts and father-daughter pair revealed in Bloomsbury's spring lists

Debut novelist Leila Mottley and Orange Bakery founders Kitty and Al Tait are among the authors set to dazzle at Bloomsbury next spring.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 01:00:19 UTC ]
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Bloomsbury acquires Artfilms video streaming service

Bloomsbury has completed the acquisition of certain assets of Artfilms, the video streaming service of Contemporary Arts Media, as it expands its digital resources portfolio. Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 17:59:05 UTC ]
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Amazon's upgraded Kindle Paperwhite lineup makes the best e-reader even better

Official news came much sooner than expected. On Tuesday, just a day after leaks surfaced on the company’s Canadian and Mexican sites about models with a bigger screen and dramatically more LEDs, Amazon confirmed the launch of three new Kindle Paperwhites. In addition to a successor for the... Continue reading at PC World

[ PC World | 2021-09-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle paperwhites #bigger screen #larger screen #color temperature #kindle


Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday

[ Digiday | 2021-09-13 04:05:00 UTC ]
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HarperCollins allows readers to manipulate GameStop story's e-book price

HarperNonFiction has launched an innovative marketing campaign for the early e-book release of Ben Mezrich’s The AntiSocial Network, which will allow readers to manipulate the title's price by micro trading in GameStop stock. Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 00:36:07 UTC ]
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CBI unveils projects to young readers in Ireland, regardless of their backgrounds

Conversations around making the literature sector in Ireland more inclusive have been happening for some time, and the publication of Arts Council Ireland’s Equality, Human Rights and Diversity Policy in 2019 put a focus on the need for diversity across all artforms, so that no one is excluded.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 14:32:17 UTC ]
More news stories like this | News stories tagged with: #young readers #literature sector #human rights


New Universes for Young Readers: Close-up on Wonderbound

The new comics and graphic novels imprint from Vault Comics aims to deliver fantasy, sci-fi, and horror stories to middle grade and tween readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers #horror stories #middle grade


OUP unveils new logo to mark digital-first shift

Oxford University Press (OUP) has launched new branding to mark its move towards becoming a digital-first business.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 10:52:31 UTC ]
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New PLA Survey Illustrates Critical Digital Role Played by Public Libraries

The report, '2020 Public Library Technology Survey,' provides a current, detailed snapshot of how libraries serve as digital equity hubs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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Campaign urges action with days left before copyright consultation ends

Organisers of the Save Our Books campaign against changes to the UK’s copyright laws have called on supporters to make their voice heard before the government’s consultation ends on 31st August.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-27 05:38:21 UTC ]
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Shearin wins YA Leapfrog Global Fiction Prize for two of her entries

Faith Shearin has won the Young Adult Leapfrog Global Fiction Prize for both of her entries Lost River, 1918 and Horse Latitudes. Continue reading at The Bookseller

[ The Bookseller | 2021-08-26 08:47:53 UTC ]
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Hamnet summer campaign employs 'living billboard'

The marketing and publicity team behind Maggie O'Farrell's Hamnet (Tinder Press) have unfurled a living billboard in south London, as part of their summer reading campaign. Continue reading at The Bookseller

[ The Bookseller | 2021-08-17 10:34:54 UTC ]
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Bloomsbury and Nosy Crow bag hat-trick on IPG awards shortlists

Bloomsbury and Nosy Crow have both been nominated for three categories in the shortlists for the Independent Publishers Guild (IPG) annual awards, which this year sees more than a third of the nominated companies appear for the first time. Continue reading at The Bookseller

[ The Bookseller | 2021-08-14 19:54:41 UTC ]
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Bloomsbury unveils Harry Potter 25th anniversary plans

Bloomsbury has announced plans for a year-long campaign celebrating the 25th anniversary of Harry Potter and the Philosopher's Stone by J K Rowling in 2022. Continue reading at The Bookseller

[ The Bookseller | 2021-08-12 04:16:37 UTC ]
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Bloomsbury bags Croucher's queer medieval YA debut

Bloomsbury has acquired Gwen and Art Are Not in Love, the "witty, romantic" debut YA fiction title from author and social media influencer Lex Croucher.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-09 17:19:12 UTC ]
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Jones, Mairena, Stewart Join 'PW'; Morris Up in Digital Dept.

At 'Publishers Weekly,' Iyana Jones has been named digital media coordinator, Nathalie Mairena has been hired as digital assistant, and Sophia Stewart has joined as editorial assistant. Mike Morris has been promoted to director of digital operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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HarperCollins reports record profits as global revenue grows 19%

HarperCollins has reported “record profits”, with global revenues growing 19% in the financial year ending 30th June 2021, according to figures from parent firm News Corp.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-06 19:17:08 UTC ]
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