Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]

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'Traditional' digital for new J K

J K Rowling's first adult book, The Casual Vacancy, will have a more traditional digital... Continue reading at The Bookseller

[ The Bookseller | 2012-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult book #casual vacancy

Hudson tells LBF of 'focus on digital’

Random House will focus on international partnerships, engage directly with customers and... Continue reading at The Bookseller

[ The Bookseller | 2012-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house

Managing the Digital Audience

Managing a digital audience is truly a mixed bag: on one hand, it is now possible to understand more about who is consuming what content, where and how-maybe even why; on the other hand, it can be incredibly complicated, despite all the advantages, to do so. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audience #mixed bag

Digital media takes home a Pulitzer

The Huffington Post—and digital media—has won its first Pulitzer Prize. The award went to David Wood, in the category of national reporting, it was announced Monday by Columbia University, which administers the prizes.A longtime print journalist who did stints at Time magazine and the Los... Continue reading at Crains New York

[ Crains New York | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen greenblatt

Three for Bloomsbury on Orange shortlist

Bloomsbury has three titles on this year’s Orange Prize shortlist, while novels published... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orange shortlist #novels published

Digital Minds: choice not to pay becoming 'more viable'

Getting to the consumer, getting the right content to that consumer, and then making this... Continue reading at The Bookseller

[ The Bookseller | 2012-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital minds

Barnes & Noble Launches e-Reader Meant for Reading in Dark

Barnes & Noble wants you to take your e-reader to bed. The latest iteration of the Nook, revealed by the book retailer Thursday, is a black-and-white device with a softly glowing backlit screen. It is designed to solve a common problem that co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #latest iteration

Barnes & Noble Releases Glow-in-the-dark Nook E-reader

Barnes & Noble on Thursday released a new Nook Simple Touch e-reader with a screen that lights up so that books can be read in the dark. Continue reading at PC World

[ PC World | 2012-04-13 00:00:00 UTC ]
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Double-digit print drop for top publishers

Eight of the top 10 publishers saw double-digit drops in printed book sales year-on-year in the... Continue reading at The Bookseller

[ The Bookseller | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top publishers #double-digit drops

Nook e-reader 'glows in the dark'

E-book users will now be able to read in complete darkness - thanks to the first-ever e-ink reader that glows in the dark. Continue reading at BBC World

[ BBC World | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook e-reader #e-ink reader

Issuu Integrates Peecho to Transform its Digital Content Into Printed Copies

NEW YORK CITY&ndash; April 11, 2012 - Peecho (http://www.peecho.com), a free service that allows anyone to sell their digital content as a physical product, and Issuu (http://www.issuu.com), a leading global digital publishing platform that deliv ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #printed copies #free service

The misunderstood 'digital native' has a two-minute attention span

There have been quite a few studies aimed at figuring out what makes the so-called "digital native" (i.e. children of the 90's who have had Web access and mobile technology their entire lives) tick. Most of them arrive at some disparaging conclusion or other: "Digital natives are slow to pick up... Continue reading at Betanews

[ Betanews | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital native #mobile technology #digital natives #nonverbal cues

Yale Publishing Course Aims to Expand Publishing’s International Scope, and Enhance Digital Monetization

Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yale publishing

Bloomsbury US buys Fairchild Books

Bloomsbury's US subsidiary, Bloomsbury Publishing Inc, has completed the purchase of academic... Continue reading at The Bookseller

[ The Bookseller | 2012-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury publishing

Radio campaign for Marco Polo guides

Marco Polo travel guides, newly launched into the UK market, will be backed with a summer radio... Continue reading at The Bookseller

[ The Bookseller | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newly launched #uk market

How Marvel's Digital Superpowers Won Over Brick-And-Mortar Retailers

Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy,... Continue reading at Fast Company

[ Fast Company | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels #digital purchases #augmented reality

AOP: Two Thirds of Online Publishers Plan to Grow Digital Roles

Two thirds of UK online publishers are planning to increase the number of digital roles "on the back of product growth expectations", the Association of Online Publishers reported today, compared to 55 per cent which saw growth in 2011. Acco ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
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World Young Reader Prizes Opens For Entries

Newspapers have until 4 May to submit an entry to the World Young Reader Prizes, the annual awards from the World Association of Newspapers and News Publishers (WAN-IFRA) that recognize success in engaging the young. The awards in five categories - E ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual awards #world association

Marvel Offers Digital Extras for Comic Book Fans

Next month, Marvel Comics will release a new application to add content enhanced with augmented reality to some of its comic books. Continue reading at PC World

[ PC World | 2012-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marvel comics #augmented reality #comic books