Bloomsbury buys Continuum

Written By: Graeme Neill Publication Date: Mon, 11/07/2011 - 09:04 Bloomsbury has bought academic publisher Continuum in a deal worth £20.1m. The publisher described the buy, its sixth in the academic and professional field during the past five years, as "transformational" and said it would provide synergies as well as the ability to improve sales. It said this would be particularly applicable to the US market, where Bloomsbury would now have an academic editorial and marketing team for the first time following the buy. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-07-11 00:00:00 UTC ]
News tagged with: #improve sales #marketing team

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