Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose recommendation products divert traffic away from the Bloomberg website, such as Taboola, its... Continue reading at 'AdWeek'

[ AdWeek | 2022-10-11 09:54:39 UTC ]
News tagged with: #bloomberg media #mobile app #news publisher

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YouTube admits deleting Novara Media the ‘wrong call’

The independent publisher was reinstated on YouTube following a backlash, but questions remain. Continue reading at Media Week

[ Media Week | 2021-10-26 15:58:53 UTC ]
More news stories like this | News stories tagged with: #questions remain #independent publisher


Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #nielsen


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with: #reading agency #reluctant readers


YA authors shelve NFT story after social media backlash

A group of YA authors have been forced to backtrack over plans for a Non-Fungible Token (NFT) story following an online backlash against the project.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 11:15:07 UTC ]
More news stories like this | News stories tagged with: #ya authors


Watkins Media owner Ifield buys John Hunt Publishing

Entrepreneur Etan Ilfeld, owner of the Watkins Media Group, has bought John Hunt Publishing (JHP) for an undisclosed sum.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-24 22:51:13 UTC ]
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Australian sports media: ‘There’s this pigeonholing of Indigenous voices’ | Marnie Vinall

For broadcasters Shelley Ware and Rana Hussain, women and people from diverse backgrounds are underrepresentedShelley Ware, an experienced media personality across television and radio and Yankunytjatjara and Wirangu woman, recently posted to Twitter: “I’ll be honest the lack of diversity in... Continue reading at The Guardian

[ The Guardian | 2021-10-22 19:00:22 UTC ]
More news stories like this | News stories tagged with: #indigenous voices #diverse backgrounds #women in media


Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
More news stories like this | News stories tagged with: #pizza hut #non-fungible tokens #contextual targeting #digital content


Marvel Studios is famous for its secrecy. In a new two-volume set, the company finally opens up.

What is the origin story of the Marvel Cinematic Universe? Tara Bennett and Paul Terry got to the bottom of it. Continue reading at The Washington Post

[ The Washington Post | 2021-10-19 12:00:00 UTC ]
More news stories like this | News stories tagged with: #origin story


Third of all global research articles now published Open Access, says STM

Around a third of all global research articles are now published Open Access, according to the latest report by the Association of Scientific, Technical & Medical Publishers (STM). Continue reading at The Bookseller

[ The Bookseller | 2021-10-18 17:15:24 UTC ]
More news stories like this | News stories tagged with: #latest report


GroupM Expands Into France to Support Clients’ Programmatic Evolution

Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:36:54 UTC ]
More news stories like this | News stories tagged with: #current role #work alongside #digital media


Books in the Media: Grohl and Strout rock to the top of reviews

Dave Grohl's memoir The Storyteller (S&S) was one of the critics most reviewed this week, picking up mentions in The Bookseller, the Observer, Guardian, Times, Sunday Times and Irish Times.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-17 21:25:03 UTC ]
More news stories like this | News stories tagged with: #dave grohl #sunday times #irish times #memoir


Sequoia Nagamatsu | 'Speculative fiction can open a dialogue'

Sequoia Nagamatsu’s bold first novel imagines how future humans might grapple with the fallout from climate change Continue reading at The Bookseller

[ The Bookseller | 2021-10-15 04:56:32 UTC ]
More news stories like this | News stories tagged with: #sequoia nagamatsu #speculative fiction #climate change #first novel


Duo open Next Page, an inclusive bookshop in North Hertfordshire

A new children’s bookshop in Hitchin is specialising in inclusive titles, including books that celebrate neurodiversity.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-11 14:30:39 UTC ]
More news stories like this | News stories tagged with: #inclusive titles #including books #bookshop


Books in the Media: le Carré's last dominates reviews to close career in style

John le Carré's final novel Silverview (Viking) dominated the review pages this week, picking up mentions from the Sunday Times, Times, Guardian, Financial Times, Sunday Telegraph, the i and the Scotsman.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-11 06:20:33 UTC ]
More news stories like this | News stories tagged with: #sunday times #le carr #review pages #sunday telegraph


BBC and 9 Story Media Group bring A Kind of Spark to UK screens

Elle McNicoll's A Kind of Spark (Knights Of) will be brought to UK screens in a live action series, following a partnership with BBC Children's and 9 Story Media. Continue reading at The Bookseller

[ The Bookseller | 2021-10-10 20:11:31 UTC ]
More news stories like this | News stories tagged with: #bbc children #elle mcnicoll


Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
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A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday

[ Digiday | 2021-09-30 19:04:53 UTC ]
More news stories like this | News stories tagged with: #media buyers #nielsen


Media Briefing: What publishers had to say at the Digiday Publishing Summit

This week's Media Briefing recaps what was said when publishing executives came together behind closed doors at this week's Digiday Publishing Summit. The post Media Briefing: What publishers had to say at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-30 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #publishing executives #closed doors #publishing summit


Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | News stories tagged with: #case study #digital content


Bookseller of Kabul vows to stay open despite only two customers since the rise of the Taliban.

Shah Muhammad Rais, who was made famous in The Bookseller of Kabul, has vowed to keep his bookshop open, despite having had only two customers since the Taliban retook the country in the middle of August. Founded in 1974 Rais’s store has seen regimes (along with foreign powers) come and go, and... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-28 15:00:23 UTC ]
More news stories like this | News stories tagged with: #stay open #made famous #bookshop #bookseller