Ann Bisselll has been made publicity director at HarperFiction. Bissell was previously PR... Continue reading at 'The Bookseller'
[ The Bookseller | 2014-07-07 00:00:00 UTC ]
Profile has promoted Rebecca Gray to the position of commissioning editor of Serpent’s Tail and Profile Books. Andrew Franklin, m.d. of Profile Books, said: “We missed Rebecca a lot when she was away on maternity leave and are delighted to have her back, especially now that she will be bringing... Continue reading at The Bookseller
[ The Bookseller | 2015-01-24 00:00:00 UTC ]
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Sceptre editorial director Drummond Moir is to take on the new role of associate publisher at the Hodder & Stoughton imprint. Moir, who will take on “strategic responsibility” for Sceptre’s non-fiction publishing, will also join the Hodder board. He will continue to acquire fiction for the... Continue reading at The Bookseller
[ The Bookseller | 2015-01-09 00:00:00 UTC ]
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The publisher has promoted Mary Ann Naples from v-p and publisher of Rodale Books to senior v-p and publisher. With her promotion, come a number of other hires, and structural tweaks to the books division at the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
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Martha Ashby has been promoted to editor of commercial women's fiction at HarperCollins. Ashby started at the publisher in 2012 as assistant editor, after five years at Orion, including three in non-fiction. She has worked with authors including Cecelia Ahern and Beatriz Williams, and in 2013... Continue reading at The Bookseller
[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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A group of librarians have launched a new crowd-funded project called the Library A to Z, designed to promote the role of public libraries. More than 150 backers, as well sponsor the Library Campaign, backed the Library A to Z on crowd-funding site Kickstarter, raising more than £4,500, twice... Continue reading at The Bookseller
[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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HarperCollins has promoted Jaime Frost to the role of PR manager, working across the fiction department. Frost, previously PR executive, has been with the publisher for the past two yeas, working on campaigns for authors including Josephine Cox, Robin Hobb, Joe Abercrombie and Mhairi... Continue reading at The Bookseller
[ The Bookseller | 2014-10-22 00:00:00 UTC ]
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#valued member
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Author Aleya Kassam explains how Kenyan writers are embracing the idea of branding and taking control of their careers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-08 00:00:00 UTC ]
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#taking control
Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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#creative director
#september issue
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Now that the campaign has been launched, it's time for the next and longest phase of a Kickstarter campaign: using email, media contacts and social media to promote it. Also known as “30 days of obsessive compulsive disorder and stress.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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HarperCollins has announced a raft of promotions across the HarperFiction editorial team, with... Continue reading at The Bookseller
[ The Bookseller | 2014-08-06 00:00:00 UTC ]
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Taboola, the Manhattan startup that selects and promotes recommended and sponsored articles at the bottom of publisher Web pages, has bought Pasadena, Calif., based digital publishing software... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-08-05 00:00:00 UTC ]
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#sponsored articles
Oahu Publications Inc. has announced that Dave Kennedy, SVP/marketing, was named chief revenue officer of OPI and the Honolulu Star-Advertiser. Kennedy’s promotion comes weeks after Glenn Zuehls was named the publisher of San Francisco Me ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-04 00:00:00 UTC ]
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#honolulu star-advertiser
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The San Francisco-based publishing associations have merged to form one entity, BayPub. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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#online publisher
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HarperFiction has signed a three-book series by Alexandra Brown, all set in the fictional picture... Continue reading at The Bookseller
[ The Bookseller | 2014-06-18 00:00:00 UTC ]
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#three-book series
BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated... Continue reading at AdWeek
[ AdWeek | 2014-05-31 00:00:00 UTC ]
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#people don
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#high quality
As part of a comprehensive effort by Italy’s Ministry for Economic Development (MSE) and the Italian Trade Commission (ITA) to give more international exposure to small- and medium-sized companies in the country’s south, ITA’s publishing taskforce is organizing Voices from the South, an... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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#medium-sized companies
Bookshops are being encouraged to redisplay "We Pay Our Taxes" posters following the... Continue reading at The Bookseller
[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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Tesco is encouraging its Clubcard holders to buy more ebooks in a marketing campaign to run over... Continue reading at The Bookseller
[ The Bookseller | 2014-05-02 00:00:00 UTC ]
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#marketing campaign
#blinkbox books
Active Interest Media (AIM) has promoted Patricia Fox (pictured) to executive vice president of operations for the enthusiast consumer magazine and events publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-26 00:00:00 UTC ]
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#senior executives