Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly enamored of programmatic auctions. Instead of finding a specific destination, advertisers would plug a few of their key goals into an automated auction system -- show my ads to young women; find me people who are interested in buying a car -- and software automatically places the ads in front of the desired audience anywhere on the Internet.Automated auctions were a boon for smaller publishers, which rarely attracted attention from major advertisers and often lacked the resources to negotiate bespoke ad deals with national brands. It also turned out to be great for people looking to commit fraud. The dizzying complexity of programmatic auctions allowed fraudsters to hide among the middlemen and siphon money out of the system. This was done, in large part, by creating websites whose traffic was mostly robotic. According to a study conducted by the anti-fraud company White Ops, 11% of viewers of display ads in 2014 were robots. For video ads, it was 23%. The company says this type of fraud will cost advertisers $6.3 billion this year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-01 00:00:00 UTC ]
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The Internet retailer's complete collection of Prime Lending Library books for Kindle devices is online and accessible from any Web browser. Continue reading at PC World
[ PC World | 2011-11-06 00:00:00 UTC ]
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For nearly a decade, some say even longer, people in the publishing industry have been decrying the death of the midlist. As the story goes, the industry consolidatedsmaller and midsize publishers were gobbled up and brought together into six large houses that themselves are small pieces of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 01/11/2011 - 09:25 Suffolk County Council is proposing setting up a charitable trust to run its 44 libraries. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-01 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 31/10/2011 - 08:20 The first official sales charts including ebook sales data have been published in the Wall Street Journal this weekend, with Nielsen BookScan now supplying ebook sales reports to the US paper. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-31 00:00:00 UTC ]
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Quick Response, or QR, codes, those black-and-white pixel squares that function as super charged consumer bar codes, are on advertisements, Web sites, and anything else at which you can point a QR reader. While publishers have been putting QR codes on jacket covers for several years, they have... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 28/10/2011 - 08:40 Kobo will move into publishing, its c.e.o. has announced, with plans to offer complete publishing services directly authors, Canadian CBC News reports. C.e.o. Michael Serbinis told the network that Kobo will roll out its... Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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After the initial flurry of excitement surrounding the release of their digital editions, magazine publishers are now beginning to focus on the strategies behind the products. In addition to complete digital editions, many are seeking other avenues to repackage and sell digital content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 28/10/2011 - 08:00 Peter Bazalgette, the man responsible for introducing "Big Brother" to the UK, is turning his hand to publishing, launching a new company with a biography of food critic Egon Ronay. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 28/10/2011 - 08:30 Waterstone's is set to publish a print and ebook anthology to celebrate the shortlist for the 2012 Sunday Times EFG Private Bank Short Story Award. The high street bookseller will publish the titles on 4th March next year, and... Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 26/10/2011 - 08:29 Headline has acquired two novels by Mark Mills, previously published by HarperCollins, and author of bestselling title The Savage Garden. Publishing director for fiction Imogen Taylor bought world rights excluding North... Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 26/10/2011 - 15:07 Social networking site Anobii has signed retail partnerships with 10 UK publishing companies, including the UK's four biggest publishers, meaning the site will sell their ebooks from the end of October. Penguin, Random... Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 25/10/2011 - 07:30 Octopus will publish the next tie-in title to ITV1 show "The Biggest Loser" next year, the third in the brand to be released by the Hachette publisher. Publishing director Stephanie Jackson made the deal for UK and Irish... Continue reading at The Bookseller
[ The Bookseller | 2011-10-25 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 09:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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IPC Media has appointed Emily Hutchings, the current publisher of weekly titles Now and Soaplife, as publishing director of music titles NME and Uncut. Continue reading at Media Week
[ Media Week | 2011-10-24 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 08:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 21/10/2011 - 08:33 The News of the World phone hacking scandal has hit the book industry, with the revelation that private material relating to individuals within the trade has been discovered by police during "Operation Weeting". Both agent... Continue reading at The Bookseller
[ The Bookseller | 2011-10-21 00:00:00 UTC ]
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When Penguin began the restructuring of DK Publishing in 2009, it had two main objectivesto reduce the size of its list and to cut editorial costs to improve the profitability of its illustrated book group. What it hadnt counted on was the phenomenal success of its publishing partnership with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
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In his closing remarks, Frankfurt Book Fair director Juergen Boos said that 2011 was a strong year for startups at the fair. Among those startups, perhaps none had a better reception than Small Demons, in Los Angeles. We couldnt have asked for a better first Frankfurt Book Fair, Small Demons... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 20/10/2011 - 08:30 Publishers and booksellers will soon be able to swap a working day in the life of each others businesses in a new joint initiative soon to be launched by the Booksellers Association and the Publisher Association. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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