Aleen Kuperman is co-founder and CEO at Betches Media. The company has grown from a blog created in a dorm room at Cornell in 2011 to a sprawling media network including nine podcasts, New York Times-bestselling books and millions of Instagram followers. In this episode of the “Ad Block” podcast, Kuperman talks about growing up as the child of Russian immigrants who escaped the Soviet Union in 1988, a year before the Berlin Wall fell. In particular, it was a struggle to explicate what “Betches” was to her parents, who had always had high expectations for her future. “I had to explain to my parents, ‘I’m not going to medical school next year,’” she says. “I was terrified to have that conversation. They were like, ‘What’s a blog? How are you making money? What are you talking about?’” As with many new media startups, the business model evolved quickly, and as soon as she had gotten her parents on board, things would change. “They had just figured out Facebook, now they have to go learn Instagram,” Kuperman says. Tangible successes helped, like the book deal the team landed while still in college. “To my parents, that’s legit. A book, they understand.” Kuperman grew up hearing the stories of the family’s journey out of Russia, living in Vienna and Italy off the personal possessions they could sell before eventually being allowed into the U.S. and settling on Long Island. “Only now, I think back to all the things they instilled,” like her strong work ethic, she says. “It... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-18 09:01:00 UTC ]
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Yahoo and other online publishers are embracing the term "magazine." Here's why that's not as backwards as its sounds. The post Why digital publishers want to be in the magazine business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-21 00:00:00 UTC ]
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With tens of thousands of children attempting to cross the U.S.-Mexico border in what Pope Francis has called a humanitarian emergency, illegal immigration has become a more divisive topic than ever, even within Christian churches. Now several new books tackle the issue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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Publisher says it would fight any measure that restricted free speech amid furore over new security lawsAustralias biggest newspaper publisher and the media union have warned the government against elements of a planned new national security bill that could allow journalists to be jailed for... Continue reading at The Guardian
[ The Guardian | 2014-07-17 00:00:00 UTC ]
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Specs Who Chris Colfer Age 24 Accomplishments Star of Fox’s Glee; screenwriter; author of The Land of Stories book series (his latest, A Grimm Warning, was just released) Base Los Angeles What’s the first information you consume in the morning? I immediately turn to my cellphone and look to... Continue reading at AdWeek
[ AdWeek | 2014-07-17 00:00:00 UTC ]
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#downton abbey
#huge fan
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Kenyan Okwiri Oduor has won the 15th Caine Prize for African Writing, often described as Africa’s leading literary award. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-17 00:00:00 UTC ]
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I-5 Publishing is adding to its portfolio of pet brands by purchasing Dogster and Catster from Say Media. Terms weren't disclosed. Continue reading at Folio Magazine
[ Folio Magazine | 2014-07-16 00:00:00 UTC ]
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Adams Publishing Group, LLC announced that it has purchased the assets of Huckle Media LLC located in southern Minnesota, according to John Cribb, Cribb, Greene & Associates who represented the Huckle family in the transaction. The acquisition ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-14 00:00:00 UTC ]
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J K Rowling has written a new piece about a thirty-something Harry Potter and his friends at the... Continue reading at The Bookseller
[ The Bookseller | 2014-07-08 00:00:00 UTC ]
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Five-year-old Lydia Port-Burke has self-published a fairy tale now available in the UK. Proceeds for the book will go to BBC Children in Need. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-08 00:00:00 UTC ]
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Hillary Clinton’s "Hard Choices," out June 10, was the most talked about book on social media last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
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Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek
[ AdWeek | 2014-07-03 00:00:00 UTC ]
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But that doesn't necessarily mean printed books and linear television will die out by 2020, suggest expertsAre these the best of times or the worst of times for the children's entertainment industry? A panel session at the Children's Media Conference explored the question, concluding... well, it... Continue reading at The Guardian
[ The Guardian | 2014-07-03 00:00:00 UTC ]
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The Freshman Fifteens, a group of 15 authors with debut Young Adult novels in 2015, are teaming with the online writing community Wattpad to organize The Common Room Teen Mentoring Contest, a writing and mentoring contest that opens for entries on June 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-30 00:00:00 UTC ]
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Digital chief on rethinking the rules of journalism, shaking off the magazine group tag, and developing innovationM Scott Havens, senior vice president of digital at newly independent Time Inc is not a man to pussyfoot around journalistic conventions. We have to rethink the old church and state... Continue reading at The Guardian
[ The Guardian | 2014-06-29 00:00:00 UTC ]
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Two years after its launch, Kobo Writing Life (KWL), ebook retailer Kobo’s self-publishing channel, carries more than 250,000 self-published digital titles by over 30,000 authors who publish regularly through KWL. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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China South Publishing & Media Group Co., Ltd (ZhongNan) is a book and newspaper publisher and printer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Olma Media Group is one of the most rapidly expanding publishing houses in Russia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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For the last several years, publishers have worked to grow robust social media audiences. As the wave of fans and followers continues to swell, so too does the need to go beyond mere numbers Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
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The magazine industry loves a niche marketplace, especially when it’s new, and the predominantly English-speaking second-generation Hispanic American is certainly that. Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
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The Barnes & Noble board of directors has given its approval to separate the entity into two public companies with one holding the retail trade stores and the other holding its Nook operations plus the college bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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