Aleen Kuperman is co-founder and CEO at Betches Media. The company has grown from a blog created in a dorm room at Cornell in 2011 to a sprawling media network including nine podcasts, New York Times-bestselling books and millions of Instagram followers. In this episode of the “Ad Block” podcast, Kuperman talks about growing up as the child of Russian immigrants who escaped the Soviet Union in 1988, a year before the Berlin Wall fell. In particular, it was a struggle to explicate what “Betches” was to her parents, who had always had high expectations for her future. “I had to explain to my parents, ‘I’m not going to medical school next year,’” she says. “I was terrified to have that conversation. They were like, ‘What’s a blog? How are you making money? What are you talking about?’” As with many new media startups, the business model evolved quickly, and as soon as she had gotten her parents on board, things would change. “They had just figured out Facebook, now they have to go learn Instagram,” Kuperman says. Tangible successes helped, like the book deal the team landed while still in college. “To my parents, that’s legit. A book, they understand.” Kuperman grew up hearing the stories of the family’s journey out of Russia, living in Vienna and Italy off the personal possessions they could sell before eventually being allowed into the U.S. and settling on Long Island. “Only now, I think back to all the things they instilled,” like her strong work ethic, she says. “It... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-18 09:01:00 UTC ]
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The seemingly endless summer of Condé Nast corporate and executive activity continued on Aug. 21 with the announcement by four-year president Bob Sauerberg that Edward Menicheschi (pictured) was ending eight years as Vanity Fair VP and publisher to become president and chief marketing officer of... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-21 00:00:00 UTC ]
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Penske Media Corp., the Los Angeles-based publishing company founded by automotive heir Jay Penske, is acquiring Fairchild Fashion Media's trade magazines from Conde Nast Publications.The sale includes Women's Wear Daily and Footwear News, according to a statement today from the companies."This... Continue reading at Advertising Age
[ Advertising Age | 2014-08-20 00:00:00 UTC ]
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Can a one-size-fits-all, low-price, consumer-dominated sales model support a diverse, innovative, challenging literary output?It is either an existential threat to intellectual freedom or a rustbelt media industry meeting its comeuppance at the hands of disruptive technology. The battle between... Continue reading at The Guardian
[ The Guardian | 2014-08-19 00:00:00 UTC ]
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National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter... Continue reading at AdWeek
[ AdWeek | 2014-08-18 00:00:00 UTC ]
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PW spoke to the creators of How Sweet Eats, The Kitchn, Skinnytaste, and 100 Days of Real Food, as well as their editors, about what went into building their popular sites and their new cookbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
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The character of Alex Vause, portrayed by actress Laura Prepon on the show, is based on Wolters. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-16 00:00:00 UTC ]
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HarperCollins has signed a book exploring the golden age of crime writing by author Martin... Continue reading at The Bookseller
[ The Bookseller | 2014-08-14 00:00:00 UTC ]
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Nerdist has turned from a being pet project of Chris Hardwick into a podcast maker, multi-channel network and online publisher that's expanding into TV and live events. Under the direction of president Adam Rymer, the Legendary Entertainment-owned brand has added an ad sales team and hopes to... Continue reading at AdWeek
[ AdWeek | 2014-08-14 00:00:00 UTC ]
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Amazon's fight with Hachette over ebook pricing just got extra-personal. Hot on the heels of writers attacking Jeff Bezos' "retaliation," the Amazon Books Team has posted a Readers United site that calls on you to email Hachette CEO Michael Pietsch... Continue reading at Engadget
[ Engadget | 2014-08-09 00:00:00 UTC ]
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Author Julian Gough is using Kickstarter to part-fund a writing research trip to Las Vegas. The... Continue reading at The Bookseller
[ The Bookseller | 2014-08-08 00:00:00 UTC ]
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Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Tribune Company has announced a rebranding as Tribune Media Company, following news yesterday that the company would spin off its troubled print publications into Tribune Publishing. The rebranding reflects Tribune's shift from print publication to content, broadcast distribution and digital. ... Continue reading at AdWeek
[ AdWeek | 2014-08-04 00:00:00 UTC ]
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After the BBCs commissioning of Walter, a police comedy drama submitted by ITVs Kevin Lygo under the pseudonym Ruby Solomon, some commissioners are said to be wearily preparing to find out all the names of their rivals kids, so theyre ready in future for scripts by good but unknown writers for... Continue reading at The Guardian
[ The Guardian | 2014-08-03 00:00:00 UTC ]
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On the Kindle forum, Amazon said it wants to price most eBooks at $9.99, claiming lower prices will sell more books and return more money to authors. Many disagree. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
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Scout Media, a men's sports and lifestyle digital publisher, has appointed Ross Levinsohn to executive chairman, the company's CEO James Heckman announced. Levinsohn served as CEO of Guggenheim Digital Media, which has recently been renamed Guggenheim Entertainment Media, for 18 months before... Continue reading at AdWeek
[ AdWeek | 2014-08-01 00:00:00 UTC ]
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By Jim Anderson To those steeped in the traditions of the publishing business, it may sound a bit odd to talk about the maturation of social media, which in many ways is still in its infancy. Yet social media is... Continue reading at Publishing Executive
[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
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Stanfords is to hold a Travel Writers Festival at the Destinations Show in London next year.... Continue reading at The Bookseller
[ The Bookseller | 2014-07-29 00:00:00 UTC ]
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Sorry guys, I can't tweet this picture of a cat wearing a party hat right now, because I'm #amwriting. I'm in a coffee shop, you see, with my laptop and notebook proudly displayed so that anyone who walks past will know that I'm #amwriting a novel.... Continue reading at Engadget
[ Engadget | 2014-07-28 00:00:00 UTC ]
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Prime minister gave News Corp boss full rundown of scheme before he announced policy to party roomTony Abbott gave Rupert Murdoch a full rundown on his planned paid parental leave scheme before announcing the policy in 2010, in a marked contrast with his decision not to consult the party room, a... Continue reading at The Guardian
[ The Guardian | 2014-07-23 00:00:00 UTC ]
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Mighty Media Inc.,a Minneapolis packaging, production, and interactive company, has, as of July 1, made Scarletta, which publishes books primarily for the children's market, a division of Mighty Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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