Aleen Kuperman is co-founder and CEO at Betches Media. The company has grown from a blog created in a dorm room at Cornell in 2011 to a sprawling media network including nine podcasts, New York Times-bestselling books and millions of Instagram followers. In this episode of the “Ad Block” podcast, Kuperman talks about growing up as the child of Russian immigrants who escaped the Soviet Union in 1988, a year before the Berlin Wall fell. In particular, it was a struggle to explicate what “Betches” was to her parents, who had always had high expectations for her future. “I had to explain to my parents, ‘I’m not going to medical school next year,’” she says. “I was terrified to have that conversation. They were like, ‘What’s a blog? How are you making money? What are you talking about?’” As with many new media startups, the business model evolved quickly, and as soon as she had gotten her parents on board, things would change. “They had just figured out Facebook, now they have to go learn Instagram,” Kuperman says. Tangible successes helped, like the book deal the team landed while still in college. “To my parents, that’s legit. A book, they understand.” Kuperman grew up hearing the stories of the family’s journey out of Russia, living in Vienna and Italy off the personal possessions they could sell before eventually being allowed into the U.S. and settling on Long Island. “Only now, I think back to all the things they instilled,” like her strong work ethic, she says. “It... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-18 09:01:00 UTC ]
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On April 24, during an all-hands meeting at Gawker Media's SoHo headquarters, founder and publisher Nick Denton was extolling the virtues of Kinja, his proprietary publishing platform that allows readers to participate in the company's editor ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-23 00:00:00 UTC ]
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Media startup founders apparently didn't get that memo that now's a pretty bad time to be in the publishing business. So, are they crazy? The post You’d have to be crazy to start a media company, right? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-20 00:00:00 UTC ]
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They're singing a new slogan in the London headquarters of the UK's leading magazine publisher: "There's only one IPC."IPC Media's chief executive Marcus Rich has announced an internal restructure that does away with the company's current divisions (connect, inspire and southbank, since you... Continue reading at The Guardian
[ The Guardian | 2014-06-20 00:00:00 UTC ]
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Gulfshore Media is adding Venice Magazine to its portfolio of city and regional titles in Central Florida. Terms weren't disclosed. Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-20 00:00:00 UTC ]
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Columnist of 20 years given ultimatum by Sydney Morning Herald: its us or the Saturday PaperRichard Ackland says he has ended 20 years as a columnist for Fairfax Media after the Sydney Morning Herald asked him to choose between writing for a rival publication, the Saturday Paper, and the... Continue reading at The Guardian
[ The Guardian | 2014-06-19 00:00:00 UTC ]
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The ongoing Antipodeon spat between News Corp and Mail Online over the latters alleged plagiarism appears to have spilled over onto waterfront at this weeks Cannes Lions advertising festival. The Daily Mail websites publisher, Martin Clarke, never known for half measures, is schmoozing... Continue reading at The Guardian
[ The Guardian | 2014-06-17 00:00:00 UTC ]
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Professor Jean Seaton, the BBCs official historian, has at last agreed a title with it for her volume on the 1974-87 period, due in January. These were years of endless friction with the Thatcher government over reporting of Northern Ireland, the Falklands War and the bombing of Libya, and ended... Continue reading at The Guardian
[ The Guardian | 2014-06-15 00:00:00 UTC ]
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HarperCollins' digital Romance Festival, held this weekend, notched up over six thousand... Continue reading at The Bookseller
[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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Company hit by launch of Stylist in France and investment in fashion website Never UnderdressedMagazine publisher ShortList Media has reported a loss of almost £1m in its most recent annual accounts after being hit by the tough launch of Stylist in France and investing in fashion site Never... Continue reading at The Guardian
[ The Guardian | 2014-06-06 00:00:00 UTC ]
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Byliner, a company that publishes long, literary journalism and fiction online and as ebooks, told its contributors Tuesday that it has been struggling and is seeking partners to ensure its future. The company started in 2011 with some fanfare. It ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-04 00:00:00 UTC ]
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As questions continue to swirl about Hillary Clinton’s potential run for the presidency in 2016, her still-unpublished book, "Hard Choices" (Simon & Schuster), was the most buzzed about title on social media in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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The terminology is fresh because the concept is fresh: “curated, additional content” on an ebook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Yes, it's called My Independent Bookshop, but what does Penguin Random House's new site do for booksellers?I've just opened my very own bookshop at myindependentbookshop.com, the new book recommendation site from Penguin Random House. I enjoyed choosing the font for my logo (Shakespearean), the... Continue reading at The Guardian
[ The Guardian | 2014-05-26 00:00:00 UTC ]
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Trends Media Group is China’s leading fashion publishing house. Chairman Liu Jiang discusses his diversification plans to secure its future. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2014-05-20 00:00:00 UTC ]
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HarperCollins is hosting a virtual romance festival, with contributions from fellow publishers... Continue reading at The Bookseller
[ The Bookseller | 2014-05-16 00:00:00 UTC ]
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The author of "World War Z" and "The Harlem Hellfighters" says it's okay to have over 200 drafts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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With second-screen viewing on the rise and the lines between platforms continuing to merge, Spanfeller Media Group is looking to capitalize on its digital presence and enter the world of television. The publisher's largest site, The Daily Meal, is launching a television series at the end of this... Continue reading at Folio Magazine
[ Folio Magazine | 2014-05-07 00:00:00 UTC ]
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World Book Night U.S., an ambitious nonprofit campaign to promote reading throughout the country, is reporting stronger-than-ever media attention for its just-finished April 2014 push. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Barnard College named Carmen Ren as the first ever recipient of its Axinn Foundation/Anna Quindlen Award for Creative Writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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Author and part-time judge Constance Briscoe, who earlier today (2nd May) was jailed for... Continue reading at The Bookseller
[ The Bookseller | 2014-05-02 00:00:00 UTC ]
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