Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best Life made its original debut back in 2004, a higher-end extension of Rodale's Men's Health, which was led by the company's star editor Dave Zinczenko. In 2009, however, the magazine stopped regular publication in the wake of the previous year's financial crisis, and in 2012, Zinczenko left Rodale. But Zinczenko went on to launch his own company, Galvanized, and has spent the past several years overseeing a relaunch of AMI's Men's Fitness and rebuilding his popular Eat This, Not That franchise (which he had acquired from Rodale), felt that there was still an audience for Best Life. "I was always talking it up and lamenting with others when it went on hiatus," he recalled. "It was built to serve a giant void that existed in the men's market, and now, more than a decade later, that void is even more evident." After hearing that another company had purchased the dormant Best Life brand from Rodale, Zinczenko reached out to the new owners and voiced his interest in helping to revive it. Eventually, he ended up acquiring the title, and built an editorial team to relaunch it as a digital brand, BestLifeOnline.com. Of course, men's lifestyle sites are a dime a dozen, but according... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-13 00:00:00 UTC ]
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[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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HarperCollins to publish digital exclusives from MacBride

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[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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Larry Hackett Re-Elected President of the American Society of Magazine Editors

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[ Folio Magazine | 2011-06-08 00:00:00 UTC ]
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BEA: big ideas, B&N and global brands

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[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Pan Mac digital sales worth 8% in first quarter

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[ The Bookseller | 2011-06-01 00:00:00 UTC ]
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Zinio Digital Newsstand Now Available on Android Technology

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[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
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Bloomsbury launches new digital imprint for out of print titles

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[ The Bookseller | 2011-05-26 00:00:00 UTC ]
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Cornerstone releases Slaughter digital first

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[ The Bookseller | 2011-05-26 00:00:00 UTC ]
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[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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Chief Brand Officer Andy Sareyan Parts Ways with Meredith

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[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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B&N Puts Focus on Digital

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[ AllThingsD | 2011-05-20 00:00:00 UTC ]
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[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
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[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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Coalition must implement Digital Economy Act - Bristow

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[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
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