Battle For Mobile Web Ramps Up as WordPress Creates Plugin to Automate Facebook Instant Articles

WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will open up Instant Articles to everyone, from small-time bloggers to major publishers anywhere in the world. Rather than requiring publishers to manually format each article, the plugin for WordPress users will automatically optimize stories to appear as Instant Articles. Users will essentially have to check a box, but nothing more, for content to load to Facebook as an Instant Article.Facebook said it worked with Automattic to build the open source plugin for Instant Articles. WordPress powers many websites around the world, according to the company. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-07 00:00:00 UTC ]
News tagged with: #user base #walled garden #mobile devices #major publishers

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Web advertising: still a small net in a very large pond

Internet ad revenues are growing fast. But, even now, they make up only 4.5% of the global wholeHere, as recession ends, is a reality check on the global media ad market (courtesy of Nielsen). Revenues via the internet are up 32.4%, up 4.3% via TV and 5.1% on posters. But they're down 2.2% for... Continue reading at The Guardian

[ The Guardian | 2014-02-02 00:00:00 UTC ]
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JK Rowling sues Daily Mail for libel over 'single mother' article

Harry Potter author seeks 'unspecified damages' for 'causing distress'The Daily Mail has taken down a story from its website about the author JK Rowling after she sued the paper for libel.Rowling says the online article, headlined "How JK Rowling's sob story about her past as a single mother has... Continue reading at The Guardian

[ The Guardian | 2014-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single parents #hat tip

Why Publishers Need to Embrace Automated Ad Selling

The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top publishers #good thing

Fairfax to pay Kim Williams $95,000 plus legal costs after inaccurate article

Story published in three papers wrongly claimed former News Corp chief stormed out of Sydney Opera House Trust meetingAmanda Meade Continue reading at The Guardian

[ The Guardian | 2014-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legal costs #inaccurate article #story published

B&N Ramps Up Teen and Tween Exclusives

On January 14, Barnes & Noble reissued a limited hardcover edition of John Green's debut novel, "Looking for Alaska," through its Exclusive Collector's Edition program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john green

People Prefer Big, Interruptive Web Ads

So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek

[ AdWeek | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web publishers #ad types #web content

How we made the Uneditions web app

Unlimited Theatre's Jon Spooner reveals the co-creation behind a new platform for publishing play scripts on mobile devicesUnlimited Theatre has often worked with new technologies, mainly due to the fact that I've had a geeky interest in things ever since I was bought a Dragon 32 home computer... Continue reading at The Guardian

[ The Guardian | 2014-01-24 00:00:00 UTC ]
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If Facebook is like a disease, I don't mind getting infected

Facebook has been in the news over the past few days after a report suggested that the social network is spreading in a similar way to a virus. Like all epidemics, the report suggests, the rate of infection will ultimately drop off, leading to the suggestion that by 2017 the social network will... Continue reading at Betanews

[ Betanews | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #report suggested #paper published

BuzzFeed's Peretti: Mobile is a Better Ad Vehicle

The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek

[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Facebook to Brands: Post More Images

Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to... Continue reading at Digiday

[ Digiday | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #images appeared #past couple

E-Readers Create Boom in US Spanish-Language Books

The Los Angeles Times looks into the growing availability of Spanish-language ebooks and increasing confidence in the US Spanish-speaking market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish-language books

Facebook Is Testing A News Feed That Looks More Like A Newspaper

The change is subtle, but its message is clear: Facebook has entered the news business.It's no secret that Facebook is changing what appears in your feed dramatically. Whereas memes used to rule supreme--making basically anything shared by George Takei go viral--Facebook has reweighted its... Continue reading at Fast Company

[ Fast Company | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook referrals #news business #george takei

Even our grunts could be monetised by Facebook

Online hysteria about Facebook reading text that is deleted before it is posted might not be entirely unfoundedAs Mark Twain observed: "A lie can travel halfway around the world while the truth is putting on its shoes." And that was a long time before the web. Which brings us to a meme that was... Continue reading at The Guardian

[ The Guardian | 2013-12-22 00:00:00 UTC ]
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Boot up: Facebook self-censorship, Tufte in brief, developer intention, and more

Plus TV arbitrage, Canada investigates Google over antitrust, ARM server maker shuts, and moreA burst of 8 links for you to chew over, as picked by the Technology teamFacebook self-censorship: what happens to the posts you don't publish? >> SlateWe spend a lot of time thinking about what... Continue reading at The Guardian

[ The Guardian | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pinboardto suggest #@gdntech #microsoftapplegooglecharles arthurtheguardian

Reality Check: Mobile Ads Have a Way to Go

The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reality check #mobile ads

Police officer awarded £60,000 damages over Times article

Report about Met detective sergeant Gary Flood claimed there were strong grounds to believe he was dishonest and corruptA police officer has been awarded £60,000 in damages in a high court judgment against the Times over an article which claimed that there were strong grounds to believe he was... Continue reading at The Guardian

[ The Guardian | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public interest

Impress versus Ipso - get ready for another press regulation battle

What should we make of Impress, the from-left-field intervention in the press regulation saga?My immediate thought on reading Jonathan Heawood's article on Monday was that it was some kind of front organisation for Hacked Off.This was swiftly and strenuously denied by Evan Harris, associate... Continue reading at The Guardian

[ The Guardian | 2013-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big step #past couple #press regulationhacked

Boot up: Almunia's warning, Snapchat's numbers, China Mobile + iPhone, and more

Plus Samsung gets overly heavy, Secret Plumber's social error, reasons to use Microsoft Word, and moreA burst of 10 links for you to chew over, as picked by the Technology teamAmicus Brief >> Bob KohnLike all others, Kohn was required to limit his amicus curiae legal brief on what he... Continue reading at The Guardian

[ The Guardian | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #federal reserve #pinboardto suggest #@gdntech #microsoftapplegooglecharles arthurtheguardian