Back to School

Over the past five years, licensed books and supplemental educational materials have increasingly made their way into school libraries and classrooms. Educators have come to accept that licensed titles are a way to bring in reluctant readers and sustain interest in subjects like math and science. Meanwhile, licensors value the exposure their properties can generate in schools, something that can be difficult to replicate through traditional entertainment or retail channels these days. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
News tagged with: #school libraries #licensed books #licensed titles #reluctant readers #retail channels

Other news stories related to: "Back to School"

Hamnet heads back to top spot as print market jumps by a third

Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-04-19 18:26:28 UTC ]
More news stories like this | All news stories tagged with: #national lockdown #bounced back

Springing Back to the Blog and the Bookstore (shelftalker)

I’m peeking out to post this week and rejoice that the warmth of spring and the end of a long Covid winter lets us all spend some time together. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-19 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookstore

Independent bookstore owners look back at a year spent trying to stay afloat. Not all of them succeeded.

Bouncers, hand deliveries and debt became the new reality for shop owners across the country. Continue reading at The Washington Post

[ The Washington Post | 2021-03-15 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookstore #stay afloat

Let Me Ruin Your Childhood: The Inequality of School Book Fairs

It's easy to be nostalgic about Scholastic Book Fairs, but for poor kids and underfunded communities, school book fairs look very different. Continue reading at Book Riot

[ Book Riot | 2021-03-12 11:31:00 UTC ]
More news stories like this | All news stories tagged with: #scholastic

Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  One year later Good morning! We have now been living with the threat of... Continue reading at Advertising Age

[ Advertising Age | 2021-03-12 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital content #—including access #@adage #corporate subscriptions #newsletters galore #cmo strategy #staying safe #tote bags #day campaign

In ‘All Girls,’ a decades-old sexual assault at a boarding school prompts a vigilante to take action

Emily Layden’s debut follows a parade of characters at a school that’s reckoning with its past mistakes. Continue reading at The Washington Post

[ The Washington Post | 2021-02-25 06:43:17 UTC ]
More news stories like this | All news stories tagged with: #past mistakes #emily layden #sexual assault

WI16: Indies Look Back While Charting the Future

Winter Institute 16 kicked off yesterday as a virtual gathering of booksellers. Inspired by such high wattage speakers as Barack Obama and Amanda Gorman, booksellers celebrated their past while charting their future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #amanda gorman #barack obama #virtual gathering

James Ridgeway, muckraking journalist of the old school, dies at 84

He trained his investigative powers on the automotive and energy industries, far-right hate groups and the U.S. prison system. Continue reading at The Washington Post

[ The Washington Post | 2021-02-16 13:39:48 UTC ]
More news stories like this | All news stories tagged with: #prison system #hate groups

Back-Talking The Tone Police: Book People Are Not Your Enemy

Book People are not the enemy of books, and gatekeeping book and reading culture does no one any favors. Continue reading at Book Riot

[ Book Riot | 2021-02-05 11:37:00 UTC ]
More news stories like this | All news stories tagged with: #book people #reading culture

John Murray backs Herron with retailer events

John Murray is embarking on a PR and marketing campaign for Mick Herron's Slough House, hosting a raft of events with booksellers online in a show of support for both the series and retailers during the latest lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-02-04 00:21:11 UTC ]
More news stories like this | All news stories tagged with: #latest lockdown #slough house #mick herron #marketing campaign #john murray

Cornwell brings back Sharpe after 15 years

Bernard Cornwell is bringing back his famous Richard Sharpe character after 15 years' absence, for a new adventure with HarperCollins this autumn. Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 20:30:31 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #bringing back #bernard cornwell

‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital publisher #directly resembles #online content #stores appeared

‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital publisher #directly resembles #online content #stores appeared

Reading Agency literacy programme backed by McNab and Parks

The Reading Agency is relaunching its Reading Ahead literacy programme on 1st February with a new digital platform, and support from authors including Andy McNab, Adele Parks and Martina Cole. Continue reading at The Bookseller

[ The Bookseller | 2021-01-29 07:05:59 UTC ]
More news stories like this | All news stories tagged with: #martina cole #digital platform #1st february #reading agency #adele parks

Nosy Crow flies into its second decade on the back of impressive 2020 growth

Just 10 years on from the children's indie's inception, the list has stonking TCM sales and a flurry of awards to its name. Its three co-founders reveal the key to its success. Continue reading at The Bookseller

[ The Bookseller | 2021-01-28 19:35:06 UTC ]
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Books Are Back in the White House — And One of Them Is by Angie Thomas

The best-selling author just found out that her debut novel is soon to be on the first lady’s bedside table. Continue reading at The New York Times

[ The New York Times | 2021-01-28 10:00:04 UTC ]
More news stories like this | All news stories tagged with: #best-selling author #debut novel #bedside table #angie thomas

Bright moves back into books with Midas

Hannah Bright is returning to the publishing industry, joining the Midas books team as senior accounts manager from mid February.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-26 01:26:23 UTC ]
More news stories like this | All news stories tagged with: #publishing industry

School Libraries and Their Fight Against Fake News

A school librarian talks about how he teaches students to think critically about fake news on the internet. Continue reading at Book Riot

[ Book Riot | 2021-01-25 11:30:00 UTC ]
More news stories like this | All news stories tagged with: #libraries #fake news #school libraries

Taking back control

Reedsy.com describes indie publishing as “…any form of publishing that doesn’t rely on the Big 5 publishing houses.” I have produced work with three such companies. I left them unsatisfied. I didn’t like the royalty payouts, or lack of. I didn’t like their “go to market” strategies. I didn’t... Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 11:59:04 UTC ]
More news stories like this | All news stories tagged with: #indie publishing

The remarkable bounce back of New Zealand's magazines

After the withdrawal of Bauer Media last year, the industry appeared to be on its death bed – but not for longAt 8.31am on a Thursday, Henry Oliver received a text message from his employer, alerting him to a company-wide Zoom call in 29 minutes’ time.The day was 2 April 2020, a week into New... Continue reading at The Guardian

[ The Guardian | 2021-01-16 19:00:40 UTC ]
More news stories like this | All news stories tagged with: #magazine publishing #remote working #national lockdown #text message #industry appeared #bauer media