Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at 'The Bookseller'
[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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Waterstones has U-turned on its decision to brand a new branch in Edinburgh "Stockbridge Books", following an outcry from a nearby independent bookseller. Continue reading at The Bookseller
[ The Bookseller | 2018-05-17 00:00:00 UTC ]
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The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been starting to come to fruition that are having a material impact on the ability of brands,... Continue reading at AdWeek
[ AdWeek | 2018-04-27 00:00:00 UTC ]
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PBS kicked off 'The Great American Read,' its forthcoming eight-episode documentary on reading in American Culture, by revealing the show’s list of America’s 100 best loved books in front of a lively crowd at the Morgan Library in Midtown Manhattan Friday morning. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-20 00:00:00 UTC ]
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#loved books
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Amazon has launched an “international shopping experience” through an app which allows customers worldwide to browse and ship more than 45 million products from the US. Continue reading at The Bookseller
[ The Bookseller | 2018-04-19 00:00:00 UTC ]
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Matt Wright, who has been running Hachette UK's distribution business as managing director, is being promoted to c.e.o. of Hachette UK Distribution. Continue reading at The Bookseller
[ The Bookseller | 2018-04-18 00:00:00 UTC ]
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#management structure
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Stay on top of the latest tech with PCWorld’s Digital Magazine. Available as single copies or as a monthly subscription, it highlights the best content from PCWorld.com—the most important news, the key product reviews, and the most useful features and how-to stories—in a curated Digital Magazine... Continue reading at PC World
[ PC World | 2018-04-12 00:00:00 UTC ]
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Hodder Children’s Books and Maximum Licensing are hoping to take the Oi! picture book series into stage promotions and licensing after acquiring new rights from the illustrator’s agent and the author. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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The UK Publishers Association has urged the government not to "trade away" the key principles that underpin the book trade as the country gears up to leave the EU. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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Over half of U.S. and European publishers surveyed by Digiday said brand-safety concerns don't affect their ability to monetize quality journalism. The post Digiday Research: Brand-safety concerns haven’t made it harder to monetize content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
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As newsstand sales decline, cover design is now more about catching eyes online than on the street. The post Magazine Covers Sell Your Brand, Not Your Issues appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-02 00:00:00 UTC ]
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Penguin Random House leads the nominations for The British Book Awards’ Books of the Year and Trade categories, with the consumer publishing giant taking 26 places across both shortlists—18% of the total. Continue reading at The Bookseller
[ The Bookseller | 2018-03-16 00:00:00 UTC ]
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Laurence King Publishing is launching a new series of richly-illustrated student titles “placing art within a global geography and opening up new possibilities for interpretation”. Continue reading at The Bookseller
[ The Bookseller | 2018-03-15 00:00:00 UTC ]
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Baby Cube was founded by husband-and-wife team Yang Wenxuan and Liu Hong. The company grew out of their past professional experience in online retailing and literary publishing and out of their community outreach work focused on helping children to start reading. “It started as a reading club in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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#discover publishers
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BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age
[ Advertising Age | 2018-03-06 00:00:00 UTC ]
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Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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After an extensive listening tour in which BookExpo executives met with a range of industry members, the organizers of book publishing’s largest trade show have added new elements to the event aimed at adding more value for booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Penguin is partnering with Jack Arts and Audible to celebrate the paperback publication of Mohsin Hamid's Exit West (Viking) with an interactive poster installation on Commercial Street, London. Continue reading at The Bookseller
[ The Bookseller | 2018-02-15 00:00:00 UTC ]
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