Axel Springer has told the readers of Germany's most popular online news site to turn off their ad blockers or pay a fee as Europe's biggest newspaper publisher steps up efforts to protect advertising income.Readers of Bild.de, the Web version of Europe's top-selling newspaper, have to disable programs that prevent ads or pay 2.99 euros ($3.40) a month to access content, Berlin-based Axel Springer said Tuesday. The fee will almost eliminate ads on the site, offer faster load times and help protect quality journalism, the company said.Increased use of ad blockers is jeopardizing advertising revenue for online journalism, and Axel Springer is responding by testing the fee, Donata Hopfen, chairwoman of the Bild Group management board, said in the statement. Bild.de has more than 16 million unique users a month. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek
[ AdWeek | 2020-05-01 20:05:11 UTC ]
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Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. A Bookstore Shocked Fans and Boosted... Continue reading at AdWeek
[ AdWeek | 2020-05-01 10:45:39 UTC ]
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CEO Jessica Ewing said frontline employees deserve to benefit from the company's growth this year, as parents look for ways to entertain and intellectually nourish their children during the pandemic. Literati, which runs a subscription service for children's books, could be shipping "about a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-05-01 05:01:00 UTC ]
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Kiran Millwood Hargrave answers our questions about her YA reimagining of Dracula, The Deathless Girls (Bellatrix), which has been shortlisted for the YA Book Prize 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 16:22:04 UTC ]
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Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Turning your Amazon Kindle on and off is as easy as finding the power button—except the location of that button has varied from model to model over the generations. Our handy guide will help you, and we've included photos of a variety of models, working our way from the latest down to some... Continue reading at PC World
[ PC World | 2020-04-22 14:00:00 UTC ]
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Vintage Books is prioritising different methods of measuring success during the pandemic, its marketing director Chloe Healy has said. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 20:41:25 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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The world's largest exhibitions organizer, London-based Informa plc, outlined on Thursday morning a series of emergency actions it's taking to alleviate the impact of the COVID-19 pandemic on its events business, which drives nearly two-thirds of the company's overall revenues. Noting that the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-16 18:02:14 UTC ]
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From escapist fantasy fans to romance enthusiasts, readers are turning to a variety of books while stuck at home. Continue reading at The Washington Post
[ The Washington Post | 2020-04-16 13:53:21 UTC ]
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The creator's latest graphic title tells the story of a young sitcom actor in the 1980s. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
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Bucking the newspaper industry trend, Hearst Corporation has told its newsrooms there will be no layoffs, no furloughs and no Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-09 14:52:48 UTC ]
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Oliver Jeffers, children's author and illustrator answered readers questions, submitted via Twitter. Continue reading at The Bookseller
[ The Bookseller | 2020-04-09 05:52:41 UTC ]
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Sphere is publishing a 99p activity e-book for people in need of "affordable distraction" during the lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 18:30:57 UTC ]
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Diamond Distributors founder Steve Geppi outlined the terms under which the distributor of comics, graphic novels, and prose books would resume payments to publishers and other vendors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-07 04:00:00 UTC ]
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Faber has revealed an online programme designed to "console, entertain and inspire readers", in light of the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 00:22:57 UTC ]
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Elsevier, which for the past two years has reported significant median gender pay gaps of 40% and 39.4%, has reduced that number slightly to 37% in its latest filing. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 20:51:43 UTC ]
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The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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