Axel Springer Raises Outlook, Citing Strength of Ad Sales

Axel Springer, the German publishing and digital media group, on Wednesday raised its forecast for 2015 revenues as increasing sales of digital classified advertising offset continued declines in print circulation and other revenues.   The impro ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
News tagged with: #ad sales #axel springer #german publishing #increasing sales #print circulation

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Ad Review: Why Poo-Pourri's Stinky Santa Belongs on the Nice List

Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age

[ Advertising Age | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simple fact #recent memory


7 Things You Need to Know About the Bots That Are Threatening the Ad Industry

Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at AdWeek

[ AdWeek | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national advertisers #ad impressions


Mexico’s Conaculta Launches Book Sales Website

Mexico’s arts and culture council (Conaculta) launched librosmexico.mx, a book sales platform designed to solve production and distribution challenges. The post Mexico’s Conaculta Launches Book Sales Website appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post mexico #distribution challenges


Black Friday boosts US book sales

Book sales in the US jumped 23% week on week in the seven days ending 30th November as 15.8 million print books registered through Nielsen BookScan. It follows two consecutive weeks of volume growth above 5%. Continue reading at The Bookseller

[ The Bookseller | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #nielsen bookscan #consecutive weeks #volume growth


Sales boost for EUP

Sales at Edinburgh University Press have increased 10% in the last year, boosted by North American trade. The wholly owned subsidiary of the University of Edinburgh recorded sales of £2.9m in the year to 31st July 2014, up 10% year-on-year. The majority of the sales - £2.1m - were from print... Continue reading at The Bookseller

[ The Bookseller | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales boost #digital sales #academic publisher #8% year-on-year


EDC Posts Record Sales Quarter

Revenue in the third quarter ended November 30, 2014 hit $10.9 million at Educational Development Corp., the highest quarterly sales ever recorded. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-03 00:00:00 UTC ]
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Black Friday Drives Sales of Kindles, Fire Tablets

Amazon kicked off this year’s cyber Monday by claiming that Black Friday sales of its Kindle e-readers and Fire tablets were up significantly over last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fire tablets #cyber monday #kindle e-readers


Will Print Unit Sales Rise in 2014?

With unit sales of print books up about 2% in the first 47 weeks of 2014, year over year, at outlets that report to Nielsen BookScan, the industry is poised to post its first increase in print sales since 2008. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #nielsen bookscan #print sales


Google Play Store cyber sale offers discounted apps, movies, music, and books

The Google Play Store is joining in on the cyber week sale madness, offering some tempting deals on a variety of digital content.Click over to the Play Store to scroll through everything that is up for grabs. Some of the best deals are on entertainment, with Academy Award winner Her available... Continue reading at PC World

[ PC World | 2014-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #play store #google account #web apps


Can Barnes & Noble's Black Friday 'secret weapon' reverse the chain's slumping sales?

Barnes & Noble will be offering 500,000 copies of signed works by major authors to kick off the holiday shopping season. But will it be enough? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #black friday #secret weapon


Digital sales hit supermarkets 'more than other book retailers'

Big publishers are likely to feel a squeeze on their supermarket sales as a result of the sector experiencing a “once in a generation change”. Two of Britain’s biggest supermarkets, Tesco and Sainsbury’s, are also big retailers of books. Both retailers reported slumps in profits in their recent... Continue reading at The Bookseller

[ The Bookseller | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book retailers #big publishers #big retailers #pretax loss


Sales Rose 1% at Books-A-Million

Revenue at Books-A-Million rose 1.3%, to $101.2 million, compared to the third quarter last year, while the net loss stayed at $6.9 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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New Content-Driven Ad Network Partners With Time Inc. and Meredith

With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek

[ AdWeek | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide advertisers #larger trend


Google Program Lets Readers Pay a Buck a Month to Block Ads

Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek

[ AdWeek | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #digital publisher #mountain view


Google to Help Publishers Make Money by Blocking Ads

Google, the biggest seller of online ads, has created a way for publishers to make money without ads.Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban... Continue reading at Advertising Age

[ Advertising Age | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #actual ads #biggest seller #make money #ad blocker


Nosy Crow creates in-house sales and marketing department

Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing. Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing department #marketing director #bounce sales #nosy crow


The 10 Premium Publishers Hit Hardest by Fraudulent Ad Sellers

Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the... Continue reading at AdWeek

[ AdWeek | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #asian countries #detailed explanation


Trade Sales Rose in August

Sales of adult trade books rose 1.8% in August, over August 2013, while sales in the children’s/young adult category jumped 20.9%, according to the AAP’s monthly StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
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September Bookstore Sales Fell 6.4%

Bookstore sales fell 6.4% in September compared to September 2013, according to figures released Friday by the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #september compared #census bureau


Amazon Resolves Dispute With Top-Five Publisher Hachette Over Book Sales

After months of bitter fighting, Hachette and Amazon announced on Thursday morning that they have settled their differences and reached a new multi-year agreement for ebook and print book sales. The post Amazon Resolves Dispute With Top-Five Publisher Hachette Over Book Sales appeared first on... Continue reading at Wired

[ Wired | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher hachette #book sales #amazon announced #thursday morning #multi-year agreement