Axel Springer Merges eMarketer, Business Insider Intelligence to Form ‘Insider Intelligence’

eMarketer, founded in 1996 and acquired by German publishing company Axel Springer in 2016, is being merged with Business Insider Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2020-05-06 21:51:48 UTC ]
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Bloomsbury Business lands Springer guide to building a female brand

Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at The Bookseller

[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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Carreyrou’s inside story of Theranos scandal named FT/ McKinsey Business Book of the Year

Investigative journalist John Carreyrou has won the £30,000 Financial Times and McKinsey & Company Business Book of the Year Award 2018 for Bad Blood: Secrets and Lies in a Silicon Valley Startup (Picador). Continue reading at The Bookseller

[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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‘We’re giving them a harder time’: Axel Springer tries to turn up heat on Facebook

Publishers like Axel Springer are giving Facebook a harder time after user trust in Facebook dipped following the Cambridge Analytica scandal. The post ‘We’re giving them a harder time’: Axel Springer tries to turn up heat on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-02 00:00:00 UTC ]
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Axel Springer’s muscular approach to platforms

The German publishing giant has taken a muscular approach to fighting Facebook and Google. The post Axel Springer’s muscular approach to platforms appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-09 00:00:00 UTC ]
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Axel Springer pushes for transparency in its programmatic advertising

The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-05 00:00:00 UTC ]
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All cheese, all the time: Business Insider’s ‘slightly niche’ approach to Facebook

Insider, Business Insider’s lifestyle site, has spun off a dozen Facebook pages, including home, art, dessert, beauty -- and even cheese. "People will follow this page because they love cheese," Insider editor in chief Nicholas Carlson said. "And they know exactly what they’re going to get from... Continue reading at Digiday

[ Digiday | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #business insider #lifestyle site #multiple accounts #ad revenue


Business Insider Challenges Digital Traffic Measurement, Says Its Audience Is Far Higher Than ComScore's Estimate

Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age

[ Advertising Age | 2016-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital traffic #distributing content #internet giants #growing frustration


Inside HMP’s Pivot from Print Publisher to Multi-Channel Events Business

A Q&A with Jeff Hennessy, chairman and CEO of the healthcare media, events, and education company. The post Inside HMP’s Pivot from Print Publisher to Multi-Channel Events Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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How Brexit is helping shape Business Insider’s Facebook Live strategy

For Business Insider, Facebook Live means more live news and events coverage. The publisher is now doing six live streams per day across its Business Insider, Business Insider UK, Tech Insider and Insider pages. The content, which is overseen by a four-person team, focuses on covering big news... Continue reading at Digiday

[ Digiday | 2016-07-01 00:00:00 UTC ]
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What Axel Springer’s loss in ad-blocking suit means for UK publishers

Axel Springer and ad blocking company Eyeo have clashed in several court battles. Most recently, the German publisher was handed a slight victory; the ad block company cannot accept a fee from the publisher to be on its acceptable ads initiative. This is encouraging for U.K. publishers; however,... Continue reading at Digiday

[ Digiday | 2016-06-29 00:00:00 UTC ]
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Bauer merges its UK magazine publishing businesses

German multi-media owner brings together titles such as Take a Break, TV Choice, Kerrang! and Q in consolidation German media giant Bauer is to merge its two UK publishing operations, bringing together titles including Take A Break, TV Choice and Grazia with Heat, Kerrang! and Q.The two... Continue reading at The Guardian

[ The Guardian | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles including #bauer media


Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic

How the 94-year-old publisher is taking a 21st-century approach to driving loyalty among its digital audience. The post Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-11 00:00:00 UTC ]
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Business Insider joins 1 billion monthly Facebook video views club

Business Insider says it did 1 billion views on Facebook in March. The milestone comes just eight months after the company started publishing videos directly to the social network. The focus on social distribution has also driven a more “nuanced” approach to how Business Insider staffs its video... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
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Axel Springer Raises Outlook, Citing Strength of Ad Sales

Axel Springer, the German publishing and digital media group, on Wednesday raised its forecast for 2015 revenues as increasing sales of digital classified advertising offset continued declines in print circulation and other revenues.   The impro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #axel springer #german publishing #increasing sales #print circulation


AdBlock Plus accuses Axel Springer of censorship after ad-block move

German publisher Axel Springer and Adblock Plus have entered a new round in their fight over ad blocking. Adblock Plus accused the publisher of quashing discussion about how to get around Axel Springer's newly erected wall that keeps ad-block users from accessing the site of its tabloid,... Continue reading at Digiday

[ Digiday | 2015-10-27 00:00:00 UTC ]
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Axel Springer Tells Bild Readers to Turn Off Ad Blockers or Pay

Axel Springer has told the readers of Germany's most popular online news site to turn off their ad blockers or pay a fee as Europe's biggest newspaper publisher steps up efforts to protect advertising income.Readers of Bild.de, the Web version of Europe's top-selling newspaper, have to disable... Continue reading at Advertising Age

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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Why Business Insider won

Axel Springer's $343 million purchase of Business Insider set a new bar for digital publishing deals. Snark about BI's editorial content aside, the deal offers a few lessons for digital media: Size matters if you're going to be an advertising play. BI got big fast with clickable content that... Continue reading at Digiday

[ Digiday | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial content #deal offers #size matters #advertising play #steady leadership #digital edge


Bild owner to buy Business Insider

German publisher, Axel Springer, agrees to buy a controlling stake in the US news website Business Insider for $343m (£226m). Continue reading at BBC News

[ BBC News | 2015-09-29 00:00:00 UTC ]
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Axel Springer sells off Russian media assets to comply with new law

German publisher joins other media companies faced by 20% ownership limitThe German media group Axel Springer has sold off its media assets in Russia to Artcom Media, a division of the Russian-based publishing group ACMG run by Alexander Fedotov. The assets include the Russian editions of Forbes... Continue reading at The Guardian

[ The Guardian | 2015-09-18 00:00:00 UTC ]
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Global Publishing Leaders 2015: Springer Science+Business Media

Springer published 2,400 English-language scientific and professional journals and more than 9,000 new books in 2014, with subjects ranging from science, technology and medicine to business and transportation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #professional journals #subjects ranging