Author-Tested Middle Grade Marketing Tips

Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and that self-marketing is part of getting through to those readers and building a successful writing career. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
News tagged with: #inspiring readers #marketing departments

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Authors Guild Sues Universities Over Google Book Scanning

The Authors Guild has sued five universities and a library partnership organization alleging copyright infringement over their use of certain digitized copies of... Continue reading at PC World

[ PC World | 2011-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors guild #digitized copies


McGraw-Hill To Split Into Two Companies: McGraw-Hill Markets and McGraw-Hill Education

Following the call for a break-up and reorganization of McGraw-Hill Cos. by investors last month, McGraw-Hill announced today that it will split into two separate public companies: McGraw-Hill Markets, focused on the capital and commodities markets, and McGraw-Hill Education, focused on... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill education #mcgraw-hill cos #digital learning


America’s Test Kitchen Bets On Print

With his trademark bowtie and button-down shirt, Christopher Kimball, founder of America’s Test Kitchen, doesn’t look like a gambler. Yet he publishes magazines without advertising, charges for recipes while his competitors give them away, and produces dependable cookbooks for the home cook in a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishes magazines #home cook


From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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One Day top as new releases fail to boost market

Written By: Philip Stone Publication Date: Tue, 06/09/2011 - 16:04 David Nicholls' One Day (Hodder) remains comfortably the bestselling book in the UK. The novel, which currently tops the Amazon, Apple and Waterstone's ebook charts, sold 83,050 physical copies of its original and tie-in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk booksellers #previous week #bestselling book #ebook charts #popular purchase #james patterson


Mass-Market Paperbacks Sales in Decline

A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times

[ The New York Times | 2011-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #genre novels


'Ask an author' feature added to Kindle

Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle devices #robert kiyosaki


French authors cautious on latest Google deal

Written By: Barbara Casassus Publication Date: Wed, 31/08/2011 - 15:01 French authors have given a cautious welcome to last week’s agreement for Google to scan out-of-print or unavailable copyrighted books published by the La Martinière group. Although applauding the US giant’s wish to respect... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hubert burda #german titles


Chaos hinders Japanese ebook market

Written By: Michael Fitzpatrick Publication Date: Tue, 23/08/2011 - 08:26 A confusing maze of ebook stores, a difficulty in rendering text and high costs of purchase are dissuading Japanese customers from buying into ebooks. The chaotic melee now taking place in Japan, as publishing makes room... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook stores #high costs #taking place


Progression for Macmillan's Africa authors

Written By: Benedicte Page Publication Date: Fri, 19/08/2011 - 13:52 Authors of Macmillan titles put on hold during the recent Serious Fraud Office investigation say they have been given a "glimmer of hope" for the future, with "sensible" discussions now beginning with the publisher after... Continue reading at The Bookseller

[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Digital rates could dissuade authors from writing - Swift

Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 12:10 Man Booker-winning author Graham Swift has said there is a danger aspiring writers may be put off from writing if the rates they are paid decrease in the digital age. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital rates #digital age


Amazon Set to Publish Pop Author

Amazon moved aggressively to fulfill its new ambition to publish books as well as sell them, announcing that it had signed Timothy Ferriss, the popular self-help guru. Continue reading at The New York Times

[ The New York Times | 2011-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon set #publish books


Headline settles legal battle with author

Written By: Graeme Neill Publication Date: Mon, 15/08/2011 - 08:49 Headline has settled a high court action brought by a former author for an undisclosed sum. Author Amanda Smith had brought the action after Headline abandoned publication of her misery memoir Toxic. The court ruled the... Continue reading at The Bookseller

[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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The Top Pay Grade

Executives in different parts of the publishing business did fairly well in 2010, according to PW's annual look at salaries. With the exception of those at Books-A-Million and Scholastic, compensation for the top managers went up in the past year as their companies saw generally improved results... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business


Xcite appoints author Coldwell as editor

Written By: Charlotte Williams Publication Date: Tue, 09/08/2011 - 08:57 Erotic fiction publisher Xcite Books has appointed Elizabeth Coldwell to the role of editor. Coldwell is a former editor of Forum magazine and is also one of Xcite's bestselling authors. Managing director Hazel Cushion... Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling authors #broad spectrum


July retail growth "modest", amid poor book market

Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modest improvement #lowest level


Sceptre buys new novel by Cold Mountain author

Written By: Charlotte Williams Publication Date: Wed, 03/08/2011 - 09:10 Sceptre has acquired the latest novel by Cold Mountain author Charles Frazier, to be published on 27th September 2011. Publishing director Carolyn Mays bought British Commonwealth, excluding Canada, rights in the title,... Continue reading at The Bookseller

[ The Bookseller | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #karolina sutton #curtis brown #amanda urban


Irish authorities clear Amazon Book Depository acquisition

Written By: Graeme Neill Publication Date: Wed, 27/07/2011 - 07:40 The Irish Competition Authority has cleared the acquisition of The Book Depository by Amazon after a three-week investigation into the deal. In a short statement, the authority said: "[We have] formed the view that the... Continue reading at The Bookseller

[ The Bookseller | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book depository #short statement #substantial lessening #25th september #relevant parties #confidential information #published version


Society of Authors short story petition gains 5,000 signatures

Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 07:20 The Society of Authors' petition against the cuts to BBC Radio 4's short story programming has now amassed over 5,000 signatures. SoA general secretary Nicola Solomon and assistant general secretary Jo McCrum will present... Continue reading at The Bookseller

[ The Bookseller | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #central london #ali smith #jackie kay