America’s Test Kitchen Bets On Print

With his trademark bowtie and button-down shirt, Christopher Kimball, founder of America’s Test Kitchen, doesn’t look like a gambler. Yet he publishes magazines without advertising, charges for recipes while his competitors give them away, and produces dependable cookbooks for the home cook in a Boston-based test kitchen rather than creative works by cooking celebrities. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-09-09 00:00:00 UTC ]

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New books by culinary professionals translate restaurant tools and techniques for the home cook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-06 05:00:00 UTC ]
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IBM's Watson Is Now Inventing Recipes in Bon Appetit Project

IBM has found a new partner for its supercomputer called Watson: Bon Appetit magazine.Together the companies are introducing the beta version of a web-based cooking app on Monday that taps Watson, which beat two human contestants on "Jeopardy" in 2011, to create a new recipe every time someone... Continue reading at Advertising Age

[ Advertising Age | 2014-06-30 00:00:00 UTC ]
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