L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers. Video-through rate (VTR) measures the number of pre-roll video ad impressions served divided by the promos viewed in 100 percent of the video player for half the spot, per the Paris-based company. The cosmetic player's effort delivered well beyond the industry norm. When it comes to chargeable impressions, the Media Ratings Council's video viewability standards call for branded spots to be watched for two seconds and in cases where only half the video player is viewable in the browser. "Anything less than that, then we don't charge," said Mediabong COO Priyesh Patel, referring to the MRC's mandate, which is backed by the Interactive Advertising Bureau. What's more, Patel said L'Oréal achieved a 12 percent clickthrough rate for its 30-second promos starring actress Andie MacDowell who pitched women's hair-care products. This is how Mediabong's system, SyncRoll, works: First of all, it boasts semantic targeting that's designed to serve viewers ads with products they'll be interested in. Secondly, the ad unit floats with the viewers while they scroll pages, keeping a brand in front of them. While this may sound potentially annoying, early tests on consumers have gone well. "We help... Continue reading at 'AdWeek'
[ AdWeek | 2015-05-13 00:00:00 UTC ]
Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
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As they now become digital publishers, newspaper organizations have a glut of audience insight into what both readers want and advertisers want to know. “Newspapers … are among the most trusted brands for providing valuable a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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The conversation about the Common Core standards will be a hot topic at this year’s ALA Midwinter Meeting, as many public librarians make efforts to reach their patrons and community members—as well as form partnerships with school librarians—to provide information on the standards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-30 00:00:00 UTC ]
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Revenues were up for Meredith's National Media Group in its fiscal year 2013 earnings report, as the company saw big returns from digital advertising and continued success with its S Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is upping its stake in the game. Last September, the San Francisco-based ad startup launched Sponsored... Continue reading at AdWeek
[ AdWeek | 2013-02-25 00:00:00 UTC ]
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Magazine publishers have been criticized for being slow to meet advertisers’ demands for performance metrics, but Condé Nast is taking a step in that direction with an investment in Flite, a cloud-based platform that lets brands measure and adjust their ads in real time. Condé Nast has been a... Continue reading at AdWeek
[ AdWeek | 2012-08-20 00:00:00 UTC ]
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The pros and cons of DRM have been a hot topic at this year's BookExpo America, with at least... Continue reading at The Bookseller
[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek
[ AdWeek | 2011-08-31 00:00:00 UTC ]
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After posting its first profit in decades in 2010, The Atlantic says it continues to see gains in 2011, with digital advertising up 42 percent and print advertising revenue up 9 percent in the second quarter, compared to the same period last year. Digital advertising is also up 23 percent for... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-26 00:00:00 UTC ]
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