L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers. Video-through rate (VTR) measures the number of pre-roll video ad impressions served divided by the promos viewed in 100 percent of the video player for half the spot, per the Paris-based company. The cosmetic player's effort delivered well beyond the industry norm. When it comes to chargeable impressions, the Media Ratings Council's video viewability standards call for branded spots to be watched for two seconds and in cases where only half the video player is viewable in the browser. "Anything less than that, then we don't charge," said Mediabong COO Priyesh Patel, referring to the MRC's mandate, which is backed by the Interactive Advertising Bureau. What's more, Patel said L'Oréal achieved a 12 percent clickthrough rate for its 30-second promos starring actress Andie MacDowell who pitched women's hair-care products. This is how Mediabong's system, SyncRoll, works: First of all, it boasts semantic targeting that's designed to serve viewers ads with products they'll be interested in. Secondly, the ad unit floats with the viewers while they scroll pages, keeping a brand in front of them. While this may sound potentially annoying, early tests on consumers have gone well. "We help... Continue reading at 'AdWeek'
[ AdWeek | 2015-05-13 00:00:00 UTC ]
Facebook's publisher-facing ad-tech arm LiveRail is shutting down the ad server business that you might not have known it operated.Known best for being one of the top video ad exchanges when Facebook agreed to buy it in July 2014, LiveRail also offered a way to help publishers pick out which... Continue reading at Advertising Age
[ Advertising Age | 2016-01-07 00:00:00 UTC ]
More news stories like this
As race continues to be a hot topic in America, academic presses that have long specialized in African-American nonfiction are finding new opportunities in the trade market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
More news stories like this
The impact China's new two-child policy may have on the children's book market was a hot topic at the fair that runs through November 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
More news stories like this
Everyone’s to blame for the state of digital advertising, but ad blocking is a problem that’s landed right in publishers’ laps. The post Playing Hot Potatoes With Ad Blocking appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
More news stories like this
WPP chief says publishers cannot rely solely on digital advertising, adding that his marketing services group is re-evaluating its spend on Google and FacebookSir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have... Continue reading at The Guardian
[ The Guardian | 2015-10-19 00:00:00 UTC ]
More news stories like this
A major shakeout is coming to the digital media space as downward pricing pressure squeezes out some players. Shane Smith, chief executive and co-founder of Vice Media, said the problem is so severe that only digital publishers who are able to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
More news stories like this
Facebook's video ad service is gaining some traction with marketers, who are looking in general to spread ad dollars among more platforms, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this
While Facebook's video ad service is still in its infancy -- about 18 months old -- it's already prefered by marketers over YouTube, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt Facebook... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this
Traditional media companies will continue to feel a financial squeeze over the next four years, as flat or declining revenues are expected at magazine and newspaper publishers even as they post gains in digital advertising and subscriptions, a new report shows.Consumer magazine revenue will be... Continue reading at Advertising Age
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
More news stories like this
L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek
[ AdWeek | 2015-05-13 00:00:00 UTC ]
More news stories like this
The controversial news that media outlets including The New York Times and BuzzFeed may publish straight into Facebook’s ecosystem was a hot topic at Digiday’s Publishing Summit in Vail, Colorado, where hundreds of digital publishing executives are gathering this week to hash out the issues... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
More news stories like this
Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos... Continue reading at Engadget
[ Engadget | 2015-03-25 00:00:00 UTC ]
More news stories like this
In a rare move for the publishing world, Land Rover has sponsored "An Ice Cream War" novelist William Boyd's new short fiction and turned it in into a gorgeous interactive campaign. The post Land Rover commissions novelist William Boyd’s latest appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-13 00:00:00 UTC ]
More news stories like this
Proprietary content management systems have been a hot topic in digital publishing over the past year. Companies like Vox, Say Media, Forbes and others have made huge commitments to building out their platforms to not only serve internal needs but also provide licensed solutions for outside... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
More news stories like this
It's not a shocker that print ad revenue has fallen while the pile of dimes from digital advertising has been growing. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
More news stories like this
The rise of reading on mobile phones is a hot topic at the Frankfurt Book Fair, but perhaps the most surprising finding of a new survey is that Apple is giving Amazon a run for its money among younger readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
More news stories like this
Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek
[ AdWeek | 2014-07-03 00:00:00 UTC ]
More news stories like this
Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
More news stories like this
Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this
Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
More news stories like this