At Open Road, Backlist Is the New Frontlist

When it comes to digital, the state of the ebook grabs all the headlines. But digital publisher Open Road Integrated Media, the greatest impact technology holds for publishing may be in the way ebooks are now marketed. “I’m a huge believer that the entire time you are the publisher of an author’s book, you should be thinking about that author,” explained Open Road’s chief marketing officer Rachel Chou, “and making the most out of every opportunity.” Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-06-15 00:00:00 UTC ]
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[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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[ The Bookseller | 2012-12-06 00:00:00 UTC ]
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[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
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[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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Mexico’s Largest Children’s Library Opens with 3,000 E-books

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[ Publishing Perspectives | 2012-11-28 00:00:00 UTC ]
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[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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[ The Bookseller | 2012-11-12 00:00:00 UTC ]
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[ The Bookseller | 2012-10-31 00:00:00 UTC ]
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[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
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[ The Bookseller | 2012-10-23 00:00:00 UTC ]
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[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
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[ Fast Company | 2012-10-11 00:00:00 UTC ]
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[ Folio Magazine | 2012-10-03 00:00:00 UTC ]
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[ AllThingsD | 2012-09-25 00:00:00 UTC ]
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[ AdWeek | 2012-09-19 00:00:00 UTC ]
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[ The Bookseller | 2012-09-12 00:00:00 UTC ]
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[ Folio Magazine | 2012-09-04 00:00:00 UTC ]
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