As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by publishers on Facebook is gaining quite a bit of traction. The company—which posts more than half a millions stories a month to Facebook and other social media channels on behalf of publishers—analyzed 30 days of video content to determine the total reach, likes and shares. And while a report last month highlighted a 42 percent drop in reach for publishers from January to May, SocialFlow found reach had grown by a factor of eight in the past month. According to the data, which SocialFlow presented via Facebook Live on Tuesday, video accounted for just 0.9 percent of posts but for 7.15 percent of reach, 5.2 percent of likes and 11.1 percent of shares. And while the results don't represent all publishers, SocialFlow said there might be some outlets that are seeing even better results. "It's clear that media companies are increasingly turning to video to maximize their reach and audience engagement," SocialFlow CEO Jim Anderson said in an email to Adweek. "We've heard plenty of anecdotal reports of strong video performance, and now we have the data to back up the anecdotes." The data doesn't include Facebook Live video, which is becoming increasingly prominent on the platform,... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-30 00:00:00 UTC ]
News tagged with: #news feeds #media companies #increasingly turning #audience engagement #anecdotal reports #rapid growth

Other Publishing stories related to: 'As Publisher Reach on Facebook Goes Down, Video Is Going Way Up'


After Facebook’s Algorithm Change Devastated Organic Reach, How Are Publishers Coping?

When Facebook CEO Mark Zuckerberg announced in January that the site's News Feed algorithm would further emphasize posts from friends and family, publishers that hadn't diversified across many platforms faced a reckoning. Publishers like Little Things, despite testing its content on other... Continue reading at AdWeek

[ AdWeek | 2018-03-27 00:00:00 UTC ]
More news stories like this |


Declining Facebook reach squeezes publishers’ branded-content business

Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-22 00:00:00 UTC ]
More news stories like this |


Digiday Research: Are publishers making money from Facebook video?

Digiday Research talked with publishers to understand their strategies for monetizing content of Facebook. The post Digiday Research: Are publishers making money from Facebook video? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #facebook video #monetizing content


Facebook plans to stop paying publishers to make news feed videos

According to publishing sources, the original Facebook Live deals, which evolved into live and VOD licensing arrangements with 300 video partners, are going away by the end of the year. The post Facebook plans to stop paying publishers to make news feed videos appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook plans


Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows

Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-01 00:00:00 UTC ]
More news stories like this |


As Facebook Live video dreams fade, publishers look again to Twitter

Twitter's approach to promoting and monetizing live video is winning fans among publishers. The post As Facebook Live video dreams fade, publishers look again to Twitter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter appeared


With Facebook’s focus on video, publishers hear less about Instant Articles

The platform said it's still committed to the fast-loading articles feature and is about to test new features to help publishers. The post With Facebook’s focus on video, publishers hear less about Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-06 00:00:00 UTC ]
More news stories like this |


Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers

Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post pivot #publishers appeared #limited number


How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms

This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to... Continue reading at AdWeek

[ AdWeek | 2017-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #millennial moms #facebook video #viral video


Look out, YouTube and Facebook: Amazon’s coming for video publishers

Amazon has paid out "tens of millions" of dollars to video publishers self-distributing on Amazon Prime -- and that's just one way to make money through Amazon. The post Look out, YouTube and Facebook: Amazon’s coming for video publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video publishers #make money


Hack: Publishers Game Facebook By Posting Pictures As 'Videos'

Credit: Illustration by Tam Nguyen/ Ad AgeIf you can't beat the system, game the system.Facebook has made it clear that it will prioritize and reward publishers who post video on the platform. But publishers lacking in video content need not wory, though: One new tactic involves posting static... Continue reading at Advertising Age

[ Advertising Age | 2017-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post video #video content


Facebook Audience Network Added a Rewarded Video Option for Game Publishers

Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek

[ AdWeek | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad format


Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #automated system #ae networks #hearst television #intended audience


You May Not See Original Facebook-Exclusive Video Content From Publishers Until August

Facebook's initiative under which publishers are creating exclusive original video content for the social network continues to move forward, but on a revised timetable, according to reports. "Multiple sources" told Kurt Wagner and Peter Kafka of Recode that the initial plan was to roll out... Continue reading at AdWeek

[ AdWeek | 2017-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move forward #multiple sources #pushed back


Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’

At the Digiday Video Anywhere Summit, video publishers spoke honestly about the challenges in platform publishing, measurement and making money. The post Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #candid thoughts #platform publishing #making money


Publishers are using Facebook video to drive commerce revenue

Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #facebook video #balance sheets


‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks

Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-02 00:00:00 UTC ]
More news stories like this |


Publishers are seeing another big decline in reach on Facebook

A publisher's Medium post lamenting declining Facebook reach sparked agreement and concern from a wide range of publishers. The post Publishers are seeing another big decline in reach on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #facebook appeared #wide range


In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash

Twitter has been promoting publishers' videos, which has helped publishers find new audiences and make money on the platform. The post In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video publishers #make money


Facebook’s latest video shift irks news publishers

Facebook’s 2017 plans include buying original shows and rolling out a mid-roll ad product for media partners. But some news publishers feel like these initiatives won’t help them. The post Facebook’s latest video shift irks news publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #media partners