Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by publishers on Facebook is gaining quite a bit of traction. The company—which posts more than half a millions stories a month to Facebook and other social media channels on behalf of publishers—analyzed 30 days of video content to determine the total reach, likes and shares. And while a report last month highlighted a 42 percent drop in reach for publishers from January to May, SocialFlow found reach had grown by a factor of eight in the past month. According to the data, which SocialFlow presented via Facebook Live on Tuesday, video accounted for just 0.9 percent of posts but for 7.15 percent of reach, 5.2 percent of likes and 11.1 percent of shares. And while the results don't represent all publishers, SocialFlow said there might be some outlets that are seeing even better results. "It's clear that media companies are increasingly turning to video to maximize their reach and audience engagement," SocialFlow CEO Jim Anderson said in an email to Adweek. "We've heard plenty of anecdotal reports of strong video performance, and now we have the data to back up the anecdotes." The data doesn't include Facebook Live video, which is becoming increasingly prominent on the platform,... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-30 00:00:00 UTC ]
News tagged with:
#news feeds
#media companies
#increasingly turning
#audience engagement
#anecdotal reports
#rapid growth
Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday
[ Digiday | 2019-05-28 04:01:59 UTC ]
More news stories like this | News stories tagged with:
#post germany
#amazon appeared
#fight google
#axel springer
#joined forces
Forty-two percent of 103 publishing executives polled by Digiday this February said Facebook was an effective platform to grow international audiences. The post Digiday Research: European publishers still look to Facebook and Instagram to grow abroad appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#european publishers
#grow abroad
Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Facebook II: Wired is out with a sequel of sorts to its widely-read March 2018... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online version
#nancy pelosi
#jared kushner
#food network
The Austrian news publisher has grown video revenues to 10% of digital ad revenue. The post How Austrian publisher Die Presse made its video business profitable appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-10 00:00:00 UTC ]
More news stories like this |
If you're wondering about that leading "Afraid Of?" headlineright off the bat New York Mag seems to be suggesting something unflattering about the Post, right?well, here's a sample summary of Carmon's piece via Twitter:(Adam Penenberg is director of New York University's American Journalism... Continue reading at Advertising Age
[ Advertising Age | 2019-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#march madness
#high-quality news
#york mag
#york university
#major platforms
#bleacher report
Two-year-old female-focused Freeda Media has worked with 150 brands on branded content campaigns, and revenue has seen triple-digit growth. The post Inside Facebook-born Freeda Media’s distributed publishing strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-27 00:00:00 UTC ]
More news stories like this |
The Troy-based independent game developer Velan Studios has teamed up with one of the giants of the video game industry. Velan announced Tuesday that Electronic Arts Inc. will be the publisher for its first original game for consoles, PCs, and mobile. The studio also said it will be adding 40... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#electronic arts
#development team
The pilot program is designed to improve the spread of information among local news publishers looking to modernize their businesses. The post How Facebook is spending more to ensure wary publishers rely on it less appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pilot program
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Ben Lerer has a message for digital publishers: Stop blaming the big, bad duopoly for eating your homework. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google play
#rss feed
#digital publishers
To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post youtube
Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few... Continue reading at Digiday
[ Digiday | 2019-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video strategy
#digital publishers
#important medium
Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad technology
#technology executives
#select group
#media companies
#tv network
#digital publishers
Facebook wants to connect publishers and other studio production partners with influencers to make new shows for Facebook Watch. The post Facebook Watch has a new program to fund publisher shows starring influencers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook watch
Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.On Wednesday, Facebook announced a slate of new tools, including the ability for... Continue reading at Advertising Age
[ Advertising Age | 2019-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#core focus
#shared interests
#business products
#real world
When Facebook's Campbell Brown addressed an auditorium full of magazine executives in New York Tuesday, she did not mince words: The social network is not here to save their businesses.Facebook's head of global news partnerships was addressing an audience of print media professionals at the... Continue reading at Advertising Age
[ Advertising Age | 2019-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad sales
#fourth quarter
#job cuts
#entire solution
#constantly changing
Facebook announced over $30 million in grants to organizations trying to help local news publishers. The post Facebook is funding more programs catering to local news publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook announced
#post facebook
#$30 million
Once a ghost town, Facebook Stories has gotten increasingly more attractive to publishers. The post ‘Efficient’: Publishers are recycling their Instagram efforts for Facebook Stories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-14 00:00:00 UTC ]
More news stories like this |
Major European publishers, agency groups and ad tech vendors have agreed on a compromise when it comes to serving ads under GDPR. The post Google and publishers edge closer to reaching common ground for GDPR standards appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post google
#serving ads
Facebook says it will stop including some publishers' advertising in its political ad archive following months of criticism from news organizations.Next year the social media giant will no longer require publishers who want to buy ads boosting exposure to their articles on politics to go through... Continue reading at Advertising Age
[ Advertising Age | 2018-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#political ads
#news organizations
Facebook is expanding the breaking news tag it began testing in March to more markets and displaying the resulting breaking news label in more countries. The social network kicked off the test in March with more than 50 publishers in North America, Latin America, Europe and Australia. Product... Continue reading at AdWeek
[ AdWeek | 2018-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latin america