Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to emerge, executives said, starting with the roll-out of a digital mother ship called Bloomberg Business -- a website that will live at Bloomberg.com and become Bloomberg Businessweek magazine's new home online.The site's aim is to both translate the vivid design and storytelling of Businessweek to digital and fill a "conversation gap," according to Josh Topolsky, editor-Bloomberg Digital and chief digital content officer. "Bloomberg News will do a killer breaking news story," Mr. Topolsky said. "Businessweek might do a big feature around that or some pieces of that story. But in between, all week long, there are conversations happening.""We're trying to take the vibe of Businessweek and take it to a space that's minute-to-minute," he added. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
News tagged with:
#attract audiences
#big feature
The starting gun has been fired in the race to find Britain's best publishers, retailers... Continue reading at The Bookseller
[ The Bookseller | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#starting gun
The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
More news stories like this |
Rupert Murdoch's US media giant News Corp is expanding its presence in the Middle East media market and beyond by agreeing to acquire a minority stake in Dubai-based media company Moby Group. Under the deal, News Corp will relinquish its 50 per ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#minority stake
Pan Macmillan has launched a new website at www.panmacmillan.com with the infrastructure to... Continue reading at The Bookseller
[ The Bookseller | 2012-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan macmillan
An imprint of Penguin Group USA discovered Kerry Schafer after she posted samples on Bookcountry.com, a site that lets writers share their work. Continue reading at The New York Times
[ The New York Times | 2012-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media decoder
US bookseller Barnes & Noble has said that it is considering separating its Nook business... Continue reading at The Bookseller
[ The Bookseller | 2012-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nook business
Leading US book retailer Barnes & Noble has reported sales of its Nook e-reading devices... Continue reading at The Bookseller
[ The Bookseller | 2012-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#device sales
#reported sales
E-books are expected to account for 17% of Simon & Schuster's total revenue in 2011,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#total revenue
Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing campaigns
Dan Shannon, publisher of North Carolina city titles Chapel Hill and Durham Magazines, has spotted a hole in the current news publishing model. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
More news stories like this |
Former Waterstone's m.d. Tim Coates is to launch Bilbary (www.bilbary.com), an international... Continue reading at The Bookseller
[ The Bookseller | 2011-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tim coates
Midpoint Trade has rolled out a new upgraded Web site, called Midpoint Access, with a focus on providing more sales transparency to its distribution clients. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#midpoint trade
#distribution clients
For those who still doubt that magazine content has a place in the digital world, new data proves magazines growing digital prowess. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine content
#digital world
We believe contextualized commerce is the future, says Michela OConnor Abrams, president and publisher of Dwell. We believe everybody, no matter from which point theyre starting, now is going in that direction. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media company
Written By: Caroline Horn Publication Date: Thu, 10/11/2011 - 09:00 Christopher Paolini is likely to turn his hand to science fiction for his next work, as the final book in his epic Inheritance Cycle series is published this week. The series has sold 4.5m in export and UK sales, including... Continue reading at The Bookseller
[ The Bookseller | 2011-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#science fiction
#final book
#uk sales
After the initial flurry of excitement surrounding the release of their digital editions, magazine publishers are now beginning to focus on the strategies behind the products. In addition to complete digital editions, many are seeking other avenues to repackage and sell digital content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital editions
#magazine publishers
#book business
#initial flurry
Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
Written By: Lisa Campbell Publication Date: Wed, 26/10/2011 - 15:55 The Booksellers Association has said the Office of Fair Trading's decision to clear the merger between Amazon and The Book Depository will give Amazon more power to put its competitors out of business. The OFT announced today... Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#put bookshops
#give amazon
#booksellers association
#fair trading
#book depository
#internet companies
#publishers association
#online bookselling
Written By: Lisa Campbell Publication Date: Tue, 25/10/2011 - 15:30 A new internet bookselling site has launched specialising in travel literature. The Culture Trip is selling four million books and films, organised into categories by countries. The company is also planning to launch a music... Continue reading at The Bookseller
[ The Bookseller | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#million books
#ebook store
#raising awareness