As New Bloomberg Business Site Approaches, Company Eyes Larger Audience

Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to emerge, executives said, starting with the roll-out of a digital mother ship called Bloomberg Business -- a website that will live at Bloomberg.com and become Bloomberg Businessweek magazine's new home online.The site's aim is to both translate the vivid design and storytelling of Businessweek to digital and fill a "conversation gap," according to Josh Topolsky, editor-Bloomberg Digital and chief digital content officer. "Bloomberg News will do a killer breaking news story," Mr. Topolsky said. "Businessweek might do a big feature around that or some pieces of that story. But in between, all week long, there are conversations happening.""We're trying to take the vibe of Businessweek and take it to a space that's minute-to-minute," he added. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
News tagged with: #attract audiences #big feature

Other Publishing stories related to: 'As New Bloomberg Business Site Approaches, Company Eyes Larger Audience'


From "Most Effective Digital Mag Brands" to "7 Magazine Web Sites That Suck"

Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audience


Amazon quietly launches Kindle networking site

Written By: Lisa Campbell Publication Date: Mon, 08/08/2011 - 15:39 Amazon.com has launched a social networking site for Kindle users to discuss and share notes on ebooks. The site, called kindle.amazon.com, allows users to set up profile pages, make notes on the ebooks they read and share... Continue reading at The Bookseller

[ The Bookseller | 2011-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle users #profile pages #make notes


Harry Potter's Pottermore E-Book Site is Now Open--for Scammers

Scam artists are selling fake early access to the Pottermore Web site or asking for personal data to register an "account." Either way, you're going to be sorry if you interact with them. Continue reading at PC World

[ PC World | 2011-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #personal data


'Transparency' the new watchword for business

Written By: Benedicte Page Publication Date: Fri, 05/08/2011 - 08:50 Publishers must tighten up their business practices across the developing world or risk falling foul of new anti-bribery legislation, senior figures from the international book trade have said. The Bribery Act, which came... Continue reading at The Bookseller

[ The Bookseller | 2011-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business practices #developing world #civil settlement #fraud office #southern sudan


Conde Nast, Other Publishers Look to Standardize Audience Metrics In Digital Editions

Digital editions, the oft-dubbed “Wild West” of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital editions #publishing world #tablet editions


"Waterstone's approach to buying must change" - Daunt

Written By: Lisa Campbell Publication Date: Mon, 18/07/2011 - 09:25 Waterstone's managing director James Daunt has told staff "its approach to buying must change" and said he plans a "complete overhaul" of the chain's infrastructure. In an email to staff, Daunt said it was essential an... Continue reading at The Bookseller

[ The Bookseller | 2011-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told staff


Future restructures business as revenue falls

Magazine publisher Future is restructuring its business in the UK and US following a 5% fall in group revenues over the past nine months. Continue reading at Media Week

[ Media Week | 2011-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #5% fall #group revenues


E-textbooks are destroying the old publishing business model

By Tim Conneally, Betanews The business model behind textbooks is completely out of step with what the market today wants, according to the head of Nature Publishing's digital textbook initiatives. Continue reading at Betanews

[ Betanews | 2011-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tim conneally #business model #market today


AOL's HuffPost Enters Crowded Online Arena With HuffPost Celebrity Site

The Huffington Post Media Group, AOL's fast-moving content unit, is launching a celebrity site called HuffPost Celebrity today, as well as another called HuffPost Culture. HuffPost Celebrity, which ate AOL's former celeb-focused site Popeater, is in a very crowded arena online, with competitors... Continue reading at AllThingsD

[ AllThingsD | 2011-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #people magazine #web site


Independent ebook site launches

Written By: Caroline Horn Publication Date: Fri, 08/07/2011 - 08:36 A blogging site that aims to boost authors' independent ebook sales has been created by writers Katherine Roberts and Susan Price in response to a significant contraction in many authors' earnings. Roberts said: "The whole of... Continue reading at The Bookseller

[ The Bookseller | 2011-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebooks offer #longer term


Yes, That Is a Cat on the Head of a Soon-to-Be Public Company CEO (And, Of Course, It's Groupon's Andrew Mason)

Do you think Zynga's Mark Pincus would put a cat on his head for a national magazine shoot? Or LinkedIn's Jeff Weiner? Or, perish the thought, Mark Zuckerberg of Facebook? But the wacky stylings of Groupon CEO and Co-founder Andrew Mason seem to demand it. Continue reading at AllThingsD

[ AllThingsD | 2011-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark zuckerberg


Redhammer relaunches Michelle Paver site

Written By: Charlotte Williams Publication Date: Tue, 05/07/2011 - 08:39 Redhammer has relaunched children's author Michelle Paver's fansite, The Clan, with a new look and additional features including simultaneous translation which will enable fans from different countries to talk in real... Continue reading at The Bookseller

[ The Bookseller | 2011-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enable fans #real time #previously worked


Penguin and Sainsbury's launch bookclub site

Written By: Charlotte Williams Publication Date: Tue, 05/07/2011 - 09:44 Penguin and Sainsbury's are to jointly launch a new website to support the Sainsbury's Book Club, launching on 21st July. The Book Club will run from 7th July 2011 to July 2012. As reported in January, the book club this... Continue reading at The Bookseller

[ The Bookseller | 2011-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club #21st july #including titles #lesley pearse #dawn french


Pearson buys REDgroup online businesses

Written By: Graeme Neill Publication Date: Mon, 04/07/2011 - 08:33 Pearson Australia is taking over the online business of collapsed Australian bookseller REDgroup, which includes the Borders and Angus & Robertson sites. The publisher said it wanted to maintain "continuity for the... Continue reading at The Bookseller

[ The Bookseller | 2011-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online business #provide ebooks


Busy ALA Exceeds Expectations

For the second time since Hurricane Katrina, the American Library Association held its annual conference in New Orleans, June 23–28. And despite a faltering economy, stressed library budgets, high gas prices, and the somewhat out-of-the-way host city, the conference blew past expectations,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hurricane katrina #annual conference #host city


SourceMedia Announces New “Digital-Centric” Approach

SourceMedia is implementing a digital-centric strategy that includes adding 11 new digitally-based positions over the next two years. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-29 00:00:00 UTC ]
More news stories like this |


David Roche launches new business

Written By: Graeme Neill Publication Date: Fri, 24/06/2011 - 11:14 Former Borders c.e.o. David Roche is working on a project to enhance reading as he launches his own business. Roche said David Roche Enterprises has been set up to "help exploit the links between the creative, media and... Continue reading at The Bookseller

[ The Bookseller | 2011-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david roche


Vintage Launches Crime Fan Site, 'The Weekly Lizard'

Under the auspices of its Vintage Crime/Black Lizard imprint, Vintage Books is launching the Weekly Lizard, a mobile-optimized online site devoted to news and feature content about crime and mystery writing. While the Weekly Lizard is designed to attract readers interested in crime, mystery and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mystery writing #vintage books


Condé Nast's digital business edges closer to profit

CondeNet UK, the digital business of magazine publisher Condé Nast UK, edged closer to profitability in 2010, reducing its losses to £180,528, according to its latest financial results. Continue reading at Media Week

[ Media Week | 2011-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital business


E-Business Is the Buzz at Book Fair

This year’s BookExpo America, an annual publishing business trade show, is full of talk of e-reading and other shifts in the industry. Continue reading at The New York Times

[ The New York Times | 2011-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair