As New Bloomberg Business Site Approaches, Company Eyes Larger Audience

Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to emerge, executives said, starting with the roll-out of a digital mother ship called Bloomberg Business -- a website that will live at Bloomberg.com and become Bloomberg Businessweek magazine's new home online.The site's aim is to both translate the vivid design and storytelling of Businessweek to digital and fill a "conversation gap," according to Josh Topolsky, editor-Bloomberg Digital and chief digital content officer. "Bloomberg News will do a killer breaking news story," Mr. Topolsky said. "Businessweek might do a big feature around that or some pieces of that story. But in between, all week long, there are conversations happening.""We're trying to take the vibe of Businessweek and take it to a space that's minute-to-minute," he added. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
News tagged with: #attract audiences #big feature

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Somper sets up author training company

Written By: Benedicte Page Publication Date: Fri, 21/10/2011 - 11:35 Vampirates author and long-time children's book publicist Justin Somper has set up Author Profile, a training company aimed at helping authors navigate the media and social networking. Writers including Damian Kelleher,... Continue reading at The Bookseller

[ The Bookseller | 2011-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author profile #social networking #individual publishers


Global woes unlikely to hit US business at Frankfurt

Written By: Charlotte Williams Publication Date: Mon, 10/10/2011 - 08:43 Leading US publishers are looking forward to this week's Frankfurt Book Fair, with both Simon & Schuster and Hachette bringing more editors than they did last year. Hachette US chairman and c.e.o. David Young will be... Continue reading at The Bookseller

[ The Bookseller | 2011-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #david young


Book Business Has Big Hopes for Biography of Steve Jobs

Industry experts said the biography of Steve Jobs could easily sell millions of copies in print, audio and ebook editions. Continue reading at The New York Times

[ The New York Times | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #steve jobs #industry experts #ebook editions


Oneworld buys book from Private Eye journalist

Written By: Katie Allen Publication Date: Thu, 06/10/2011 - 15:25 Oneworld has bought a book by a Private Eye journalist that uncovers how Britain has become a tax haven. Commissioning editor Mike Harpley bought UK and Commonwealth rights to Duty Free: How Britain’s Become a Tax Haven for Big... Continue reading at The Bookseller

[ The Bookseller | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #duty free #big business #karolina sutton #curtis brown


Cornerstone buys business book from ex-Tesco c.e.o.

Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 08:05 Former Tesco c.e.o. Sir Terry Leahy has written a business book for Cornerstone. Random House Business Books publishing director Nigel Wilcockson bought world rights to Ten Management Lessons by Sir Terry through Danny... Continue reading at The Bookseller

[ The Bookseller | 2011-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business book


Summit Business Media Sells Off Highline Data

Summit Business Media has sold Highline Data--its insurance information services unit--to SNL Financial LC. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Forbes new IPG business development manager

Written By: Charlotte Williams Publication Date: Tue, 27/09/2011 - 09:00 The Independent Publishers Guild (IPG) has appointed Imogen Forbes, previously communications officer at the Publishers Licensing Society, to the newly created role of business development manager. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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"Eye-opening" shortlist revealed for Royal Society prize

Publication Date: Tue, 27/09/2011 - 08:30 Titles on words, waves and the periodic table have made it through to the final six for the Royal Society Winton Prize for Science Books, described as an "intensely rewarding and eye-opening" shortlist by the judges. Guy Deutscher’s Through the Language... Continue reading at The Bookseller

[ The Bookseller | 2011-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shortlist revealed #periodic table #science books #william hill #disappearing spoon


Book Warehouse takes over Travel Bookshop site

Written By: Benedicte Page and Philip Jones Publication Date: Tue, 20/09/2011 - 10:14 The Travel Bookshop premises in Notting Hill will reopen as a bookshop this week after The Book Warehouse acquired the lease to one-half of the building from the Travel Bookshop's founder Sarah Anderson. read... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel bookshop #benedicte page #notting hill


In E-Books, Publishing Houses Have a Rival in News Sites

Swiftly and at little cost, newspapers, magazines and sites like The Huffington Post are publishing their own version of ebooks. Continue reading at The New York Times

[ The New York Times | 2011-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing houses #news sites #huffington post


‘Business as usual’ for Frankfurt Book Fair

Written By: Benedicte Page Publication Date: Fri, 16/09/2011 - 16:21 Publishers are predicting a busy Frankfurt, reporting full meeting schedules. However, given the tough economic climate, there was a prevailing mood of caution. Hachette UK rights director Jason Bartholomew said: “Every year... Continue reading at The Bookseller

[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Six on "stimulating" business book shortlist

Publication Date: Thu, 15/09/2011 - 08:45 Titles exploring the rise and fall of the American dollar, the boom in cities and the economics of poverty have been shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american dollar


Six Ways Amazon Book Streaming Could Help Small Business

Amazon's rumoured streaming-book service would be great for businesses, students, and educators. Here's why. Continue reading at PC World

[ PC World | 2011-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small business


McGraw-Hill To Split Into Two Companies: McGraw-Hill Markets and McGraw-Hill Education

Following the call for a break-up and reorganization of McGraw-Hill Cos. by investors last month, McGraw-Hill announced today that it will split into two separate public companies: McGraw-Hill Markets, focused on the capital and commodities markets, and McGraw-Hill Education, focused on... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill education #mcgraw-hill cos #digital learning


UK content producers to focus on data and audience profiling

Audience profiling and driving content across mobile platforms will be the main focus of the UK publishing industry over the next 12 months, according to a new survey. Continue reading at Media Week

[ Media Week | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #main focus #mobile platforms


Barnes & Noble predicts £1.1bn sales from Nook businesses

Written By: Graeme Neill Publication Date: Tue, 30/08/2011 - 15:39 Barnes & Noble has said it expects its Nook ebook business to earn it $1.8bn (£1.1bn) by the end of its latest financial year. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-30 00:00:00 UTC ]
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Marinker to retire from W H Smith's travel business

Written By: Bookseller Staff Publication Date: Wed, 24/08/2011 - 08:25 Simon Marinker, managing director of W H Smith's travel shops, is to retire from the business at the end of this year. He will be replaced by Simon Smith, chief operating officer of the travel business, who will report... Continue reading at The Bookseller

[ The Bookseller | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel business #travel shops #report directly


Private Eye to mark 50 years with anniversary book

Written By: Graeme Neill Publication Date: Wed, 24/08/2011 - 14:46 Private Eye is marking its 50th anniversary by publishing a book looking back at the history of the satirical institution. Private Eye: The First 50 Years is written by Adam Macqueen, a journalist on the magazine since 1997. It... Continue reading at The Bookseller

[ The Bookseller | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anniversary book #private eye #adam macqueen #20th september


Digital companies "have stranglehold on publishing"

Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 15:35 Canadian novelist Kate Pullinger has said the power of Amazon, Apple and Google has put publishers in a "difficult situation". read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital companies #put publishers #difficult situation


Polygon buys novel by Private Eye contributor

Written By: Graeme Neill Publication Date: Wed, 10/08/2011 - 08:43 Polygon has bought a novel by the Private Eye writer and cartoonist Barry Fantoni. Publishing director Neville Moir bought UK & Commonwealth rights to Harry Lipkin through David Riding of MBA Literary Agents. The book,... Continue reading at The Bookseller

[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david riding #raymond chandler #woody allen