As Downtown Shuts Down, City Magazines Confront a Crisis

As the COVID-19 pandemic forces marketers to tighten their advertising budgets and organizers to cancel or postpone events, media companies of all sizes are scrambling to account for lost revenue. In cities across the U.S., a virtual suspension of public life is taking a disastrous toll on alt-weeklies—many of which entered 2020 on unstable financial footing—but it's also having an acute impact on the nation's city and regional magazines, who devote much of their pages and resources to guiding readers toward experiences: things to get out and do, see or eat. On Monday alone, Time Out Group announced it was suspending the print editions of each of its roughly 40 city-specific magazines worldwide, while San Diego Magazine laid off nearly its entire staff, apparently shutting down after more than 70 years as a result of the pandemic, reports the Voice of San Diego, though its owner says he hopes to restart operations after the crisis is over. "After this has peaked, there will be plenty to report about if, when and how places are coming back," says Margaret Seiler, managing editor at another city magazine, Portland Monthly. "But those activities that have ground to a halt include a lot of our advertisers, too. So while we're pivoting to more immediate digital coverage and revamping plans for our sure-to-be-delayed next print issue, we're also not sure we'll all still be employed." Mike Schaffer, editor of the D.C.-based monthly Washingtonian, notes that while paid... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-23 14:46:51 UTC ]

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[ Publishing Perspectives | 2015-04-10 00:00:00 UTC ]
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5 Ways to Improve Your Digital Publishing

[Sponsored Content] What Adobe isn't telling you. The post 5 Ways to Improve Your Digital Publishing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-03-26 00:00:00 UTC ]
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Another Round of Web Redesigns Brought to You by 'Viewability'

Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we... Continue reading at Advertising Age

[ Advertising Age | 2015-03-09 00:00:00 UTC ]
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Dawson pens mental health guide

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[ The Bookseller | 2015-01-20 00:00:00 UTC ]
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[ Digiday | 2015-01-13 00:00:00 UTC ]
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Why Silicon Valley and media don’t mix easily

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[ Digiday | 2014-12-07 00:00:00 UTC ]
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Forecasting the Future of Print

Postal rate hikes, paper shortages, the rise of digital publishing, and one of the deepest economic recessions in recent history are just a few of the factors that have harried magazine publishers in the past decade. Many publishers have had to... Continue reading at Publishing Executive

[ Publishing Executive | 2014-12-01 00:00:00 UTC ]
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[ The Bookseller | 2014-11-18 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-11-10 00:00:00 UTC ]
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Derek Jeter Steps Off the Baseball Diamond and Into Content Marketing

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[ Advertising Age | 2014-11-04 00:00:00 UTC ]
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Four Questions for...McSweeney's Jordan Bass

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[ Publishers Weekly | 2014-10-22 00:00:00 UTC ]
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[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
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Moving Forward: Canadian Publishing 2014

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[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-09-05 00:00:00 UTC ]
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Liberio review: Turn your Google Docs into a published ebook

Now that eBooks have enabled anyone to be a published author, more would-be scribes are submitting their work directly through digital storefronts like Kindle Direct Publishing. Yet even with this radical change in the book industry, the e-publishing process is hardly simple. In fact the... Continue reading at PC World

[ PC World | 2014-08-27 00:00:00 UTC ]
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Sponsored Content is the Holy Grail of Digital Publishing. But Does it Work?

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[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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[ AdWeek | 2014-06-19 00:00:00 UTC ]
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[ Editor & Publisher | 2014-06-05 00:00:00 UTC ]
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[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
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