Arnold Schwarzenegger has been many things: bodybuilder, movie star, governor of California-and now a self-help guru. This month, Schwarzenegger released a self-help book titled, Be Useful: Seven Tools for Life. Since he's no ordinary star, publisher Penguin Press knew it couldn't promote the book in the usual way. Developed by New York agency Orchard Creative,... Continue reading at 'AdWeek'
[ AdWeek | 2023-10-18 13:30:00 UTC ]
News tagged with:
#book titled
#arnold schwarzenegger
#movie star
#publisher penguin
#self-help book
Calling books 'an important piece of building a better future,' McDonald's Canada partners with children's publisher Kids Can Press in a book promotion. The post Canadian-Specific Content Served in Kids Can Book Promotion with McDonald’s Canada appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#canada appeared
#book promotion
#calling books
#important piece
Hachette Children’s Group and Book People have announced an “exclusive 18-month direct to consumer partnership” promoting Enid Blyton’s titles. Continue reading at The Bookseller
[ The Bookseller | 2017-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette children
#book people
'Rewrites', a seven-episode audiodrama about a reality TV show which pits novelists against one another in a literary competition, will debut next week. Produced by the founders of the indie publisher Story Plant, the show was created to promote the house's books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-22 00:00:00 UTC ]
More news stories like this |
Sales of spoof humour books helped W H Smith to achieve a “strong” performance over its Christmas trading period, with the company’s chief executive Stephen Clarke saying that group profit growth for the year is now “slightly ahead of plan”. Continue reading at The Bookseller
[ The Bookseller | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christmas sales
#strong performance
International book taxation report indicates that Europe taxes its books at a much higher standard VAT rate than Asia does. The post IPA-FEP Global Report Promotes ‘Zero-Rating VAT’ on All Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books appeared
Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born. Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born.Do you ever feel like your book... Continue reading at Fast Company
[ Fast Company | 2016-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book club
#real time
Scottish Book Trust is to increase the money paid to authors participating in its Live Literature programme to £175 out of a belief that writers, storytellers and illustrators “should be paid fairly for the important work that they do”. Continue reading at The Bookseller
[ The Bookseller | 2016-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#money paid
#important work
The Scholastic Reading Club and We Need Diverse Books are promoting a list of 75 titles for middle-grade readers featuring diverse characters and plots. The post Scholastic Promotes Diversity in Books for Young Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#diverse books
#young readers
Faber & Faber has conducted a UK wide survey to promote the publication of Would I Lie To You? - The 100 Most Popular Lies of All Time. Continue reading at The Bookseller
[ The Bookseller | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#faber faber
#popular lies
Memoirs by the musician and the artist were among the forthcoming books causing excitement at the industry’s international trade eventA memoir from Chinese artist and activist Ai Weiwei, a “devastating” critique of austerity from former Greek finance minister Yanis Varoufakis and a “warts and... Continue reading at The Guardian
[ The Guardian | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#largest gathering
#bodley head
#hundred years
#life story
Artist who was forced to withdraw pastiche of children’s books hits back with fresh satireThe artist who was threatened with legal action by Penguin for a humorous book introducing children to the art world in the style of the Peter and Jane readers from the 1960s and 1970s has taken satirical... Continue reading at The Guardian
[ The Guardian | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dinner parties
Stanfords has launched a Children’s Book of the Month promotion, which will begin with City Atlas by Martin Haake (Wide Eyed Editions). Continue reading at The Bookseller
[ The Bookseller | 2015-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#month promotion
Increase your visibility at the Frankfurt Book Fair through the Publishing Perspectives Show Daily, the leading magazine at the world's largest book fair. The post How to be Seen in “The Place to Be:” Promotion at The Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-01 00:00:00 UTC ]
More news stories like this |
With sales up 30% over the last three years, the indie comics publisher has announced a slate of promotions intended to prepare the house for further expansion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-02 00:00:00 UTC ]
More news stories like this |
Momentum is designed to be a turnkey subscription service that allows publishers to create social unlock book promotions--ask fans to tweet or post in return for cool stuff--and then track fan engagement and behavior afterwards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this |
E-books are being included in the Sainsbury’s Nectar Rewards Double Up promotion for the first time. The popular promotion sees customers able to double points on their Nectar reward cards at the same time as get “massive” discounts on ebooks from Wednesday (18th March) for a period of two... Continue reading at The Bookseller
[ The Bookseller | 2015-03-18 00:00:00 UTC ]
More news stories like this |
Tesco is encouraging its Clubcard holders to buy more ebooks in a marketing campaign to run over... Continue reading at The Bookseller
[ The Bookseller | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blinkbox books
#marketing campaign
Hillary Clinton spoke about her upcoming book at the Association of American Publishers' annual gathering. The work is scheduled to be released this June. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#upcoming book
#american publishers
#annual gathering
Rabat is a hotbed of literary activity, with the Etonnants Voyageurs literary festival opening today, and the International Comics Festival coming next month. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-05 00:00:00 UTC ]
More news stories like this |
Publisher tells Miriam Elia to stop selling satire in which Peter and Jane grapple with Tracey Emin-style conceptual artAn artist and comedian has been told by the publisher Penguin that her new satirical art book breaches its copyright, and if she continues to sell copies it could use the... Continue reading at The Guardian
[ The Guardian | 2014-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tate modern