Arnold Schwarzenegger has been many things: bodybuilder, movie star, governor of California-and now a self-help guru. This month, Schwarzenegger released a self-help book titled, Be Useful: Seven Tools for Life. Since he's no ordinary star, publisher Penguin Press knew it couldn't promote the book in the usual way. Developed by New York agency Orchard Creative,... Continue reading at 'AdWeek'
[ AdWeek | 2023-10-18 13:30:00 UTC ]
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Bonnier Books UK has made two promotions within its adult trade marketing team, promoting Zaffre and Manilla Press marketing director Stephen Dumughn to the newly created role of adult trade marketing director, while making Felice McKeown, head of fiction digital marketing, its new campaigns... Continue reading at The Bookseller
[ The Bookseller | 2020-02-17 21:03:18 UTC ]
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Devin Maddox, formerly trade book publisher at B&H, has been promoted to v-p of book publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-20 05:00:00 UTC ]
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Bonnier Books UK is revving up for a “next level” immersive event to promote Jenson Button’s second book, How to be an F1 Driver. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 15:18:20 UTC ]
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Macmillan Children’s Books communications director Alyx Price is being promoted to associate publisher at the firm. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 14:31:29 UTC ]
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The action follows parents saying they have force-fed their children the toxic chemical as a “miracle cure.” Continue reading at The Huffington Post
[ The Huffington Post | 2019-05-29 19:16:25 UTC ]
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Rana DiOrio's latest venture, Creative Mint, seeks to leverage the power of blockchain technology to “democratize and decentralize” rights transactions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-14 00:00:00 UTC ]
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Kogan Page has published the first book on Artificial Intelligence written with the help of AI, in its latest Inspire series titled Superhuman Innovation. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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Simon Mason has been appointed chief executive officer at The Book People as William Wellesley steps down to become a non-executive director. Continue reading at The Bookseller
[ The Bookseller | 2019-01-19 00:00:00 UTC ]
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The SDG Book Club–a new collaboration between the International Publishers Association and the United Nations' Outreach Division–will curate young readers' books correlating with each of the UN's Sustainable Development Goals over 17 months. The post IPA and UN Unveil ‘SDG Book Club’ Promoting... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-24 00:00:00 UTC ]
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While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland's favorite artists, and her label Warner Music... Continue reading at AdWeek
[ AdWeek | 2018-09-21 00:00:00 UTC ]
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Bonnier Books UK has made three new executive promotions, including that of Kate Parkin, who been promoted to managing director of Adult Trade. Continue reading at The Bookseller
[ The Bookseller | 2018-09-06 00:00:00 UTC ]
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Macmillan’s literary trade paperback imprint has teamed up with the educational video unit of the renowned ideas conference to create a book recommendation program pairing each of TED-Ed’s educational animated shorts with an appropriate book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-22 00:00:00 UTC ]
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IlluSalon, the biggest international illustration platform in China, works with around 4,000 illustrators from more than 50 countries. For Hou Mingliang, founder of IlluSalon and host of the Global Illustration Award (as well as president of Kids Media), young and professional illustrators–with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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For International Women’s Day, Waterstones has given over its website front page to female authors. This is welcome, but it’s far from enoughWomen are used to living off scraps that fall from the table. Whether we’re being patronised by politicians touting for our votes, or being told by... Continue reading at The Guardian
[ The Guardian | 2018-03-08 00:00:00 UTC ]
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Hillary Clinton will kick off a combination book signing and speaking tour on September 18 to promote 'What Happened,' her account of the tumultuous 2016 presidential campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-30 00:00:00 UTC ]
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From Frontier Myanmar: 'A complete collection of all our child-authored books' is part of the reading program one literacy-based charity delivers to kids. The post Diversity and Tolerance Promoted in Myanmar Children’s Books Projects appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-24 00:00:00 UTC ]
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The yet-to-be-titled book is scheduled for publication in 2018 and will trace Clapper's career in the military and his six and a half years as President Obama’s senior intelligence advisor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-20 00:00:00 UTC ]
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Penguin Michael Joseph has announced a new tranche of Ladybird Books for Grown-ups titles, including The Ladybird Book of The New You, The Ladybird Book of Balls, and The Ladybird Book of The Ex. Continue reading at The Bookseller
[ The Bookseller | 2017-07-17 00:00:00 UTC ]
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From a city-wide book exchange in Latvia to a ‘New Writers Festival’ in Greece, European book fairs have a wide array of approaches to promoting reading, revealed in an Aldus report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Not the Normal Book Presentation Routine’ ollowing the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-13 00:00:00 UTC ]
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Leading figures have urged the publishing industry to pool its data and money to create a cross-industry campaign about the value of books and reading. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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