Arnold Intelligence: Schwarzenegger Spoofs AI to Promote His New Book

Arnold Schwarzenegger has been many things: bodybuilder, movie star, governor of California-and now a self-help guru. This month, Schwarzenegger released a self-help book titled, Be Useful: Seven Tools for Life. Since he's no ordinary star, publisher Penguin Press knew it couldn't promote the book in the usual way. Developed by New York agency Orchard Creative,... Continue reading at 'AdWeek'

[ AdWeek | 2023-10-18 13:30:00 UTC ]

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Final chapter for Pears' Cyclopaedia after 125 years in print

The once hugely popular almanac has seen much-diminished sales in the digital era, and editor’s retirement persuades publisher to close itOne hundred-and-twenty years after Pears’ Cyclopaedia made its first appearance, offering “A Mass of Curious and Useful Information about Things that everyone... Continue reading at The Guardian

[ The Guardian | 2017-09-01 00:00:00 UTC ]
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J.K. Rowling's Harvard commencement speech will become a book

Rowling's 2008 speech will be adapted as a book titled 'Very Good Lives: The Fringe Benefits of Failure and the Importance of Imagination.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-04 00:00:00 UTC ]
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Anonymous writer behind Goldman Sachs Elevator Twitter account gets book deal

The anonymous figure behind the Twitter handle is reported to be releasing a book titled 'Straight to Hell: True Tales of Deviance and Excess in the World of Investment Banking' this October. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-23 00:00:00 UTC ]
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Ron Burgundy will write a memoir (+video)

Ron Burgundy will be the name behind a book titled 'Let Me Off at the Top: My Classy Life and Other Musings.' Ron Burgundy is Will Ferrell's alter ego in the 2004 film 'Anchorman: The Legend of Ron Burgundy.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-15 00:00:00 UTC ]
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Ron Burgundy, Will Ferrell's Anchorman' alter ego, will write a memoir

Ron Burgundy will be the name behind a book titled 'Let Me Off at the Top: My Classy Life and Other Musings.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-15 00:00:00 UTC ]
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In New Book, Google's Schmidt and Cohen Tackle Digital Challenges

Eric Schmidt, executive chairman of Google, and Jared Cohen, director of Google Ideas, will address the promises and pitfalls of a digitally connected world in a book titled “The New Digital Age: Reshaping the Future of People, Nations and Business,” due out on April 23 from Knopf. Continue reading at AllThingsD

[ AllThingsD | 2012-12-04 00:00:00 UTC ]
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Media Decoder Blog: Rielle Hunter to Publish a Memoir This Month

Rielle Hunter, who had an affair with John Edwards and later gave birth to their daughter, has written a book titled "What Really Happened: John Edwards, Our Daughter and Me.'' Continue reading at The New York Times

[ The New York Times | 2012-06-02 00:00:00 UTC ]
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