Are Tablet-Only Publications Dead?

Is there a future for tablet-only publications? The last few weeks have cast an ominous shadow over this niche industry following substantial staff cuts at News Corp.'s The Daily and a decision by the Huffington Post to give up on charging for its iPad magazine after just five issues. While some media observers are quick to write off the format, many in the industry see recent woes as part of the natural growing pains of an emerging market. A good part of the backlash stems from how inevitable tablet magazines seemed at their inception two years ago. With magazines and legacy print publications struggling, the iPad offered a flashy and interactive new way for publishers to bring new content to the tech-savvy masses without the burden of printing and distribution costs. Two years later, however, the tablet publishing market isn't the runaway success many envisioned. Yet despite glaring questions from media pundits, many media buyers and industry veterans are surprisingly calm. "This is a very new market," said David Rittenhouse, media director at Razorfish. "It's not like there is a tablet marketplace with billions and billions of dollars that HuffPo or The Daily is trying to capture. I don't know [that] it is something that happens all that quickly." Rittenhouse said advertisers and buyers need time to see sustained audience numbers from native-tablet publications. "I think it will happen, but it is unreasonable to say it will happen in a two- or three-year space,"... Continue reading at 'AdWeek'

[ AdWeek | 2012-08-09 00:00:00 UTC ]
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Trump is trying to block publication of John Bolton's book. What's he scared of? | Lloyd Green

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[ The Guardian | 2020-06-17 06:30:46 UTC ]
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Domestic Violence is a Public Health Issue

On June 7, 2019, I got off a plane to a frantic voice mail from my friend, Michelle. I was in the middle of the book tour for No Visible Bruises, with people spilling out their stories of domestic violence to me in book signing lines; I had come to both love and dread these […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-10 08:48:03 UTC ]
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Dead Ink makes first US acquisition

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[ The Bookseller | 2020-06-08 02:54:43 UTC ]
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Changes Loom as Public Libraries Begin to Reopen

Observers in recent years have argued that if public libraries didn’t already exist in America, we wouldn’t be able to invent them. In the wake of the Covid-19 crisis, the question now is: Can we reinvent them? Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
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Appleton joins Head of Zeus as head of publicity from Midas

Head of Zeus has appointed Kate Appleton from Midas PR as its new head of publicity. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 09:08:10 UTC ]
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How Public Libraries Are Handling Summer Reading During COVID-19

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[ Book Riot | 2020-05-26 10:33:13 UTC ]
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BookExpo 2020: Public Libraries and the Pandemic

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[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Ilya Kaminsky: ‘Fables Allow You to Break Bread With the Dead’

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[ Literrary Hub | 2020-04-23 08:49:39 UTC ]
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This autumn will be 'tough', Bookseller's marketing and publicity webinar hears

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[ The Bookseller | 2020-04-21 03:04:00 UTC ]
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[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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Essence Cancels 2020 Festival Over Public Health Concerns

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[ Folio Magazine | 2020-04-16 16:27:37 UTC ]
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[ The New York Times | 2020-04-09 14:40:54 UTC ]
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Looking at the History of Viruses and Public Opinion

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[ The New York Times | 2020-04-09 09:00:05 UTC ]
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Book Publication Date Changes Due to Covid-19 Pandemic

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[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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[ The Guardian | 2020-03-25 17:30:32 UTC ]
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Pan Macmillan has said it is “forensically reviewing” its publication programme to decide on possible title moves following the closure of major high street chains during the coronavirus crisis. Continue reading at The Bookseller

[ The Bookseller | 2020-03-24 15:41:34 UTC ]
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Why are Chicago Public Library branches still open to the public during this global health crisis? Continue reading at Book Riot

[ Book Riot | 2020-03-19 12:06:40 UTC ]
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