Are Tablet-Only Publications Dead?

Is there a future for tablet-only publications? The last few weeks have cast an ominous shadow over this niche industry following substantial staff cuts at News Corp.'s The Daily and a decision by the Huffington Post to give up on charging for its iPad magazine after just five issues. While some media observers are quick to write off the format, many in the industry see recent woes as part of the natural growing pains of an emerging market. A good part of the backlash stems from how inevitable tablet magazines seemed at their inception two years ago. With magazines and legacy print publications struggling, the iPad offered a flashy and interactive new way for publishers to bring new content to the tech-savvy masses without the burden of printing and distribution costs. Two years later, however, the tablet publishing market isn't the runaway success many envisioned. Yet despite glaring questions from media pundits, many media buyers and industry veterans are surprisingly calm. "This is a very new market," said David Rittenhouse, media director at Razorfish. "It's not like there is a tablet marketplace with billions and billions of dollars that HuffPo or The Daily is trying to capture. I don't know [that] it is something that happens all that quickly." Rittenhouse said advertisers and buyers need time to see sustained audience numbers from native-tablet publications. "I think it will happen, but it is unreasonable to say it will happen in a two- or three-year space,"... Continue reading at 'AdWeek'

[ AdWeek | 2012-08-09 00:00:00 UTC ]
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How To Run A Successful Manga Club in Your School or Public Library

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[ Book Riot | 2021-10-08 10:39:00 UTC ]
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Defector, The Daily Memphian, The Dispatch and other outlets of recent vintage are driving a shift in the digital media business. Continue reading at The New York Times

[ The New York Times | 2021-10-04 19:32:10 UTC ]
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Knights Of gets first public investor as 9 Story acquires stake

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[ The Bookseller | 2021-10-01 03:32:48 UTC ]
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[ Publishers Weekly | 2021-09-27 04:00:00 UTC ]
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[ Literrary Hub | 2021-09-17 16:41:12 UTC ]
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Amazon is running a Labor Day sale on Kindles and Fire tablets

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[ Engadget | 2021-09-06 14:39:41 UTC ]
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[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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[ The Bookseller | 2021-08-23 17:19:48 UTC ]
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[ The Washington Post | 2021-08-20 12:00:00 UTC ]
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[ The Guardian | 2021-08-18 05:52:27 UTC ]
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[ Betanews | 2021-08-16 21:49:10 UTC ]
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[ The Bookseller | 2021-08-09 20:07:57 UTC ]
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[ Literrary Hub | 2021-07-21 17:19:56 UTC ]
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Bonnier appoints Power to head children's marketing and publicity

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[ The Bookseller | 2021-07-10 01:13:24 UTC ]
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[ Digiday | 2021-06-25 04:01:00 UTC ]
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[ The New York Times | 2021-06-25 00:38:07 UTC ]
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[ The New York Times | 2021-06-24 15:16:53 UTC ]
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[ The Guardian | 2021-06-19 18:20:01 UTC ]
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[ Los Angeles Times | 2021-06-15 23:57:16 UTC ]
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