Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
News tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen

Other Publishing stories related to: 'Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly'

Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's... Continue reading at Betanews

[ Betanews | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ago #considerable amount #textbook publishers #high school

Atlantic Media Taps Editor-in-Chief for New Global Business Brand

The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Apple reveals education trifecta: iBooks 2, iBooks Author, and iTunes U

At a private event at the Guggenheim Museum in New York City on Thursday, Apple unveiled its multi-pronged approach for cracking the higher education market with iBooks 2, iBooks Author, and iTunes U. The result is an environment for creating, distributing, and consuming learning materials that... Continue reading at Betanews

[ Betanews | 2012-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple unveiled #ibooks author #guggenheim museum

Apple launches self-publishing app, partners with textbook publishers

Apple has announced a new multimedia app called iBooks Author, allowing writers to create their... Continue reading at The Bookseller

[ The Bookseller | 2012-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #textbook publishers #allowing writers

Capitol Weekly Cuts Print Version, Will Continue Online Only

Capitol Weekly will stop producing a print edition as of Thursday. The publication devoted to California government said on its website that it will continue posting stories online. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continue online #california government

Apple's New Math. Or: Why a $15 E-Book Equals a $75 Paper Book.

It's like the old "make it up on volume" joke. Except this time it might work, if students and school districts play along. Continue reading at AllThingsD

[ AllThingsD | 2012-01-19 00:00:00 UTC ]
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Anticipation builds for Apple education news

Apple will today lift the lid on a hotly anticipated education announcement which many... Continue reading at The Bookseller

[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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Everything you need to know about e-textbooks before Apple gets involved

Apple is holding an education-themed event this week, and the usual gamut of unnamed sources and rumor-mongers have come to the consensus that the event will focus on Apple's plans to enter the e-textbook business, and possibly unveil a new interactive ebook publishing platform. This rumor... Continue reading at Betanews

[ Betanews | 2012-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unnamed sources

YA market ripe for digital, say publishers

Children's publishers remain confident that the printed book will be the dominant format for... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printed book

The New York Times, The Daily and New Yorker Top Performing Titles on Apple’s Newsstand

In 2011, one phrase defined the magazine industry: digital editions. Whether publishers were deciding to take the leap into digitizing their publications, or deciding on what app to develop next, digital was top of mind for publishers of all kinds. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editions #magazine industry

Kindle Store for iPad Dodges Apple's 30 Percent Rule

Amazon's Kindle Store is now iPad optimized. The company on Tuesday introduced a new touch-friendly version of its ebook storefront for iPad that allows readers to purchase and read Kindle books whether it be in Safari with Kindle Cloud Reader or Kindle for iPad. Located at... Continue reading at AllThingsD

[ AllThingsD | 2012-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle store #ios apps

Chinese Writers Sue Apple for Allegedly Hosting Pirated E-books

A group of Chinese writers has filed a lawsuit against Apple, alleging that the company's App Store sells pirated versions of the authors' works. Continue reading at PC World

[ PC World | 2012-01-10 00:00:00 UTC ]
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Independent Booksellers Week set for July

Independent Booksellers Week is to take place over the first week of July, with the Booksellers... Continue reading at The Bookseller

[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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PW Picks: On Sale the Week of January 9, 2012

This week, a fistful of mystery-thrillers bump up against bios of Elizabeth II and the Obamas, as well as a fascinating memoir from the "godfather of rap." Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-06 00:00:00 UTC ]
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New Leadership for Apple's iAd?

Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program. Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include chief revenue officer at Quantcast and senior vp at Yahoo, where he ran the company's publisher... Continue reading at AdWeek

[ AdWeek | 2012-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative process #worth noting #mobile browsers

E-books in Apple's annual giveaway

Apple is to launch a 12 Days of Christmas giveaway, to begin on Boxing Day, which will include e-... Continue reading at The Bookseller

[ The Bookseller | 2011-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boxing day

Digital marketeers set for busy Christmas Day

Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns

Bloomsbury Institute enters reader events market

Bloomsbury has set up a literary events arm called Bloomsbury Institute, hosting literary salons... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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Condé Nast Partners with AdMeld in Private Digital Ad Exchange

In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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