Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
News tagged with: #months ago #considerable amount #textbook publishers #high school

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Class Plaintiffs: Apple Should Pay $840 Million in Damages

If the plaintiff number is granted, it would put the total damages in this ebook conspiracy at over $1 billion. Five publishers have already paid $166 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
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HMH Partners with Google Play for Education

Houghton Mifflin Harcourt announced that it has partnered with Google to deliver K-12 core curriculum through Google Play for Education, Google's content store for K-12 schools. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-31 00:00:00 UTC ]
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Filing Schedule Set for Apple’s Damages Trial

Amid more legal maneuvering, Judge Denise Cote this week officially set a briefing schedule for Apple’s ebook damages trial. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-30 00:00:00 UTC ]
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Symons and Telfer to lead PRH sales and consumer teams

Penguin Random House UK has announced a new sales leadership structure, and a new team bringing... Continue reading at The Bookseller

[ The Bookseller | 2014-01-28 00:00:00 UTC ]
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Appeals Court Issues Temporary Stay of Apple’s Monitor

The Second Circuit Court of Appeals granted Apple a temporary “administrative” stay while it reviews Judge Cote’s decision to deny Apple a stay of its external monitor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-22 00:00:00 UTC ]
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Macmillan restructures education division

Macmillan Science and Education has structured its education division into three global business... Continue reading at The Bookseller

[ The Bookseller | 2014-01-15 00:00:00 UTC ]
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DoJ: Apple Waging 'Campaign of Character Assassination'

The parties will be in court today, with DoJ attorneys accusing Apple of blatantly obstructing the work of the court’s External Compliance Monitor, Michael Bromwich. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-13 00:00:00 UTC ]
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Judge Denies Stay; Orders Apple to Cooperate with Monitor

Judge Denise Cote has denied Apple’s request for a stay of its external monitor provision, and ordered the company to cooperate fully with the external compliance monitor she appointed last fall following her ruling in Apple’s ebook price-fixing case. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-13 00:00:00 UTC ]
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Apple Asks Court to Fire Its External Monitor

In a letter filed yesterday, Apple attorneys asked Judge Denise Cote to fire its external monitor, Michael Bromwich. The request comes after Bromwich filed a declaration in which he detailed Apple’s resistance to his work. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-08 00:00:00 UTC ]
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Apple Feud Deepens With Court-Appointed Monitor

A feud between Apple Inc. and a lawyer appointed by a federal court judge to monitor the company's ebook pricing reform became even more acrimonious Monday. Continue reading at AllThingsD

[ AllThingsD | 2013-12-31 00:00:00 UTC ]
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DoJ, States Slam Apple’s Bid for a Stay

In a strongly-worded brief, attorneys questioned Apple’s conduct, and again suggested that the company is trumping up concerns over the court’s external monitor, Michael Bromwich. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-31 00:00:00 UTC ]
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Judge Denies Apple’s Bid to Extend E-book Damages Inquiry

After a flurry of year-end filings, Judge Denise Cote late last week rejected Apple’s bid to extend its deposition of plaintiff expert witness Roger Noll, whose report had pegged Apple’s total ebook damages at just over $307 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-30 00:00:00 UTC ]
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'Building Seagram'

Phyllis Lambert's book on the great Mies tower is a rare attempt to blend memoir with rigorous architectural history.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-12-17 00:00:00 UTC ]
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Apple to give away songs, ebooks, apps during '12 Days of Gifts'

Apple will be giving away digital gifts every day for 12 days after Christmas to users of an app released Tuesday.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-12-10 00:00:00 UTC ]
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Trinity Mirror builds on the success of UsVsTh3m with launch of Ampp3d

Buzzfeed-style site has managed to lure 7 million users – but it still seeks commercial successThis week the Daily Mirror's publisher will make its second foray into socially shared content with the launch of data journalism experiment Ampp3d, as mainstream media companies inspired by the... Continue reading at The Guardian

[ The Guardian | 2013-12-09 00:00:00 UTC ]
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What's So Hard About About Building A CMS?

There are dozens of content management systems for sale, but publishing companies like ours are building their own. What's so complicated about a CMS, anyway?It's impossible to say this comprehensively, but most people in publishing hate the CMS, or content management system, they're forced to... Continue reading at Fast Company

[ Fast Company | 2013-12-03 00:00:00 UTC ]
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Apple Doesn't Want to Pay the Feds' E-Book Lawyer $70,000 a Week

Apple lost its antitrust ebook trial this summer. Now it has to pay a court-appointed attorney more than $1,100 an hour to keep tabs on itself. Continue reading at AllThingsD

[ AllThingsD | 2013-11-29 00:00:00 UTC ]
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Just How Important Is Jony Ive To Apple?

The iMac, the iPod, the iPhone, the iPad. These wonder devices were not given to us from the mind of one man, but two. Now with Steve Jobs gone, Apple's most valuable asset is Jony Ive. Just how valuable? The company would have a hard time recovering if he left, says the man who wrote the book... Continue reading at Fast Company

[ Fast Company | 2013-11-20 00:00:00 UTC ]
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Star Wars: How to build your own Death Star

Blueprints for the Death Star battle station that featured in the Star Wars films have been published by maintenance book publishers Haynes.     Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-11-07 00:00:00 UTC ]
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Amina Cain builds slow, intimate portraits in 'Creature'

In 'Creature,' Amina Cain presents personal tales of female characters at loose ends.The peril of reading literary short stories is that one tends to encounter characters who behave not like you or me but like the kind of people one finds only in short stories. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-02 00:00:00 UTC ]
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