Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
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B&N Revises Microsoft Deal; Microsoft Consumer Reader Coming?

Barnes & Noble as disclosed some modifications to its agreement with Microsoft that will give B&N the option to not develop additional Nook Window apps. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
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Consumer Trust Still the Biggest Hurdle for Native Advertisers

Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party... Continue reading at Advertising Age

[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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Plaintiffs: No 'Do-Overs' For Apple in E-book Case

Attorneys for the consumer class argue there is enough evidence to assess damages against Apple via a summary judgment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-09 00:00:00 UTC ]
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Apple: Biased Judge Should Not Decide Damages

In a summary judgment filing, Apple argues that Judge Denise Cote is biased, and should not decide Apple's damages. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
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Podcast: Apple Looking To Buy Time In E-Book Case

In a federal courtroom in Manhattan, attorneys for Apple in its ebook price-fixing case are offering up lessons in creative legal maneuvering. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
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Apple Appeal: Judge Botched E-book Case

Apple’s appeal of its price-fixing case boils down to this: Judge Denise Cote blew it. "The evidence," Apple argues, "cannot support a finding of a conspiracy." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
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Stephen Page: Publishers need 'permanent conversation with consumers'

"There are a lot of people doing a lot of things we used to do," Stephen Page told the... Continue reading at The Bookseller

[ The Bookseller | 2014-02-27 00:00:00 UTC ]
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PW Talks with Rabbi Amy Eilberg: Building Peace

In "From Enemy to Friend: Jewish Wisdom and the Pursuit of Peace," Rabbi Amy Eilberg offers a practical guide to fulfillment of the Jewish religious commandment to “pursue peace” at all levels of life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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Apple Wants to Move E-book Damages Trial

Apple is looking to escape from New York. In a filing this week, Apple attorneys argue that Judge Denise Cote does not have jurisdiction to oversee its upcoming damages trial. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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Distribution: Blue Apple Signs with Consortium

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[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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Skip The Hedge Fund: We Need Young People To Take Risks And Build Inspiring Things

Our definition of success has become narrow, boring, and limited. If we want young people to be creative and innovative, we need to reward them for it. The following is an excerpt from Smart People Should Build Things by Andrew Yang. Copyright 2014 Andrew Yang. Reprinted courtesy of Harper... Continue reading at Fast Company

[ Fast Company | 2014-02-24 00:00:00 UTC ]
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Apple Remains Defiant After Loss on Monitor Appeal

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[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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Major New Arabic Ebookstore Seeing Early Success

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[ Publishing Perspectives | 2014-02-20 00:00:00 UTC ]
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After Losing Monitor Appeal, Apple Gets a Referee

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[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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BBC prepared to pay 'in excess of £15m' to build new EastEnders set

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[ The Guardian | 2014-02-14 00:00:00 UTC ]
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Apple monitor to stay in ebooks case, with boundaries

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[ PC World | 2014-02-11 00:00:00 UTC ]
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Second Circuit Denies Apple's Monitor Appeal

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[ Publishers Weekly | 2014-02-10 00:00:00 UTC ]
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First self-publishing MA offers DIY education

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[ The Guardian | 2014-02-05 00:00:00 UTC ]
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O'Reilly Donating Millions to Tech Education

O'Reilly Media and Safari Books Online are donating over $100 million in "educational content and tools" to K-12 schools across the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-04 00:00:00 UTC ]
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Apple faces $840M ebooks claim

Apple Inc. faces as much as $840 million in state and consumer antitrust claims related to electronic-book deals with publishers as it continues to oppose a court-ordered monitor in a related U.S.... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-02-03 00:00:00 UTC ]
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