Apple's iBooks Author EULA is more and less evil than you think

There's a strange concept in marketing that no publicity is really bad. If people talk about you, it broadly raises brand awareness. People eventually forget the bad news but not the brand. Who remembers last year's furor over Apple's onerous publisher subscription terms? That's the eventual outcome from Apple's iBooks Author end-user license agreement, which has shocked many. Simply stated: If you publish ebooks using iBooks Author, no other publisher but Apple can profit. Distribution anywhere else must be for free. The Internet is outraged, even Apple apologists. For all the negative outpouring -- and there is plenty -- Apple's… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-23 00:00:00 UTC ]
News tagged with: #bad news #people talk #publish ebooks #ibooks author

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