The first marketing for Apple Watch has arrived in a customary form for the brand: glossy print ads.The March issue of Conde Nast's Vogue includes 12 pages of advertising for Apple's upcoming device, set to go on sale in April. The three versions -- the leather-bound standard model, a rubber-banded Sport and a golden, luxury Edition -- appear against stark white backdrops.Apple's appearance in Vogue's March edition puts it in the company of European fashion houses and high-end luxury brands, which pour into fashion magazines' March issues to preview their spring collections. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-26 00:00:00 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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Our annual ranking of the world’s biggest book publishers was once again topped by the STM and legal giant, which toppled Pearson from its perch in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Editor Martin Baron will discuss "Collision of Power: Trump, Bezos and the Washington Post" at L.A. Times Book Club night at USC. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-11 21:08:41 UTC ]
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No matter which October vibes you’re here for — the cozy ones or the creepy ones — we’ve got plenty of new manga picks for you! Start with My Cat Is Such a Weirdo by Tamako Tamagoyama. Continue reading at Book Riot
[ Book Riot | 2023-10-06 10:32:00 UTC ]
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Welcome to the ninth edition of Star Watch, our annual program dedicated to recognizing and honoring rising talent in the publishing and bookselling businesses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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It has been a remarkable ride for Madison Jacobs, who ascended to associate publisher at the Crown Publishing Group in just five years, and is the 2023 PW Star Watch Superstar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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The award-winning, bestselling book All the Light We Cannot See by Anthony Doerr has been adapted into a Netflix miniseries. Continue reading at Book Riot
[ Book Riot | 2023-10-03 17:49:41 UTC ]
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This list of October children's book releases includes books by Jason Reynolds, Jacqueline Woodson, Amber McBride, and more. Continue reading at Book Riot
[ Book Riot | 2023-10-03 10:34:00 UTC ]
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In his new work, the author of 'Such a Lovely Little War' and 'Saigon Calling' switches from memoir to graphic fiction to continue his story about the course of the Vietnam War. An 11-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-03 04:00:00 UTC ]
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Schneider's memoir 'In the Form of a Question' mines the 'Jeopardy!' star's life — acid trips, polyamory, fame, fears and how Leo DiCaprio didn't do it for her. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-09-30 15:38:29 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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It's almost time for Amazon's annual fall hardware event, where the company typically announces a bunch of upcoming devices, including new entries for its ereader and smart speaker lines. On September 20, the company will stage Devices at its second headquarters in Arlington, Virginia. Amazon... Continue reading at Engadget
[ Engadget | 2023-09-18 15:30:59 UTC ]
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It’s no coincidence that many programs using artificial intelligence techniques are open source and thus completely free. This is because the early approaches originated in academia, where free licences for software are common practice in order to promote collaboration and further... Continue reading at PC World
[ PC World | 2023-09-18 11:30:00 UTC ]
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Apple’s annual iPhone event kicks off today, so if you can’t stand the company’s presentations or devices, you might want to disconnect this afternoon. But for anyone interested in what the most influential tech hardware company is doing, expect to see a new iPhone… obviously.All the iPhone 15... Continue reading at Engadget
[ Engadget | 2023-09-12 11:15:10 UTC ]
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September children’s book releases include many lovely books about activism, community, hope, and celebrating identity. Continue reading at Book Riot
[ Book Riot | 2023-09-08 10:32:00 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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The 2010s legal drama has broken records since hitting US Netflix, shining light on viewing patterns in a fragmented television landscapeSince I work in the business of talking television, I am often asking people what they’re watching. And this summer, the predominant answer – usually in the... Continue reading at The Guardian
[ The Guardian | 2023-08-17 18:02:26 UTC ]
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'Extraordinary Birder' host Christian Cooper brings his memoir 'Better Living Through Birding: Notes From a Black Man in the Natural World' to the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-16 20:59:16 UTC ]
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