After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal, Verizon-owned AOL is getting access to mobile inventory in Millennial's 65,000 apps—equivalent to 1 billion active global users in markets like Germany, France and Japan. It will also help build out its cross-screen programmatic platform called One. "AOL is well positioned as consumers spend more and more time on mobile devices, and as advertisers, agencies and publishers become more reliant on programmatic monetization tools," said AOL's president Bob Lord in a statement. "As we continue to invest in our platforms and technology, the acquisition of Millennial Media accelerates our competitive mobile offering in One by AOL and enhances our current publisher offering with an 'all in' monetization platform for app developers." AOL's move is the latest sign of the times for mobile ad networks like Millennial (which spent more than $300 million on its own acquisitions in recent years) that have struggled in recent years to keep up in a fast-paced industry. With Millennial now off the table, it could set off a wave of other deals for tech companies to gobble up smaller mobile ad networks that specialize in video and location-based targeting. To stay ahead, Millennial zeroed in on... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 08/07/2011 - 11:15 Hamish Hamilton has acquired award-winning Spanish author Javier Marías' new novel, The Infatuations with a five-figure advance, with Penguin Modern Classics scooping seven titles from his backlist in a simultaneous deal... Continue reading at The Bookseller
[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Utne Reader, a magazine that highlights the best of independent and alternative presses, has launched Alt Wire, a socially curated digital magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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A book deal that Julian Assange, the founder of WikiLeaks, signed only six months ago has fallen through, according the Guardian. Continue reading at The New York Times
[ The New York Times | 2011-07-07 00:00:00 UTC ]
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Publication Date: Wed, 06/07/2011 - 20:00 Academic Frank Dikötter has won the BBC Samuel Johnson Prize for Non-Fiction 2011 for his meticulous account of a brutal manmade calamity, Maos Great Famine (Bloomsbury). The announcement was made by chair of the judges, Ben Macintyre, at an awards... Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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The longtime editor said that the coming of ebooks played a role in his decision. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
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Moffly Media, a regional publisher serving Fairfield County, CT, is launching a new publication called Fairfield Living in November 2011. Set to be a paid publication, the circulation at time of launch is expected to be 6,500. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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The former newspaper baron, serving out a sentence for fraud and obstruction, will publish "A Matter of Principle" in the fall. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
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The Republican candidate has sold his memoir to the conservative imprint of Simon @ Schuster. Continue reading at The New York Times
[ The New York Times | 2011-06-29 00:00:00 UTC ]
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The publisher Algonquin is offering digital books at a discount or free to customers who buy certain trade paperback or hardback books. Continue reading at The New York Times
[ The New York Times | 2011-06-27 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 24/06/2011 - 08:39 Anjali Joseph has won the £10,000 Desmond Elliott Prize for her "faultlessly written" novel Saraswati Park. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-24 00:00:00 UTC ]
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After a month of speculation and reports of bids from Time Inc., American Media, Inc. announces it has purchased the U.S. edition of OK! Magazine from Northern & Shell. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 20/06/2011 - 14:31 John Locke has become the first self-published author to sell more than one million ebooks through Amazon. The author used Amazon's Kindle Direct Publishing platform to publish and sell his titles. He joins Stieg Larsson,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 17/06/2011 - 10:56 Blockbuster writer Jackie Collins is to get a backlist makeover and a new marketing push, after Simon & Schuster bought her first 20 novels from Pan Macmillan. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Prevention magazine's new digital advertising network of niche health sites, dubbed the Healthy Living Group, is now in full swing since its May launch, with about 12 million monthly unique visiting the 35 sites in the network. The digital network is also now ranked 11th in the health category,... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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Google is in talks to buy AdMeld, a display advertising company, for $400 million, according to the New York Times. TechCrunch first reported the acquisition, but inside sources told the Times that the deal hadnt been finalized and that negotiations could still fall apart. An acquisition of... Continue reading at AdWeek
[ AdWeek | 2011-06-11 00:00:00 UTC ]
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Northstar Travel Media has acquired PhoCus Wright, Inc. a b-to-b information company serving the travel and meetings industries. PhoCus Wright offers the annual PhoCus Wright Conference, which serves global travel industry leaders. PhoCus Wright founder Philip Wolff will become chairman of the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 09/06/2011 - 09:50 Arrow's release today of Tony Blair's political memoir A Journey with a new introduction has sparked widespread media coverage. Extracts from the new introduction are posted on the book's website, tonyblairjourney.co.uk,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 06/06/2011 - 14:49 Lee Child and Suzanne Collins are the latest authors to sell more than a million Kindle books. The pair join Stieg Larsson, James Patterson, Nora Roberts and Charlaine Harris. Child, who has written 16 Jack Reacher thrillers... Continue reading at The Bookseller
[ The Bookseller | 2011-06-06 00:00:00 UTC ]
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Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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