Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Meditations on marketing Starting today, brand marketers are shutting themselves off from the outside world to reflect on topics like “The Reawakening of Chipotle” and “The Power of Love at Dunkin.” Don’t laugh: Those are actual conference titles at the Association of National Advertisers’ annual “Masters of Marketing” event, which runs through Saturday in Orlando, Florida. It’s where marketers go for enlightenment. Though many speakers will be CMOs telling inspirational stories about their companies, ANA also now offers programming with more unexpected or free-wheeling perspectives, too. Strategic consultant Joseph Jaffe is set to forecast the demise of the corporate era, which "seems an odd choice for an event that lures marketing execs from some of the biggest corporations in the world," Ad Age’s E.J. Schultz and Jack Neff write. Read their take on what to expect in Orlando, such as discussion about the FBI’s investigation into shadowy media-buying practices, but also “navel-gazing about the evolution of the CMO role.” Oh, and OneRepublic is performing tonight, too. Blurred lines Big corporate players are devoting a lot of energy to creating start-up-like direct-to-consumer brands;... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-02 10:00:00 UTC ]
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#johnson johnson
#opioid epidemic
#final stages
#zombie apocalypse
#good time
#digital media
#digital publisher
New England is home not only to some of the oldest and largest university presses in the U.S. but to one of the most unique ones—University Press of New England, which represents a consortium of four colleges and universities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Oxford University Press is sponsoring a three-day conference, starting today (14th April),... Continue reading at The Bookseller
[ The Bookseller | 2014-04-14 00:00:00 UTC ]
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#three-day conference
If you bought a lot of bestsellers, you could see a hefty credit on your Amazon account on Tuesday. Continue reading at PC World
[ PC World | 2014-03-25 00:00:00 UTC ]
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#amazon account
Though headlined by former Secretary of State Hillary Rodham Clinton, and including a report on the progress of congressional copyright-related legislation by Rep. Jerry Nadler (Dem., N.Y.), this year’s Association of American Publishers annual meeting was really focused on the impact of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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#publishing sector
In advance of today’s hearing before the U.S. House Committee on the Judiciary, RILA and NRF urge lawmakers to level the playing field. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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#playing field
Signs from the UK Independent Publishers Guild conference signal a move toward bolder experiments with with content, DRM, and engagement to foster a brighter future. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
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The prize is divided into 20 print categories, and three additional ebook categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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After 13 months of using partners to sell Kindles in Brazil, Amazon is now offering direct sales. If they can do that, books are not likely far behind. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-12 00:00:00 UTC ]
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#sell kindles
Esther Margolis, who joined HarperCollins when her indie house Newmarket Press was acquired by the Big Five publisher, is launching a new venture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-10 00:00:00 UTC ]
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#joined harpercollins
The sixth edition of the conference will take place April 7, just before the opening of the London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-05 00:00:00 UTC ]
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#sixth edition
Fresh on the heels of a major snowstorm and with temperatures lingering in the teens, travel snarls contributed to a lightly attended opening night reception on the exhibit floor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-25 00:00:00 UTC ]
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#quiet start
#exhibit floor
Pointing to strong titles, a growing backlist, and retailer optimism, Diamond Book Distributors, the trade book unit of Diamond Comics Distributors, reported that its 2013 sales rose by “double digits” over 2012 in the U.S., Canada, and international markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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The Frankfurt Book Fair has confirmed it plans for expansion in Brazil, with a series of CONTEC... Continue reading at The Bookseller
[ The Bookseller | 2014-01-16 00:00:00 UTC ]
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E-books subscription start-up Oyster has raised $14m in investment in a deal with Highland... Continue reading at The Bookseller
[ The Bookseller | 2014-01-14 00:00:00 UTC ]
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Verlagsgruppe Weltbild, one of the largest German media companies with major interests in both... Continue reading at The Bookseller
[ The Bookseller | 2014-01-10 00:00:00 UTC ]
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#verlagsgruppe weltbild
Russia's ebook market is expanding as more legitimate titles come online and efforts are made to fight piracy. Could ebook piracy finally be waning? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-09 00:00:00 UTC ]
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#ebook market
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Although she has yet to make an offer, a local author and blogger launched an Indiegogo campaign Monday to raise $15,000 by February 5 to purchase Main Street Books in St. Charles, Mo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-07 00:00:00 UTC ]
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#local author
#raise $15
An online start-up in south London is launching a crowdfunded print version tomorrow. The Croydon Citizen is publishing a free news magazine, which will be distributed at the borough's railway stations and main shopping areas.Editor-in-chief James Naylor says the 16-page magazine, which will be... Continue reading at The Guardian
[ The Guardian | 2013-12-16 00:00:00 UTC ]
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#popular belief
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In a brief year end note to Penguin Random House employees worldwide, CEO Markus Dohle thanked everyone for putting merger distractions aside did give the company a solid start. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-16 00:00:00 UTC ]
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#great start
The books industry still underestimates the disruptive power of Jeff Bezos's awesome ambitionSo Amazon are the bad guys, again. At least according to Harper's Magazine they are. For the former Amazon employee James Marcus, Brad Stone "drops the ball" in his biography of Jeff Bezos, The... Continue reading at The Guardian
[ The Guardian | 2013-12-13 00:00:00 UTC ]
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#literary culture