Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Meditations on marketing Starting today, brand marketers are shutting themselves off from the outside world to reflect on topics like “The Reawakening of Chipotle” and “The Power of Love at Dunkin.” Don’t laugh: Those are actual conference titles at the Association of National Advertisers’ annual “Masters of Marketing” event, which runs through Saturday in Orlando, Florida. It’s where marketers go for enlightenment. Though many speakers will be CMOs telling inspirational stories about their companies, ANA also now offers programming with more unexpected or free-wheeling perspectives, too. Strategic consultant Joseph Jaffe is set to forecast the demise of the corporate era, which "seems an odd choice for an event that lures marketing execs from some of the biggest corporations in the world," Ad Age’s E.J. Schultz and Jack Neff write. Read their take on what to expect in Orlando, such as discussion about the FBI’s investigation into shadowy media-buying practices, but also “navel-gazing about the evolution of the CMO role.” Oh, and OneRepublic is performing tonight, too. Blurred lines Big corporate players are devoting a lot of energy to creating start-up-like direct-to-consumer brands;... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-02 10:00:00 UTC ]
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Start Publishing, which has bought a number of ebook publishing companies over the last 18 months, has made its biggest purchase to date, acquiring the assets of Cleis Press, Viva Editions, and Tempted Romance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-04 00:00:00 UTC ]
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Minister for schools Nick Gibb will talk about the government’s plans for educational reform at the PA/BESA Education conference later this month. The conference is organised by the Publisher’s Association (PA) in partnership with the British Educational Suppliers Association (BESA) and is... Continue reading at The Bookseller
[ The Bookseller | 2014-11-04 00:00:00 UTC ]
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Founded by two publishing veterans, Librinova provides ebook creation and distribution services for self-published authors in France. The post Librinova: Answering the Call for Self-publishing in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-31 00:00:00 UTC ]
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Wylie calls for fellow publishers to stand firm and not to blink during negotiations over ebook royalties with digital retailerHe is the sinister jackal of the literary world who counts Salman Rushdie, Philip Roth and Martin Amis among his formidable roster of clients.Andrew Wylie, arguably the... Continue reading at The Guardian
[ The Guardian | 2014-10-31 00:00:00 UTC ]
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Marcello Vena of AllBrain in Italy is repulsed by a recent report on publishing on Vox.com and calls for a renewed sense of ethics in those covering digital media. The post A Call for Digital Media Ethics appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-28 00:00:00 UTC ]
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Publisher Quarto Group is aiming for profits of more than $12m this year, chief financial officer (c.f.o.) Mick Mousley said at an analysts’ dinner in London yesterday (15th October). “Normalised profit was $11.4m (£7.1m) last year but market expectations are $12.2m (£7.6m) this year,” he... Continue reading at The Bookseller
[ The Bookseller | 2014-10-17 00:00:00 UTC ]
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Amazon KDP's bestselling author of all time, Barbara Freethy, has started a new imprint to oversee publication of her books in print formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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Download our Frankfurt Book Fair Show Daily for Wednesday, 8 October 2014 to find out what was discussed in the Tuesday conferences and what's going on at the Fair today. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-08 00:00:00 UTC ]
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At the Frankfurt Book Fair's CONTEC conference, Viktor Mayer-Schönberger spoke about how big data can revolutionize publishers' products, services and insights. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-08 00:00:00 UTC ]
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Hardback titles by the likes of John Cleese and Jacqueline Wilson go on sale in race for Christmas bestseller listsTim Walker is expecting queues outside his familys bookshops in Oakham and Stamford on Thursday. Other booksellers up and down the country will be hoping for a similar rush of eager... Continue reading at The Guardian
[ The Guardian | 2014-10-06 00:00:00 UTC ]
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In a message circulated to members, and shared with the public, the Authors Guild today confirmed that it hosted a meeting on August 1 between a group of authors and the Department of Justice, in an effort draw antitrust scrutiny of Amazon's practices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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At Heartland Fall Forum, booksellers shared tips for making a successful store and discussed the need to call out politicians on what they do to actually help small business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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If you've been following the protracted war between Amazon and Hachette, you know that Amazon's been stymieing sales of certain books by making it impossible to pre-order them, and pushing back delivery of others all over a ebook contract dispute.... Continue reading at Engadget
[ Engadget | 2014-09-29 00:00:00 UTC ]
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Comedian David Mitchell has slammed Amazon as "benefit scroungers" in a barnstorming... Continue reading at The Bookseller
[ The Bookseller | 2014-09-22 00:00:00 UTC ]
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The Book Industry Study Group Annual Meeting highlighted the growing benefits of data capture and feedback, among other trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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Too little information is available to aspiring writers in the UK regarding literary agents, argues Harry Bingham, so a movement has started to bring transparency. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-18 00:00:00 UTC ]
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Three years after co-founding Slicebooks, Jill Tomich reflects on the evolving market for remixed ebooks and content, and how her company has adapted. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-17 00:00:00 UTC ]
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The Independent Publishers Guild will hold its 2015 conference from 4th to 6th March. The IPG... Continue reading at The Bookseller
[ The Bookseller | 2014-09-15 00:00:00 UTC ]
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At the 2nd ASEAN Ebook Conference, held in Kuala Lumpur, publishers discussed ways to catalyze the regional ebook industry, particularly in education. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-05 00:00:00 UTC ]
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It's no secret that the Valley has a gender problem, a new book explores just how deep discrimination runs and how to fix it.In July, Twitter reported that only 10% of its tech jobs are held by women. This report joins a host of recent demographic disclosures by tech firms, from Google to... Continue reading at Fast Company
[ Fast Company | 2014-08-26 00:00:00 UTC ]
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