ANA’s annual conference starts. And Nike confronts a doping scandal: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Meditations on marketing Starting today, brand marketers are shutting themselves off from the outside world to reflect on topics like “The Reawakening of Chipotle” and “The Power of Love at Dunkin.” Don’t laugh: Those are actual conference titles at the Association of National Advertisers’ annual “Masters of Marketing” event, which runs through Saturday in Orlando, Florida. It’s where marketers go for enlightenment. Though many speakers will be CMOs telling inspirational stories about their companies, ANA also now offers programming with more unexpected or free-wheeling perspectives, too. Strategic consultant Joseph Jaffe is set to forecast the demise of the corporate era, which "seems an odd choice for an event that lures marketing execs from some of the biggest corporations in the world," Ad Age’s E.J. Schultz and Jack Neff write. Read their take on what to expect in Orlando, such as discussion about the FBI’s investigation into shadowy media-buying practices, but also “navel-gazing about the evolution of the CMO role.” Oh, and OneRepublic is performing tonight, too. Blurred lines Big corporate players are devoting a lot of energy to creating start-up-like direct-to-consumer brands;... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 10:00:00 UTC ]
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Books on Call on the road

Bookstores may be closing right and left under the ebook onslaught, but a sort of traveling bookstore came back to life earlier this month with the launch of Books on Call NYC.The company, which sells books at author readings and other events, is the successor to Mobile Libris, which shut down... Continue reading at Crains New York

[ Crains New York | 2013-03-24 00:00:00 UTC ]
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Marcus Rich joins line-up for PPA's Publishing+ conference

The Daily Mail's Marcus Rich is among the executives lined up for the Professional Publishers Association's annual conference, which will examine how to boost digital revenues and explore whether content is still king. Continue reading at Media Week

[ Media Week | 2013-03-20 00:00:00 UTC ]
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News Corp. publishing firm to start with $2.6 billion in cash

News Corp.'s soon-to-be publishing company will begin life with no debt and about $2.6 billion in cash -- illustrating the parent company's attempt to provide the new entity with solid financials and money for acquisitions. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-09 00:00:00 UTC ]
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Wiley looks to make $80m annual savings

Wiley will endeavour to make $80m in annual cost savings going forward as part of an ongoing bid... Continue reading at The Bookseller

[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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News Corp. spinoff to start with $2.6B in cash

News Corp.'s publishing spinoff will be armed with $2.6 billion in cash and no debt, demonstrating Chairman Rupert Murdoch's passion for print even as the new company confronts an industry in decline.The cash pile could come in handy for acquisitions or just to shore up the publishing business,... Continue reading at Crains New York

[ Crains New York | 2013-03-08 00:00:00 UTC ]
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Agents call for licensing model shift

Basic book contracts should grant a fixed-term licence in a book rather than rights for the... Continue reading at The Bookseller

[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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Ether for Authors: The Stay-Seated Writers’ Conference

Porter Anderson's curation publishing buzz takes in the IndieReCon virtual conference, questions B&N's future, and looks atbuying your way to the top of the bestseller list. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-26 00:00:00 UTC ]
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Pearson Catalyst to 'incubate' start-ups

Pearson has launched what it has called an "incubator" programme to help education... Continue reading at The Bookseller

[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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Bestselling author riles many, calling libraries 'no longer relevant'

British writer Terry Deary, author of the 'Horrible Histories' children's series, says that libraries have 'had their day' and that there is no 'entitlement to read books for free.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-15 00:00:00 UTC ]
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A New Kind of Conference for a New Kind of Author

O’Reilly Media and Publishers Weekly will hold the first Author {R}evolution Day February 12 at the Marriott Marquis in New York City. Below is a discussion with co-chair Kristen McLean on what attendees can expect at the day-long event. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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Is Licensing an Opportunity for Self-publishers and Start-ups?

Today, perhaps the most ambitious and aggressive community in publishing is self-publishing. How practical is it for a self-publisher to pursue licensing deals? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-05 00:00:00 UTC ]
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Pageturner Prize 2013 calls for submissions

The Tibor Jones Pageturner Prize 2013 is calling for entries. The winner of the biennial prize... Continue reading at The Bookseller

[ The Bookseller | 2013-02-01 00:00:00 UTC ]
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The Roger Smith Cookbook Conference, Year Two

The conference looks to explore many of the issues surrounding the past, present and future of cookbooks and recipe content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-22 00:00:00 UTC ]
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Hearst starts publishing iPad magazines days before print editions

Magazine publishers have more directly embraced tablets over more than a year as it became clearer that they were boosting the bottom line. We may be witnessing a watershed moment today, however. Hearst has started publishing issues for 22 of its magazines in the iOS Newsstand days before their... Continue reading at Engadget

[ Engadget | 2013-01-18 00:00:00 UTC ]
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