ANA’s annual conference starts. And Nike confronts a doping scandal: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Meditations on marketing Starting today, brand marketers are shutting themselves off from the outside world to reflect on topics like “The Reawakening of Chipotle” and “The Power of Love at Dunkin.” Don’t laugh: Those are actual conference titles at the Association of National Advertisers’ annual “Masters of Marketing” event, which runs through Saturday in Orlando, Florida. It’s where marketers go for enlightenment. Though many speakers will be CMOs telling inspirational stories about their companies, ANA also now offers programming with more unexpected or free-wheeling perspectives, too. Strategic consultant Joseph Jaffe is set to forecast the demise of the corporate era, which "seems an odd choice for an event that lures marketing execs from some of the biggest corporations in the world," Ad Age’s E.J. Schultz and Jack Neff write. Read their take on what to expect in Orlando, such as discussion about the FBI’s investigation into shadowy media-buying practices, but also “navel-gazing about the evolution of the CMO role.” Oh, and OneRepublic is performing tonight, too. Blurred lines Big corporate players are devoting a lot of energy to creating start-up-like direct-to-consumer brands;... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 10:00:00 UTC ]
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[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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[ The Bookseller | 2012-03-08 00:00:00 UTC ]
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[ The Bookseller | 2012-03-08 00:00:00 UTC ]
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[ The Bookseller | 2012-03-01 00:00:00 UTC ]
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[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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A Closing on the Roger Smith Cookbook Conference

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[ Publishers Weekly | 2012-02-21 00:00:00 UTC ]
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The ToC Perspective: A Call for a Unified E-book Market

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[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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Academics call for boycott of Elsevier

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[ The Bookseller | 2012-01-31 00:00:00 UTC ]
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[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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Feds shut down Megaupload, call it an international organized crime ring

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[ Betanews | 2012-01-20 00:00:00 UTC ]
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Mosse and Armitstead join The Literary Conference

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[ The Bookseller | 2012-01-18 00:00:00 UTC ]
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Google Calls Murdoch's Piracy Allegations 'Nonsense'

News Corp. Chairman Rupert Murdoch is talking nonsense, according to Google. Murdoch, a Twitter user for only the past several weeks, used the service to fire a barrage of accusations Saturday night against President Obama and Google. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-16 00:00:00 UTC ]
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