After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online publishers.The goals include better measuring how much money ad-tech and other "middle players" are siphoning out of the digital media marketplace between advertisers and publishers.Only 30 to 40 cents of every digital media dollar are estimated to actually reach publishers and result in an ad showing up, ANA CEO Bob Liodice said in a statement. The ad-tech companies that charge fees along the way argue that they add value by, for example, finding the right audiences or the best ad inventory. But the ANA sees much of those fees as a drag on marketers' return, to say nothing of ad fraud that is hard to detect in all the complexity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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Heavy Metal Magazine has been purchased by two show-biz veterans who have an ambitious plan to relaunch it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
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In a reprise of a similar promotion at last year’s SXSW Interactive, Marvel is marking its appearance at the annual tech festival with an introductory offer of 99 cents for a month’s access to Marvel Unlimited, its e-comics subscription service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-04 00:00:00 UTC ]
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Afghan tourism footage, real-time weather info, historical photos, interactive video, and more complement the best-seller And the Mountains Echoed.How often can you say that every page of a book inspired you? To mark the May paperback launch of Khaled Hosseini's best selling novel And the... Continue reading at Fast Company
[ Fast Company | 2014-03-04 00:00:00 UTC ]
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Publisher of the Guardian and Observer to announce 25% rise in revenues in year to end of March 2014The Guardian is expected to report an increase in digital revenues of more than a quarter to almost £70m in the last year, as the future of its national newspaper titles is secured for the... Continue reading at The Guardian
[ The Guardian | 2014-03-04 00:00:00 UTC ]
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Amplify, a NewsCorp educational venture focused on using technology to transform K-12 education, showed off its much-anticipated English Language Arts digital curriculum during an online press conference last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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F+W Media Inc. and the Germany-based Hubert Burda Media have entered into a 50-50 joint venture to run the brand Burda Style in the U.S. and Canada, as well as the U.K. digital activities of Burda Style. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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Founder plans non-hierarchical newsroom and wants to build First Look Media on collaborationWith $250m in funding from eBay founder Pierre Omidyar and some high profile journalist hires, First Look Media has set itself the lofty task of reinventing journalism for the digital age, starting with... Continue reading at The Guardian
[ The Guardian | 2014-03-02 00:00:00 UTC ]
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Books-A-Million’s three-month experiment with the print-on-demand Espresso Book Machine has been a success, but the country’s second largest bookstore chain is not yet ready to take the program beyond the two locations that have been operating EBMs since last November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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Pearson reported a contribution to earnings of 78 million pounds from Penguin and Penguin Random House in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
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Fran Hauser and John Cantarella, two top digital executives at Time Inc., are leaving the company ahead of its spinoff, each said this week.Ms. Hauser has spent 10 years with the publisher, rising to digital president of Time Inc.'s Style and Entertainment Group, which included People,... Continue reading at Advertising Age
[ Advertising Age | 2014-02-27 00:00:00 UTC ]
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Learnist, an online social learning venture and application, is releasing a new iOS app for mobile devices and launching the Learnist Digital Bookstore, which will sell premium content from a selection of well-known experts and celebrities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
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Sourcebooks announced this morning that the Chicago-based publisher is adding the Peanuts gang to its Put Me in the Story digital platform, which allows parents to create personalized versions of children's books as an app or in print format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
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Martha Lane Fox, co-founder of lastminute.com, will speak at the London Book Fair 2014’s... Continue reading at The Bookseller
[ The Bookseller | 2014-02-25 00:00:00 UTC ]
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Through a deal with PayPal, Deutsche Telekom is letting mobile users purchase digital goods and get billed on their regular mobile phone accounts.Deutsche Telekom has a presence in 14 markets throughout Europe, with some 144 million mobile customers, and is working with PayPal to offer the... Continue reading at PC World
[ PC World | 2014-02-25 00:00:00 UTC ]
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The Gunn Media business will be "well cared for", as its director Ali Gunn would have... Continue reading at The Bookseller
[ The Bookseller | 2014-02-24 00:00:00 UTC ]
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In what could be the biggest variation on crowdfunding, San Francisco Patreon has raised $2.1 million in funding for its subscription-based system. Patreon allows fans to pledge recurring payments to a creator rather than provide one-off support to a single project. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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With ebooks and print-on-demand, readers never again have to want for a much loved, long forgotten, or previously unpublished book from a cherished writer. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-21 00:00:00 UTC ]
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Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental... Continue reading at Advertising Age
[ Advertising Age | 2014-02-21 00:00:00 UTC ]
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In conjunction with its distributor S&S International, Viz Media is expanding distribution of its English language print manga titles into India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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Tezuka Productions and Digital Manga, Inc. have announced a deal to translate and digitally publish hundreds of volumes of manga by revered manga and anime creator Osamu Tezuka. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-19 00:00:00 UTC ]
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