AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the start of the new one throughout the first half of the season, starting with its second week Oct. 29. No other ads will appear in that break. AMC is out selling the time now but advertisers haven't bought in yet, according to executives.Six-second ads have become the innovation du jour among TV networks and digital publishers since YouTube began offering them last year, but TV in particular is looking to clean up commercial clutter as viewers migrate to platforms where there's little or no advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
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Len Riggio, former chair of Barnes & Noble, dies at 83. The visionary entrepreneur revolutionized bookselling in the US. The post Barnes & Noble’s Len Riggio, Dead at Age 83 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-27 22:00:47 UTC ]
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Leonard Riggio, a brash, self-styled underdog who transformed the publishing industry by building Barnes & Noble into the country’s most powerful bookseller but later saw his company overtaken by the rise of Amazon Continue reading at ABC News
[ ABC News | 2024-08-27 20:22:22 UTC ]
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Perspectives on Walking: A Lit List, by James Fawcett & Madeline Myers Lit Lists [email protected] Wed, 08/21/2024 - 08:53 In the summer of 2022 I (James Fawcett) walked from Denver to Durango on the Colorado Trail. I started the walk alone and... Continue reading at World Literature Today
[ World Literature Today | 2024-08-21 13:53:38 UTC ]
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Perspectives on Walking: A Lit List, by James Fawcett & Madeline Meyers Lit Lists [email protected] Wed, 08/21/2024 - 08:53 In the summer of 2022 I (James Fawcett) walked from Denver to Durango on the Colorado Trail. I started the walk alone... Continue reading at World Literature Today
[ World Literature Today | 2024-08-21 13:53:38 UTC ]
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A top editor and executive at two publishing houses, she was an advocate for other women in publishing, and for equal pay in an industry that had long been male-dominated. Continue reading at The New York Times
[ The New York Times | 2024-08-14 23:11:47 UTC ]
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Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek
[ AdWeek | 2024-08-01 11:00:00 UTC ]
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When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
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Edna O'Brien published more than 20 books, most of them novels and story collections, and would know fully what she called the "extremities of joy and sorrow, love, crossed love and unrequited love, success and failure, fame and slaughter." Continue reading at CBC
[ CBC | 2024-07-28 20:27:20 UTC ]
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Reps say Spanish-language large print books are a great way for young English-language learners to improve their reading skills while staying connected to their cultural backgrounds and enjoying the same works as their English-speaking peers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
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It's Amazon Prime Day, which means you can grab a bunch of its devices at a discount, including the basic Kindle e-reader released in 2022. The device is currently on sale for $85, which is $15 less than retail for what we consider as one of the best e-readers of 2024, even though it was... Continue reading at Engadget
[ Engadget | 2024-07-16 10:10:53 UTC ]
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Dr. Ruth Westheimer, the diminutive sex therapist who became a pop icon, media star and best-selling author through her frank talk about once-taboo bedroom topics, has died. She was 96. Continue reading at CBC
[ CBC | 2024-07-13 16:10:17 UTC ]
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Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York
[ Crains New York | 2024-06-12 17:29:24 UTC ]
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This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday
[ Digiday | 2024-06-12 04:01:00 UTC ]
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The perks were few and far between when I was an editorial assistant in book publishing in the early aughts. Mostly I did the job for the books and the proximity to authors and the occasional access to free leftover sandwiches from some lunchtime meeting or other (I was also lucky to do this... Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
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Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
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Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. Continue reading at Digiday
[ Digiday | 2024-05-23 04:01:00 UTC ]
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Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday
[ Digiday | 2024-05-21 04:01:00 UTC ]
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An excerpt from Bright and Tender Dark by Joanna Pearson From LoveandLegacy.com: Karlie Richards (July 13, 1980–January 8, 2000) Margaret Karla “Karlie” Richards of Sycamore Grove, NC, darling daughter, sister, and friend, went to meet her Heavenly Father in the early hours of January 8, 2000,... Continue reading at Electric Literature
[ Electric Literature | 2024-05-20 11:05:00 UTC ]
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A local electrical engineer with a passion for literature is on a mission to share the stories of local authors who have struggled to break into the mainstream publishing industry. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-05-20 10:00:37 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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