Amazon says $9.99 ebooks will boost revenue, including for Hachette

Amazon.com believes that pricing ebooks at US$9.99 will boost sales by over 74 percent as the books are highly price-elastic.If customers would buy 100,000 copies of a particular ebook at $14.99, then they would buy 174,000 copies of the same ebook at $9.99, boosting total revenue to $1.7 million from about $1.5 million if the book is sold at $14.99, Amazon said in a post Tuesday.The company said its estimates of the price-elasticity of ebooks were based on repeated measurements across many titles.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2014-07-30 00:00:00 UTC ]
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Amazon offers physical bookstores a cut of Kindle ebook sales, and just enough rope

Just as Kobo has cozied up to physical booksellers, so too does Amazon have a plan to smother them in e-ink kisses. Under the company's new "Amazon Source" program, any independent bookstore that sells a Kindle tablet or e-reader will be rewarded with ten percent of future book purchases made on ... Continue reading at Engadget

[ Engadget | 2013-11-06 00:00:00 UTC ]
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Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue

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[ Advertising Age | 2013-10-25 00:00:00 UTC ]
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Amazon removes abuse-themed ebooks

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[ BBC World | 2013-10-12 00:00:00 UTC ]
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Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

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[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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Amazon Matchmaker mashes cheap Audible audiobooks with Kindle ebooks

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Google Play Ebooks Expands to 9 New Asian Countries

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Oyster, a Netflix for ebooks, is promising to rival Apple, Amazon

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[ The Christian Science Monitor | 2013-09-05 00:00:00 UTC ]
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Amazon launches Kindle Matchbook: discounted ebooks for those who own the hard copy

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Amazon's Kindle MatchBook turns past print purchases into low-cost ebooks

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Ka-ching! Amazon explains benefits from ebook price-fixing settlement

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