Amazon MatchBook makes a big push for print book buyers to go digital

Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital form. At prices that range from free to $2.99 per book (the latter is by far the most common price point), even consumers with very large libraries won't have to spend a fortune to get copies of their old books in Kindle format. Part of the beauty of MatchBook is how seamlessly it integrates with the Amazon experience and customers' shopping history. By visiting the MatchBook home page (see the link above), it just takes one click for MatchBook to scour your entire Amazon purchase history, dating back to 1995, to turn up all the titles available for the discount. On the sellers' side, publishers have to opt in to have their books made available for the program, and about 75,000 titles are available for conversion to date. Many bigger publishers are playing it safe for the moment, with HarperCollins the largest mainstream book company in the mix. Harper reportedly has over 9,000 books enrolled in MatchBook, though its focus is heavily geared toward older titles instead of new releases. That, of course, makes sense: Publishers looking to skim a little more profit off of the bestsellers of 1998 aren't going to do it by marking down hardcover copies of those dusty old titles in 2013. To... Continue reading at 'PC World'

[ PC World | 2013-10-30 00:00:00 UTC ]
News tagged with: #big push #kindle format #dating back #makes sense

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[ Publishers Weekly | 2019-10-25 04:00:00 UTC ]
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[ The Bookseller | 2019-10-24 13:43:25 UTC ]
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[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
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[ AdWeek | 2019-10-21 00:00:55 UTC ]
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[ Book Riot | 2019-10-03 10:42:51 UTC ]
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[ The Bookseller | 2019-10-02 12:48:18 UTC ]
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[ Book Riot | 2019-09-27 10:42:53 UTC ]
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[ Publishers Weekly | 2019-09-25 04:00:00 UTC ]
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[ The Bookseller | 2019-09-24 04:30:56 UTC ]
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[ The Bookseller | 2019-09-18 09:32:13 UTC ]
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[ The Washington Post | 2019-09-13 13:00:00 UTC ]
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[ The Bookseller | 2019-08-27 21:03:28 UTC ]
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